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Nasdaq · CIK 0001701758

LOVE Lovesac Co

Insider trading from SEC Form 4. Last filing 32 d ago. Close $14.21 on Oct 9, 2026, +35% from the 52-week low and -24% from the high.

In brief

Lovesac Co (LOVE) has 58 SEC Form 4 filings on file from 13 insiders, the latest filed on Sep 11, 2026. In the last 90 days insiders made 0 open-market buys worth $0 and 1 open-market sell worth $92k, net -$92k.

12 open-market trades have been scored at LOVE. The newest: Vineet Mehra (director) sold $92k of stock on Jul 17, 2026, filed Jul 17, 2026, scored 29 (weak). The largest of the 12 shown: Satori Capital, LLC (director) bought $3.9M on Dec 11, 2023, scored 50 (moderate). 3 insiders bought within 14 days of each other around Jun 22, 2026.

5 Form 144 notices of planned sales are on file, the latest filed Jul 16, 2026.

Last 90 days

Net insider value
-$92k
more sold than bought
Buys
0
$0 by 0 insiders
Sells
1
$92k by 1 insider
Insiders on file
13
with a Form 4 at this company

Price and insider trades, last year

LOVEOct 9, 2026 · close 14.21

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

Open-market buys and sells at Lovesac Co, scored.

ScoreInsiderValueHoldingsPrice contextFiled
29WeakVineet Mehra
director
sell
$92k
5,000 shares
-22%+73% from low-12% from high
48ModerateShawn David Nelson
Chief Executive Officer
buy
$25k
1,830 shares
+1%+33% from low-33% from high
43ModerateMary Fox
President
buy
$25k
1,720 shares
+2%+33% from low-33% from high
58ModerateAndrew R Heyer
director
buy
$440k
30,000 shares
+11%+37% from low-30% from high
29WeakShawn David Nelson
Chief Executive Officer
buy
$25k
1,477 shares
+1%+60% from low-21% from high
28WeakShawn David Nelson
Chief Executive Officer
buy
$14k
1,000 shares
+1%+18% from low-62% from high
20WeakShirley Romig
director
sell
$27k
1,500 shares
-8%+44% from low-54% from high
37WeakWalter Field McLallen
director
buy
$35k
1,950 shares
+5%+45% from low-53% from high
32WeakWalter Field McLallen
director
buy
$35k
2,000 shares
+6%+40% from low-55% from high
42ModerateAlbert Jack Krause
director
sell
$790k
30,000 shares
-17%-
31WeakWalter Field McLallen
director
buy
$123k
5,000 shares
+26%-
50ModerateSatori Capital, LLC
director, other
buy
$3.9M
151,784 shares
+32%+76% from low-16% from high

Planned sales

Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales

FiledSellerSharesValueSale datePast 3 months
Jul 16, 2026 Vineet Mehra
Director
15,000
0.10% of outstanding
$249kJul 16, 2026none
Sep 16, 2025 SHIRLEY ROMIG
Director
1,500
0.01% of outstanding
$27kSep 16, 2025none
Jan 22, 2025 Jack Krause
Director
30,000
0.19% of outstanding
$786kJan 17, 2025none
Dec 13, 2023 Shawn David Nelson
Officer
10,000
0.06% of outstanding
$254kDec 13, 2023none
Dec 13, 2023 Nelson Shawn David
Officer
9,000
0.06% of outstanding
$228kDec 13, 2023none

Transactions

The newest 50 of 205 rows filed, every code.

DateInsiderTransactionSharesPriceValueHoldings afterFiled
Sep 9, 2026Alan Boehme
director
AGrant or award
Common Stock, par value $0.00001
+5,238$0.00$05,23832 d ago
Sep 9, 2026Alan Boehme
director
MOption exercise
Restricted Stock Unitsderivative
-5,238$0.00$0032 d ago
Jul 17, 2026Andrew Farag
EVP and CFO
AGrant or award
Restricted Stock Unitsderivative
+1,132$0.00$029,975Jul 21, 2026
Jul 17, 2026Vineet Mehra
director
SOpen-market sale
Common Stock, par value $0.00001
-5,000$18.38$92k17,992Jul 17, 2026
Jun 23, 2026Andrew Farag
EVP and CFO
AGrant or award
Restricted Stock Unitsderivative
+28,843$0.00$028,843Jun 24, 2026
Jun 22, 2026Shawn David Nelson
Chief Executive Officer
POpen-market purchase
Common Stock, $0.00001 par value
+1,830$13.64$25k205,644Jun 23, 2026
Jun 22, 2026Mary Fox
President
POpen-market purchase
Common Stock, $0.00001 par value
+1,720$14.41$25k71,674Jun 22, 2026
Jun 18, 2026Andrew R Heyer
director
POpen-market purchase
Common Stock, par value $0.00001
+30,000$14.68$440k293,259Jun 22, 2026
Jun 11, 2026Keith R. Siegner
EVP and CFO
AGrant or award
Common Stock, $0.00001 par value
+5,071$0.00$036,158Jun 15, 2026
Jun 11, 2026Shawn David Nelson
Chief Executive Officer
AGrant or award
Common Stock, $0.00001 par value
+9,616$0.00$0212,297Jun 15, 2026
Jun 11, 2026Mary Fox
President
AGrant or award
Common Stock, $0.00001 par value
+9,616$0.00$078,818Jun 15, 2026
Jun 11, 2026Mary Fox
President
FTax withholding
Common Stock, $0.00001 par value
-4,553$16.30$74k74,265Jun 15, 2026
Jun 11, 2026Keith R. Siegner
EVP and CFO
FTax withholding
Common Stock, $0.00001 par value
-2,350$16.30$38k33,808Jun 15, 2026
Jun 11, 2026Shawn David Nelson
Chief Executive Officer
FTax withholding
Common Stock, $0.00001 par value
-4,357$16.30$71k207,940Jun 15, 2026
Jun 11, 2026Shawn David Nelson
Chief Executive Officer
FTax withholding
Common Stock, $0.00001 par value
-4,126$16.30$67k203,814Jun 15, 2026
Jun 11, 2026Keith R. Siegner
EVP and CFO
FTax withholding
Common Stock, $0.00001 par value
-2,226$16.30$36k31,582Jun 15, 2026
Jun 11, 2026Mary Fox
President
FTax withholding
Common Stock, $0.00001 par value
-4,311$16.30$70k69,954Jun 15, 2026
Jun 11, 2026Keith R. Siegner
EVP and CFO
MOption exercise
Restricted Stock Unitsderivative
-5,071$0.00$05,071Jun 15, 2026
Jun 11, 2026Mary Fox
President
MOption exercise
Restricted Stock Unitsderivative
-9,616$0.00$09,616Jun 15, 2026
Jun 11, 2026Shawn David Nelson
Chief Executive Officer
MOption exercise
Restricted Stock Unitsderivative
-9,616$0.00$09,616Jun 15, 2026
Jun 9, 2026Alan Boehme
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$07,947Jun 10, 2026
Jun 9, 2026Wan Ling Martello
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$07,947Jun 10, 2026
Jun 10, 2026Andrew R Heyer
director
AGrant or award
Common Stock, par value $0.00001
+6,308$0.00$0256,951Jun 10, 2026
Jun 10, 2026Sharon M Leite
director
AGrant or award
Common Stock, par value $0.00001
+6,308$0.00$027,274Jun 10, 2026
Jun 10, 2025Andrew R Heyer
director
AGrant or award
Restricted Stock Unitsderivative
+6,308$0.00$00Jun 10, 2026
Jun 10, 2026Walter Field McLallen
director
AGrant or award
Common Stock, $0.00001 par value
+6,308$0.00$046,308Jun 10, 2026
Jun 10, 2026Vineet Mehra
director
AGrant or award
Common Stock, par value $0.00001
+6,308$0.00$022,992Jun 10, 2026
Jun 10, 2026Shirley Romig
director
AGrant or award
Common Stock, $0.00001 par value
+6,308$0.00$023,881Jun 10, 2026
Jun 9, 2026Walter Field McLallen
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$07,947Jun 10, 2026
Jun 9, 2026Vineet Mehra
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$07,947Jun 10, 2026
Jun 9, 2026Shirley Romig
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$07,947Jun 10, 2026
Jun 9, 2026Sharon M Leite
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$07,947Jun 10, 2026
Jun 9, 2026Wan Ling Martello
director
AGrant or award
Restricted Stock Unitsderivative
+4,768$0.00$04,768Jun 10, 2026
Jun 10, 2026Andrew R Heyer
director
AGrant or award
Common Stock, par value $0.00001
+6,308$0.00$0263,259Jun 10, 2026
Jun 10, 2026Shirley Romig
director
MOption exercise
Restricted Stock Unitsderivative
-6,308$0.00$00Jun 10, 2026
Jun 9, 2026Andrew R Heyer
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$07,947Jun 10, 2026
Jun 10, 2026Sharon M Leite
director
MOption exercise
Restricted Stock Unitsderivative
-6,308$0.00$00Jun 10, 2026
Jun 10, 2026Walter Field McLallen
director
MOption exercise
Restricted Stock Unitsderivative
-6,308$0.00$00Jun 10, 2026
Jun 10, 2026Vineet Mehra
director
MOption exercise
Restricted Stock Unitsderivative
-6,308$0.00$00Jun 10, 2026
Jun 9, 2026Andrew R Heyer
director
AGrant or award
Restricted Stock Unitsderivative
+7,947$0.00$015,894Jun 10, 2026
Jun 10, 2026Andrew R Heyer
director
MOption exercise
Restricted Stock Unitsderivative
-6,308$0.00$00Jun 10, 2026
Jun 10, 2026Andrew R Heyer
director
MOption exercise
Restricted Stock Unitsderivative
-6,308$0.00$00Jun 10, 2026
Apr 16, 2026Shawn David Nelson
Chief Executive Officer
POpen-market purchase
Common Stock, $0.00001 par value
+1,477$16.95$25k202,681Apr 20, 2026
Apr 15, 2026Mary Fox
President
MOption exercise
Common Stock, $0.00001 par value
+4,848$0.00$072,077Apr 17, 2026
Apr 15, 2026Keith R. Siegner
EVP and CFO
MOption exercise
Common Stock, $0.00001 par value
+7,714$0.00$037,951Apr 17, 2026
Apr 15, 2026Shawn David Nelson
Chief Executive Officer
MOption exercise
Common Stock, $0.00001 par value
+4,848$0.00$0203,219Apr 17, 2026
Apr 15, 2026Mary Fox
President
FTax withholding
Common Stock, $0.00001 par value
-2,296$16.65$38k69,781Apr 17, 2026
Apr 15, 2026Keith R. Siegner
EVP and CFO
FTax withholding
Common Stock, $0.00001 par value
-3,575$16.65$60k34,376Apr 17, 2026
Apr 15, 2026Shawn David Nelson
Chief Executive Officer
FTax withholding
Common Stock, $0.00001 par value
-2,197$16.65$37k201,022Apr 17, 2026
Apr 15, 2026Mary Fox
President
MOption exercise
Common Stock, $0.00001 par value
+17,066$0.00$086,847Apr 17, 2026
50 of 205 rows shown.

Insiders

Everyone who has filed a Form 4 here.

Questions about LOVE

Answered from the filings on this page, as of the latest one.

Are insiders buying LOVE?

As of Sep 11, 2026, SEC Form 4 filings show 0 open-market buys worth $0 by 0 insiders and 1 open-market sell worth $92k by 1 insider at Lovesac Co in the last 90 days, net -$92k. Only purchases (code P) and sales (code S) count; grants, option exercises and tax withholding do not.

Who was the last insider to trade LOVE on the open market?

Vineet Mehra (director) sold $92k of LOVE on Jul 17, 2026 and filed the Form 4 on Jul 17, 2026. InsiderTell scored 29 (weak).

How many insiders file Form 4 at Lovesac Co?

13 people have filed a Form 4 at Lovesac Co, among them Alan Boehme (director), Andrew Farag (EVP and CFO), Mary Fox (President). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

LOVE insider trading: Lovesac Co | InsiderTell