Nasdaq · CIK 0001643953
PRPL Purple Innovation, Inc.
Insider trading from SEC Form 4. Last filing Mar 17, 2026.
Last 90 days
Net insider value
$0
no open-market trades
Buys
0
$0 by 0 insiders
Sells
0
$0 by 0 insiders
Insiders on file
8
with a Form 4 at this company
Signals
Open-market buys and sells at Purple Innovation, Inc., scored.
No scored open-market trades yet. Grants, exercises and other rows are below.
Transactions
The last 57 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Mar 15, 2026 | Robert DeMartini Chief Executive Officer | MOption exercise Class A Common Stock | +56,529 | - | - | 936,043 | Mar 17, 2026 |
| Mar 15, 2026 | Eric Scott Haynor Chief Operating Officer | MOption exercise Class A Common Stock | +14,097 | - | - | 239,704 | Mar 17, 2026 |
| Mar 15, 2026 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Class A Common Stock | +11,235 | - | - | 80,066 | Mar 17, 2026 |
| Mar 15, 2026 | Jeffery Scott Kerby Chief of Owned Retail | MOption exercise Class A Common Stock | +9,186 | - | - | 69,629 | Mar 17, 2026 |
| Mar 15, 2026 | Robert DeMartini Chief Executive Officer | FTax withholding Class A Common Stock | -16,309 | $0.71 | $12k | 919,734 | Mar 17, 2026 |
| Mar 15, 2026 | Eric Scott Haynor Chief Operating Officer | MOption exercise Restricted Stock Unitsderivative | -14,097 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Mar 15, 2026 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Restricted Stock Unitsderivative | -11,235 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Mar 15, 2026 | Jeffery Scott Kerby Chief of Owned Retail | FTax withholding Class A Common Stock | -2,651 | $0.71 | $1,872 | 66,978 | Mar 17, 2026 |
| Mar 15, 2026 | Robert DeMartini Chief Executive Officer | MOption exercise Restricted Stock Unitsderivative | -56,529 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Mar 15, 2026 | Eric Scott Haynor Chief Operating Officer | DDisposition to issuer Performance Stock Unitsderivative | -78,539 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Mar 15, 2026 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Performance Stock Unitsderivative | -62,595 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Mar 15, 2026 | Jeffery Scott Kerby Chief of Owned Retail | MOption exercise Restricted Stock Unitsderivative | -9,186 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Mar 15, 2026 | Jeffery Scott Kerby Chief of Owned Retail | DDisposition to issuer Performance Stock Unitsderivative | -51,178 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Mar 15, 2026 | Robert DeMartini Chief Executive Officer | MOption exercise Performance Stock Unitsderivative | -314,943 | $0.00 | $0 | 0 | Mar 17, 2026 |
| Jun 6, 2025 | Eric Scott Haynor Chief Operating Officer | MOption exercise Class A Common Stock | +12,572 | - | - | 225,607 | Jun 6, 2025 |
| Jun 6, 2025 | Eric Scott Haynor Chief Operating Officer | MOption exercise Restricted Stock Unitsderivative | -12,572 | $0.00 | $0 | 0 | Jun 6, 2025 |
| Jun 6, 2025 | Eric Scott Haynor Chief Operating Officer | DDisposition to issuer Performance Stock Unitsderivative | -70,043 | $0.00 | $0 | 0 | Jun 6, 2025 |
| May 12, 2025 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Class A Common Stock | +9,827 | - | - | 68,831 | May 12, 2025 |
| May 12, 2025 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Restricted Stock Unitsderivative | -9,827 | $0.00 | $0 | 0 | May 12, 2025 |
| May 12, 2025 | Jeffrey Layne Hutchings Chief Innovation Officer | DDisposition to issuer Performance Stock Unitsderivative | -54,749 | $0.00 | $0 | 0 | May 12, 2025 |
| May 2, 2025 | Coliseum Capital Management, LLC director, owner | AGrant or award Warrantderivativeindirect: See footnote | +6,557,377 | - | - | 26,229,508 | May 6, 2025 |
| Mar 31, 2025 | Jeffery Scott Kerby Chief of Owned Retail | MOption exercise Class A Common Stock | +13,585 | - | - | 65,090 | Apr 2, 2025 |
| Mar 31, 2025 | George Turner Ulrich Principal Accounting Officer | MOption exercise Class A Common Stock | +6,576 | - | - | 30,388 | Apr 2, 2025 |
| Mar 31, 2025 | Jack Roddy Chief People Officer | MOption exercise Class A Common Stock | +16,881 | - | - | 85,833 | Apr 2, 2025 |
| Mar 31, 2025 | Todd E. Vogensen Chief Financial Officer | MOption exercise Class A Common Stock | +24,116 | - | - | 54,838 | Apr 2, 2025 |
| Mar 31, 2025 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Class A Common Stock | +16,881 | - | - | 59,004 | Apr 2, 2025 |
| Mar 31, 2025 | Eric Scott Haynor Chief Operating Officer | MOption exercise Class A Common Stock | +21,101 | - | - | 213,035 | Apr 2, 2025 |
| Mar 31, 2025 | Robert DeMartini Chief Executive Officer | MOption exercise Class A Common Stock | +80,386 | - | - | 902,746 | Apr 2, 2025 |
| Mar 31, 2025 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Restricted Stock Unitsderivative | -16,881 | $0.00 | $0 | 33,762 | Apr 2, 2025 |
| Mar 31, 2025 | Jeffery Scott Kerby Chief of Owned Retail | FTax withholding Class A Common Stock | -4,647 | $0.76 | $3,528 | 60,443 | Apr 2, 2025 |
| Mar 31, 2025 | Todd E. Vogensen Chief Financial Officer | FTax withholding Class A Common Stock | -6,970 | $0.76 | $5,292 | 47,868 | Apr 2, 2025 |
| Mar 31, 2025 | Robert DeMartini Chief Executive Officer | FTax withholding Class A Common Stock | -23,232 | $0.76 | $18k | 879,514 | Apr 2, 2025 |
| Mar 31, 2025 | Jack Roddy Chief People Officer | MOption exercise Restricted Stock Unitsderivative | -16,881 | $0.00 | $0 | 33,762 | Apr 2, 2025 |
| Mar 31, 2025 | George Turner Ulrich Principal Accounting Officer | FTax withholding Class A Common Stock | -2,249 | $0.76 | $1,707 | 28,139 | Apr 2, 2025 |
| Mar 31, 2025 | Eric Scott Haynor Chief Operating Officer | MOption exercise Restricted Stock Unitsderivative | -21,101 | $0.00 | $0 | 42,202 | Apr 2, 2025 |
| Mar 31, 2025 | Jeffery Scott Kerby Chief of Owned Retail | MOption exercise Restricted Stock Unitsderivative | -13,585 | $0.00 | $0 | 27,170 | Apr 2, 2025 |
| Mar 31, 2025 | Robert DeMartini Chief Executive Officer | MOption exercise Restricted Stock Unitsderivative | -80,386 | $0.00 | $0 | 160,771 | Apr 2, 2025 |
| Mar 31, 2025 | Todd E. Vogensen Chief Financial Officer | MOption exercise Restricted Stock Unitsderivative | -24,116 | $0.00 | $0 | 48,231 | Apr 2, 2025 |
| Mar 31, 2025 | George Turner Ulrich Principal Accounting Officer | MOption exercise Restricted Stock Unitsderivative | -6,576 | $0.00 | $0 | 13,152 | Apr 2, 2025 |
| Mar 25, 2025 | Robert DeMartini Chief Executive Officer | MOption exercise Class A Common Stock | +166,667 | - | - | 870,527 | Mar 26, 2025 |
| Mar 25, 2025 | Robert DeMartini Chief Executive Officer | FTax withholding Class A Common Stock | -48,167 | $0.79 | $38k | 822,360 | Mar 26, 2025 |
| Mar 25, 2025 | Robert DeMartini Chief Executive Officer | MOption exercise Restricted Stock Unitsderivative | -166,667 | $0.00 | $0 | 0 | Mar 26, 2025 |
| Mar 15, 2025 | Robert DeMartini Chief Executive Officer | MOption exercise Class A Common Stock | +56,528 | - | - | 720,197 | Mar 18, 2025 |
| Mar 15, 2025 | Eric Scott Haynor Chief Operating Officer | MOption exercise Class A Common Stock | +14,097 | - | - | 191,934 | Mar 18, 2025 |
| Mar 15, 2025 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Class A Common Stock | +11,235 | - | - | 42,123 | Mar 18, 2025 |
| Mar 15, 2025 | Jeffery Scott Kerby Chief of Owned Retail | MOption exercise Class A Common Stock | +9,186 | - | - | 54,647 | Mar 18, 2025 |
| Mar 15, 2025 | Robert DeMartini Chief Executive Officer | FTax withholding Class A Common Stock | -16,337 | $0.90 | $15k | 703,860 | Mar 18, 2025 |
| Mar 15, 2025 | Eric Scott Haynor Chief Operating Officer | MOption exercise Restricted Stock Unitsderivative | -14,097 | $0.00 | $0 | 14,097 | Mar 18, 2025 |
| Mar 15, 2025 | Jeffrey Layne Hutchings Chief Innovation Officer | MOption exercise Restricted Stock Unitsderivative | -11,235 | $0.00 | $0 | 11,235 | Mar 18, 2025 |
| Mar 15, 2025 | Jeffery Scott Kerby Chief of Owned Retail | FTax withholding Class A Common Stock | -3,142 | $0.90 | $2,827 | 51,505 | Mar 18, 2025 |
| Mar 15, 2025 | Robert DeMartini Chief Executive Officer | MOption exercise Restricted Stock Unitsderivative | -56,258 | $0.00 | $0 | 56,529 | Mar 18, 2025 |
| Mar 15, 2025 | Jeffery Scott Kerby Chief of Owned Retail | MOption exercise Restricted Stock Unitsderivative | -9,186 | $0.00 | $0 | 9,186 | Mar 18, 2025 |
| Mar 12, 2024 | Eric Scott Haynor Chief Operating Officer | AGrant or award Restricted Stock Unitsderivative | +350,000 | $0.00 | $0 | 350,000 | Mar 14, 2025 |
| Mar 12, 2024 | Jeffrey Layne Hutchings Chief Innovation Officer | AGrant or award Restricted Stock Unitsderivative | +175,000 | $0.00 | $0 | 175,000 | Mar 14, 2025 |
| Mar 12, 2025 | Coliseum Capital Management, LLC director, owner | AGrant or award Warrantderivativeindirect: See footnote | +6,229,508 | - | - | 19,672,131 | Mar 13, 2025 |
| Oct 25, 2024 | Jack Roddy Chief People Officer | MOption exercise Class A Common Stock | +2,177 | - | - | 46,787 | Oct 25, 2024 |
| Oct 25, 2024 | Jack Roddy Chief People Officer | MOption exercise Restricted Stock Unitsderivative | -2,177 | $0.00 | $0 | 0 | Oct 25, 2024 |
Insiders
Everyone who has filed a Form 4 here.
- Coliseum Capital Management, LLCowner, director
- Robert DeMartiniChief Executive Officer
- Eric Scott HaynorChief Operating Officer
- Jeffrey Layne HutchingsChief Innovation Officer
- Jeffery Scott KerbyChief of Owned Retail
- Jack RoddyChief People Officer
- George Turner UlrichPrincipal Accounting Officer
- Todd E. VogensenChief Financial Officer
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.