CIK 0001431695
OLO Olo Inc.
Insider trading from SEC Form 4. Last filing Sep 12, 2025.
Olo Inc. (OLO) has 55 SEC Form 4 filings on file from 15 insiders, the latest filed on Sep 12, 2025. No insider bought or sold on the open market in the last 90 days; rows filed in that time are grants, exercises, tax withholding and other transactions that carry no view on the price.
21 open-market trades have been scored at OLO. The newest: Peter J. Benevides (Chief Financial Officer) sold $300k of stock on Sep 5, 2025, filed Sep 9, 2025, scored 51 (moderate). The largest of the 21 shown: Joanna G Lambert (Chief Operating Officer) sold $393k on Sep 5, 2025, scored 51 (moderate). 5 insiders sold within 14 days of each other around Sep 5, 2025.
25 Form 144 notices of planned sales are on file, the latest filed Sep 5, 2025.
Last 90 days
Net insider value
$0
no open-market trades
Buys
0
$0 by 0 insiders
Sells
0
$0 by 0 insiders
Insiders on file
15
with a Form 4 at this company
Signals
Open-market buys and sells at Olo Inc., scored.
| Score | Insider | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 51Moderate | Peter J. Benevides Chief Financial Officer sell | $300k 29,269 shares | -4% | - | |
| 50Moderate | Noah H. Glass CEO sell | $120k 11,735 shares | -4% | - | |
| 51Moderate | Joanna G Lambert Chief Operating Officer sell | $393k 38,275 shares | -4% | - | |
| 37Weak | Sherri Manning Chief People Officer sell | $58k 5,608 shares | -2% | - | |
| 40Moderate | Robert Morvillo Chief Legal Off. & Secretary sell | $110k 10,736 shares | -3% | - | |
| 42Moderate | Daniel Harris Meyer director sell | $61k 6,000 shares | -100% | - | |
| 25Weak | Zuhairah Scott Washington director sell | $93k 11,000 shares | -14% | - | |
| 49Moderate | Peter J. Benevides Chief Financial Officer sell | $203k 23,078 shares | -3% | - | |
| 49Moderate | Noah H. Glass CEO sell | $89k 10,152 shares | -4% | - | |
| 50Moderate | Joanna G Lambert Chief Operating Officer sell | $340k 38,614 shares | -4% | - | |
| 37Weak | Sherri Manning Chief People Officer sell | $50k 5,657 shares | -2% | - | |
| 39Weak | Robert Morvillo Chief Legal Off. & Secretary sell | $89k 10,129 shares | -3% | - | |
| 41Moderate | Peter J. Benevides Chief Financial Officer sell | $139k 21,904 shares | -3% | - | |
| 41Moderate | Noah H. Glass CEO sell | $68k 10,665 shares | -4% | - | |
| 47Moderate | Peter J. Benevides Chief Financial Officer sell | $123k 16,745 shares | -3% | - | |
| 50Moderate | Noah H. Glass CEO sell | $98k 13,374 shares | -4% | - | |
| 47Moderate | Joanna G Lambert Chief Operating Officer sell | $186k 25,372 shares | -4% | - | |
| 35Weak | Sherri Manning Chief People Officer sell | $31k 4,162 shares | -2% | - | |
| 37Weak | Robert Morvillo General Counsel and Secretary sell | $48k 6,563 shares | -2% | - | |
| 41Moderate | Diego Panama Chief Revenue Officer sell | $133k 18,167 shares | -3% | - | |
| 28Weak | Zuhairah Scott Washington director sell | $69k 10,353 shares | -15% | - |
Planned sales
Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales
| Filed | Seller | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Sep 5, 2025 | Benevides Peter J. Officer | 29,269 0.02% of outstanding | $300k | Sep 5, 2025 | $203k |
| Sep 5, 2025 | Glass Noah H. Officer, Director | 11,735 0.01% of outstanding | $120k | Sep 5, 2025 | $89k |
| Sep 5, 2025 | Lambert Joanna G Officer | 38,275 0.03% of outstanding | $393k | Sep 5, 2025 | $340k |
| Sep 5, 2025 | Manning Sherri Officer | 5,608 0.00% of outstanding | $58k | Sep 5, 2025 | $50k |
| Sep 5, 2025 | Morvillo Robert Officer | 10,736 0.01% of outstanding | $110k | Sep 5, 2025 | $89k |
| Jun 16, 2025 | Washington Zuhairah Scott Director | 11,000 0.01% of outstanding | $93k | Jun 16, 2025 | none |
| Jun 5, 2025 | Benevides Peter J. Officer | 23,078 0.02% of outstanding | $203k | Jun 5, 2025 | $139k |
| Jun 5, 2025 | Glass Noah H. Officer, Director | 10,152 0.01% of outstanding | $89k | Jun 5, 2025 | $68k |
| Jun 5, 2025 | Lambert Joanna G Officer | 38,614 0.03% of outstanding | $340k | Jun 5, 2025 | $204k |
| Jun 5, 2025 | Manning Sherri Officer | 5,657 0.00% of outstanding | $50k | Jun 5, 2025 | $38k |
| Jun 5, 2025 | Morvillo Robert Officer | 10,129 0.01% of outstanding | $89k | Jun 5, 2025 | $68k |
| Mar 7, 2025 | Benevides Peter J. Officer | 21,904 0.02% of outstanding | $139k | Mar 7, 2025 | none |
| Mar 7, 2025 | Glass Noah H. Officer, Director | 10,665 0.01% of outstanding | $68k | Mar 7, 2025 | none |
| Mar 7, 2025 | Lambert Joanna G Officer | 32,060 0.03% of outstanding | $204k | Mar 7, 2025 | $142k |
| Mar 7, 2025 | Manning Sherri Officer | 5,940 0.01% of outstanding | $38k | Mar 7, 2025 | none |
| Mar 7, 2025 | Morvillo Robert Officer | 10,640 0.01% of outstanding | $68k | Mar 7, 2025 | none |
| Mar 7, 2025 | Panama Diego Former Affiliate | 13,209 0.01% of outstanding | $84k | Mar 7, 2025 | none |
| Mar 4, 2025 | Lambert Joanna G Officer | 21,855 0.02% of outstanding | $142k | Mar 4, 2025 | $186k |
| Dec 6, 2024 | Benevides Peter J. Officer | 16,745 0.01% of outstanding | $123k | Dec 6, 2024 | $52k |
| Dec 6, 2024 | Glass Noah H. Officer, Director | 13,374 0.01% of outstanding | $98k | Dec 6, 2024 | $51k |
| Dec 6, 2024 | Lambert Joanna G Officer | 25,372 0.02% of outstanding | $186k | Dec 6, 2024 | $473k |
| Dec 6, 2024 | Manning Sherri Officer | 4,162 0.00% of outstanding | $31k | Dec 6, 2024 | $46k |
| Dec 6, 2024 | Morvillo Robert Officer | 6,563 0.01% of outstanding | $48k | Dec 6, 2024 | $9,223 |
| Dec 6, 2024 | Panama Diego Officer | 18,167 0.02% of outstanding | $133k | Dec 6, 2024 | $66k |
| Nov 12, 2024 | Washington Zuhairah Scott Director | 10,353 0.01% of outstanding | $69k | Nov 12, 2024 | none |
Transactions
The newest 50 of 90 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Sep 12, 2025 | Lee Kirkpatrick director | DDisposition to issuer Class A Common Stock | -101,045 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Linda Rottenberg director | DDisposition to issuer Class A Common Stock | -114,435 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | David Cancel director | DDisposition to issuer Class A Common Stock | -102,638 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | David A. Frankel director, owner | DDisposition to issuer Class A Common Stock | -123,242 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | AGrant or award Class A Common Stock | +1,881,837 | $0.00 | $0 | 2,148,304 | Sep 12, 2025 |
| Sep 12, 2025 | Zuhairah Scott Washington director | DDisposition to issuer Class A Common Stock | -67,677 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Joanna G Lambert Chief Operating Officer | AGrant or award Class A Common Stock | +733,024 | $0.00 | $0 | 1,619,895 | Sep 12, 2025 |
| Sep 12, 2025 | Daniel Harris Meyer director | DDisposition to issuer Class A Common Stock | -125,324 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Colin Neville director, owner | DDisposition to issuer Class A Common Stock | -126,605 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Sherri Manning Chief People Officer | AGrant or award Class A Common Stock | +194,400 | $0.00 | $0 | 486,718 | Sep 12, 2025 |
| Sep 12, 2025 | Peter J. Benevides Chief Financial Officer | AGrant or award Class A Common Stock | +728,859 | $0.00 | $0 | 1,401,651 | Sep 12, 2025 |
| Sep 12, 2025 | RPII Order LLC owner | JOther CLASS A COMMON STOCKindirect: See footnote | -3,065,000 | $10.25 | $31M | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Brandon Gardner director, owner | DDisposition to issuer Class A Common Stock | -117,655 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Robert Morvillo Chief Legal Off. & Secretary | AGrant or award Class A Common Stock | +394,647 | $0.00 | $0 | 770,427 | Sep 12, 2025 |
| Sep 12, 2025 | Robert Morvillo Chief Legal Off. & Secretary | DDisposition to issuer Class A Common Stock | -770,427 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Peter J. Benevides Chief Financial Officer | DDisposition to issuer Class A Common Stock | -1,401,651 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | RPII Order LLC owner | JOther CLASS A COMMON STOCKindirect: See footnote | -25,928 | $10.25 | $266k | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Lee Kirkpatrick director | DDisposition to issuer Class A Common Stockindirect: See Footnote | -259,048 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | David A. Frankel director, owner | DDisposition to issuer Class B Common Stockderivativeindirect: By LLC | -13,157,966 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Linda Rottenberg director | DDisposition to issuer Class A Common Stockindirect: By: Spouse | -2,000 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Zuhairah Scott Washington director | DDisposition to issuer Stock Option (Right to Buy)derivative | -201,563 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Brandon Gardner director, owner | DDisposition to issuer Class A Common Stockindirect: By Raine Associates II LP | -409,426 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Joanna G Lambert Chief Operating Officer | DDisposition to issuer Class A Common Stock | -1,619,895 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Sherri Manning Chief People Officer | DDisposition to issuer Class A Common Stock | -486,718 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | DDisposition to issuer Class A Common Stock | -2,148,304 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Daniel Harris Meyer director | DDisposition to issuer Class A Common Stockindirect: By Trust | -470,275 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | RPII Order LLC owner | JOther CLASS A COMMON STOCKindirect: See footnote | -25,928 | $10.25 | $266k | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Linda Rottenberg director | DDisposition to issuer Stock Option (Right to Buy)derivative | -514,250 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Lee Kirkpatrick director | DDisposition to issuer Class A Common Stockindirect: See Footnote | -80,000 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Peter J. Benevides Chief Financial Officer | DDisposition to issuer Stock Option (Right to Buy)derivative | -273,938 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Brandon Gardner director, owner | DDisposition to issuer Class A Common Stockindirect: By Family Member | -6,000 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | DDisposition to issuer Stock Option (Right to Buy)derivative | -5,809,070 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Daniel Harris Meyer director | DDisposition to issuer Class A Common Stockindirect: By Trust | -348,270 | - | - | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | DDisposition to issuer Stock Option (Right to Buy)derivative | -415,871 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Peter J. Benevides Chief Financial Officer | DDisposition to issuer Stock Option (Right to Buy)derivative | -127,500 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | RPII Order LLC owner | JOther CLASS A COMMON STOCKindirect: See footnote | -409,426 | $10.25 | $4.2M | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Linda Rottenberg director | DDisposition to issuer Stock Option (Right to Buy)derivative | -514,250 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | DDisposition to issuer Stock Option (Right to Buy)derivative | -897,600 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | RPII Order LLC owner | JOther CLASS B COMMON STOCKderivativeindirect: See footnote | -29,155,439 | $10.25 | $299M | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Linda Rottenberg director | DDisposition to issuer Stock Option (Right to Buy)derivative | -101,898 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Peter J. Benevides Chief Financial Officer | DDisposition to issuer Stock Option (Right to Buy)derivative | -334,900 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | DDisposition to issuer Stock Option (Right to Buy)derivative | -1,547,867 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Peter J. Benevides Chief Financial Officer | DDisposition to issuer Stock Option (Right to Buy)derivative | -209,950 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | DDisposition to issuer Class B Common Stockderivative | -1,118,400 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 12, 2025 | Noah H. Glass CEO | DDisposition to issuer Class B Common Stockderivativeindirect: By Trust | -3,604,595 | $0.00 | $0 | 0 | Sep 12, 2025 |
| Sep 5, 2025 | Peter J. Benevides Chief Financial Officer | SOpen-market sale Class A Common Stock | -29,269 | $10.25 | $300k | 672,792 | Sep 9, 2025 |
| Sep 5, 2025 | Noah H. Glass CEO | SOpen-market sale Class A Common Stock | -11,735 | $10.25 | $120k | 266,467 | Sep 9, 2025 |
| Sep 5, 2025 | Joanna G Lambert Chief Operating Officer | SOpen-market sale Class A Common Stock | -38,275 | $10.25 | $393k | 886,871 | Sep 9, 2025 |
| Sep 5, 2025 | Sherri Manning Chief People Officer | SOpen-market sale Class A Common Stock | -5,608 | $10.25 | $58k | 292,318 | Sep 9, 2025 |
| Sep 5, 2025 | Robert Morvillo Chief Legal Off. & Secretary | SOpen-market sale Class A Common Stock | -10,736 | $10.25 | $110k | 375,780 | Sep 9, 2025 |
50 of 90 rows shown.
Insiders
Everyone who has filed a Form 4 here.
- Peter J. BenevidesChief Financial Officer
- David Canceldirector
- David A. Frankeldirector, owner
- Brandon Gardnerdirector, owner
- Noah H. GlassCEO
- Lee Kirkpatrickdirector
- Joanna G LambertChief Operating Officer
- Sherri ManningChief People Officer
- Daniel Harris Meyerdirector, owner
- Robert MorvilloChief Legal Off. & Secretary
- Colin Nevilledirector, owner
- Diego PanamaChief Revenue Officer
- RPII Order LLCowner
- Linda Rottenbergdirector
- Zuhairah Scott Washingtondirector
Questions about OLO
Answered from the filings on this page, as of the latest one.
Are insiders buying OLO?
No. In the last 90 days no insider at Olo Inc. bought or sold shares on the open market according to SEC Form 4 filings. The rows on file from that period are grants, exercises, tax withholding or other transactions, which carry no view on the price.
Who was the last insider to trade OLO on the open market?
Peter J. Benevides (Chief Financial Officer) sold $300k of OLO on Sep 5, 2025 and filed the Form 4 on Sep 9, 2025. InsiderTell scored 51 (moderate), with 5 insiders on the same side within 14 days.
How many insiders file Form 4 at Olo Inc.?
15 people have filed a Form 4 at Olo Inc., among them Peter J. Benevides (Chief Financial Officer), David Cancel (director), David A. Frankel (director and 10% owner). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.