Nasdaq · CIK 0001625414
BZUN Baozun Inc.
Insider trading from SEC Form 4. Last filing 21 d ago. Close $3.31 on Oct 9, 2026, +58% from the 52-week low and -11% from the high.
Baozun Inc. (BZUN) has 37 SEC Form 4 filings on file from 7 insiders, the latest filed on Sep 22, 2026. In the last 90 days insiders made 5 open-market buys worth $196k and 0 open-market sells worth $0, net +$196k.
30 open-market trades have been scored at BZUN. The newest: Wenbin Qiu (Chief Executive Officer) bought $40k of stock on Sep 18, 2026, filed Sep 22, 2026, scored 39 (weak). The largest of the 30 shown: Junhua Wu (Chief Strategy Officer) bought $83k on Jun 24, 2026, scored 48 (moderate). 2 insiders bought within 14 days of each other around Sep 18, 2026.
BZUN closed at $3.31 on Oct 9, 2026, 58% above its 52-week low and 11% below its 52-week high.
2 Form 144 notices of planned sales are on file, the latest filed May 23, 2025.
Last 90 days
Net insider value
+$196k
more bought than sold
Buys
5
$196k by 2 insiders
Sells
0
$0 by 0 insiders
Insiders on file
7
with a Form 4 at this company
Price and insider trades, last year
BZUNOct 9, 2026 · close 3.31
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
Open-market buys and sells at Baozun Inc., scored.
| Score | Insider | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 39Weak | Wenbin Qiu Chief Executive Officer buy | $40k 13,900 shares | +1% | - | |
| 39Weak | Wenbin Qiu Chief Executive Officer buy | $40k 14,400 shares | +1% | - | |
| 37Weak | Junhua Wu Chief Strategy Officer buy | $38k 13,900 shares | +5% | - | |
| 34Weak | Wenbin Qiu Chief Executive Officer buy | $40k 14,600 shares | +1% | - | |
| 32Weak | Junhua Wu Chief Strategy Officer buy | $38k 13,500 shares | +5% | - | |
| 48Moderate | Junhua Wu Chief Strategy Officer buy | $83k 29,000 shares | +13% | +37% from low-40% from high | |
| 46Moderate | Wenbin Qiu Chief Executive Officer buy | $28k 10,000 shares | +1% | +30% from low-43% from high | |
| 46Moderate | Junhua Wu Chief Strategy Officer buy | $53k 18,500 shares | +9% | +31% from low-43% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $56k 20,000 shares | +1% | +31% from low-43% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $55k 20,000 shares | +1% | +31% from low-42% from high | |
| 46Moderate | Junhua Wu Chief Strategy Officer buy | $48k 18,000 shares | +10% | +29% from low-43% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $54k 20,000 shares | +1% | +29% from low-43% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $54k 20,000 shares | +1% | +26% from low-45% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $54k 20,000 shares | +1% | +26% from low-44% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $53k 20,000 shares | +1% | +26% from low-45% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $54k 20,000 shares | +1% | +29% from low-43% from high | |
| 46Moderate | Junhua Wu Chief Strategy Officer buy | $54k 20,000 shares | +12% | +29% from low-43% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $51k 20,000 shares | +1% | +22% from low-46% from high | |
| 46Moderate | Junhua Wu Chief Strategy Officer buy | $50k 19,500 shares | +13% | +22% from low-46% from high | |
| 44Moderate | Junhua Wu Chief Strategy Officer buy | $26k 10,000 shares | +7% | +24% from low-46% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $51k 20,000 shares | +1% | +24% from low-46% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $50k 16,000 shares | +1% | +50% from low-34% from high | |
| 55Moderate | Wenbin Qiu Chief Executive Officer buy | $80k 28,500 shares | +2% | +28% from low-44% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $60k 23,600 shares | +2% | +24% from low-46% from high | |
| 45Moderate | Junhua Wu Chief Strategy Officer buy | $40k 16,456 shares | +13% | +16% from low-49% from high | |
| 53Moderate | Wenbin Qiu Chief Executive Officer buy | $60k 24,050 shares | +2% | +23% from low-46% from high | |
| 51Moderate | Junhua Wu Chief Strategy Officer buy | $78k 30,886 shares | +34% | +21% from low-47% from high | |
| 48Moderate | Wenbin Qiu Chief Executive Officer buy | $60k 23,600 shares | +2% | +18% from low-48% from high | |
| 50Moderate | Junhua Wu Chief Strategy Officer buy | $74k 30,000 shares | +49% | +20% from low-47% from high | |
| 43Moderate | Junhua Wu Chief Strategy Officer buy | $34k 14,000 shares | +30% | +14% from low-50% from high |
Planned sales
Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales
| Filed | Seller | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| May 23, 2025 | Yu Arthur Executive | 289,673 0.53% of outstanding | $936k | May 24, 2025 | $164k |
| Jan 13, 2025 | Yu Arthur Executive | 100,000 0.19% of outstanding | $293k | Jan 14, 2025 | none |
Transactions
The newest 50 of 56 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Sep 18, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +7,000 | $2.88 | $20k | 1,659,872 | 21 d ago |
| Sep 21, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +6,900 | $2.85 | $20k | 1,666,772 | 21 d ago |
| Sep 16, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +7,300 | $2.74 | $20k | 1,645,772 | 25 d ago |
| Sep 17, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +7,100 | $2.84 | $20k | 1,652,872 | 25 d ago |
| Sep 15, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +13,900 | $2.73 | $38k | 281,170 | 26 d ago |
| Sep 14, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +7,300 | $2.74 | $20k | 1,631,172 | 27 d ago |
| Sep 15, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +7,300 | $2.72 | $20k | 1,638,472 | 27 d ago |
| Sep 2, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +13,500 | $2.85 | $38k | 267,270 | 39 d ago |
| Aug 28, 2026 | Wenbin Qiu Chief Executive Officer | AGrant or award Restricted Stock Unitderivative | +174,000 | $0.00 | $0 | 579,000 | 42 d ago |
| Aug 28, 2026 | Bin Helen Yu director | MOption exercise American Depositary Shares | +5,603 | $0.00 | $0 | 17,269 | 42 d ago |
| Aug 28, 2026 | Bin Helen Yu director | AGrant or award Restricted Stock Unitderivative | +18,000 | $0.00 | $0 | 58,809 | 42 d ago |
| Aug 28, 2026 | Bin Helen Yu director | MOption exercise Restricted Stock Unitderivative | -16,809 | $0.00 | $0 | 42,000 | 42 d ago |
| Jun 24, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +29,000 | $2.85 | $83k | 253,770 | Jun 26, 2026 |
| Jun 22, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.81 | $28k | 1,623,872 | Jun 24, 2026 |
| Jun 17, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +18,500 | $2.84 | $53k | 224,770 | Jun 22, 2026 |
| Jun 17, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.83 | $28k | 1,603,872 | Jun 22, 2026 |
| Jun 18, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.77 | $28k | 1,613,872 | Jun 22, 2026 |
| Jun 15, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.79 | $28k | 1,583,872 | Jun 17, 2026 |
| Jun 16, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.72 | $27k | 1,593,872 | Jun 17, 2026 |
| Jun 11, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +18,000 | $2.69 | $48k | 206,270 | Jun 15, 2026 |
| Jun 11, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.67 | $27k | 1,563,872 | Jun 15, 2026 |
| Jun 12, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.72 | $27k | 1,573,872 | Jun 15, 2026 |
| Jun 9, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.72 | $27k | 1,543,872 | Jun 11, 2026 |
| Jun 10, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.64 | $26k | 1,553,872 | Jun 11, 2026 |
| Jun 5, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.65 | $27k | 1,523,872 | Jun 9, 2026 |
| Jun 8, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.77 | $28k | 1,533,872 | Jun 9, 2026 |
| Jun 3, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.63 | $26k | 1,503,872 | Jun 5, 2026 |
| Jun 4, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.67 | $27k | 1,513,872 | Jun 5, 2026 |
| Jun 1, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.73 | $27k | 1,483,872 | Jun 3, 2026 |
| Jun 1, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +20,000 | $2.70 | $54k | 188,270 | Jun 3, 2026 |
| Jun 2, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.69 | $27k | 1,493,872 | Jun 3, 2026 |
| May 28, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.56 | $26k | 1,463,872 | Jun 1, 2026 |
| May 28, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +19,500 | $2.56 | $50k | 168,270 | Jun 1, 2026 |
| May 29, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.57 | $26k | 1,473,872 | Jun 1, 2026 |
| May 26, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +10,000 | $2.55 | $26k | 148,770 | May 28, 2026 |
| May 26, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.55 | $26k | 1,443,872 | May 28, 2026 |
| May 27, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +10,000 | $2.58 | $26k | 1,453,872 | May 28, 2026 |
| May 21, 2026 | Yiu Pong Chan director | AGrant or award Restricted Stock Unitderivative | +42,000 | $0.00 | $0 | 58,809 | May 26, 2026 |
| May 21, 2026 | Hsien-Chieng Steve Hsia director | AGrant or award Restricted Stock Unitderivative | +42,000 | $0.00 | $0 | 58,809 | May 26, 2026 |
| May 21, 2026 | Bin Yu director | AGrant or award Restricted Stock Unitderivative | +24,000 | $0.00 | $0 | 40,809 | May 26, 2026 |
| May 21, 2026 | Changqing Ye director | AGrant or award Restricted Stock Unitderivative | +42,000 | $0.00 | $0 | 93,809 | May 26, 2026 |
| Apr 17, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +16,000 | $3.14 | $50k | 1,433,872 | Apr 21, 2026 |
| Apr 15, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +11,000 | $2.71 | $30k | 1,400,372 | Apr 17, 2026 |
| Apr 16, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +17,500 | $2.84 | $50k | 1,417,872 | Apr 17, 2026 |
| Apr 13, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +12,100 | $2.48 | $30k | 1,377,872 | Apr 15, 2026 |
| Apr 14, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +11,500 | $2.63 | $30k | 1,389,372 | Apr 15, 2026 |
| Apr 10, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +5,372 | $2.40 | $13k | 127,686 | Apr 14, 2026 |
| Apr 13, 2026 | Junhua Wu Chief Strategy Officer | POpen-market purchase American Depositary Shares | +11,084 | $2.49 | $28k | 138,770 | Apr 14, 2026 |
| Apr 9, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +11,650 | $2.58 | $30k | 1,353,372 | Apr 13, 2026 |
| Apr 10, 2026 | Wenbin Qiu Chief Executive Officer | POpen-market purchase American Depositary Sharesindirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person | +12,400 | $2.43 | $30k | 1,365,772 | Apr 13, 2026 |
50 of 56 rows shown.
Insiders
Everyone who has filed a Form 4 here.
- Yiu Pong Chandirector
- Hsien-Chieng Steve Hsiadirector
- Wenbin QiuChief Executive Officer
- Junhua WuChief Strategy Officer
- Bin Yudirector
- Changqing Yedirector
- Bin Helen Yudirector
Questions about BZUN
Answered from the filings on this page, as of the latest one.
Are insiders buying BZUN?
As of Sep 22, 2026, SEC Form 4 filings show 5 open-market buys worth $196k by 2 insiders and 0 open-market sells worth $0 by 0 insiders at Baozun Inc. in the last 90 days, net +$196k. Only purchases (code P) and sales (code S) count; grants, option exercises and tax withholding do not.
Who was the last insider to trade BZUN on the open market?
Wenbin Qiu (Chief Executive Officer) bought $40k of BZUN on Sep 18, 2026 and filed the Form 4 on Sep 22, 2026. InsiderTell scored 39 (weak), with 2 insiders on the same side within 14 days.
How many insiders file Form 4 at Baozun Inc.?
7 people have filed a Form 4 at Baozun Inc., among them Yiu Pong Chan (director), Hsien-Chieng Steve Hsia (director), Wenbin Qiu (Chief Executive Officer). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.