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Insider · CIK 0001307523

Amelia Varela

presidentofficerdirector

Files at SHOO (STEVEN MADDEN, LTD.). First filing Dec 2, 2025, latest Aug 5, 2026.

In brief

Amelia Varela files SEC Form 4 as president and director at SHOO (STEVEN MADDEN, LTD.). Since Dec 2, 2025, Amelia Varela has reported 0 open-market buys worth $0 and 3 open-market sells worth $1.8M, the latest filed on Aug 5, 2026.

A track record needs three past buys with six months of prices behind them; Amelia Varela has 0, so none is measured yet.

The newest scored trade: sold $729k of SHOO on Aug 5, 2026, filed Aug 5, 2026, scored 56 (moderate). In the last 12 months: 0 buys worth $0 and 3 sells worth $1.8M.

Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 3
$0 bought, $1.8M sold

Where the trades landed

Last year at the company this insider has traded most, with each buy and sell on the bar it happened.

SHOO: STEVEN MADDEN, LTD.

SHOOOct 12, 2026 · close 44.71

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

This insider’s open-market buys and sells, scored.

ScoreCompanyValueHoldingsPrice contextFiled
56Moderate
SHOOsell 5
STEVEN MADDEN, LTD.
$729k
15,000 shares
-7%+104% from low0% from high
52Moderate
SHOOsell 5
STEVEN MADDEN, LTD.
$434k
10,000 shares
-5%+94% from low-5% from high
55Moderate
SHOOsell 5
STEVEN MADDEN, LTD.
$639k
15,000 shares
-7%+123% from low-4% from high

Planned sales

Form 144 notices this insider filed before selling restricted or control stock, newest first.

FiledCompanySharesValueSale datePast 3 months
Aug 5, 2026 SHOO
Steven Madden Ltd
15,000
0.02% of outstanding
$727kAug 5, 2026$434k
Jun 3, 2026 SHOO
Steven Madden LTD
10,000
0.01% of outstanding
$434kJun 3, 2026none
Dec 1, 2025 SHOO
steve madden ltd
15,000
0.02% of outstanding
$639kDec 1, 2025none

Transactions

Every row this insider has filed, 14 in all, newest first.

DateCompanyTransactionSharesPriceValueHoldings afterFiled
Aug 5, 2026SHOO
STEVEN MADDEN, LTD.
SOpen-market sale
Common Stock par value $0.0001 per share
-15,000$48.59$729k194,632Aug 5, 2026
Jun 3, 2026SHOO
STEVEN MADDEN, LTD.
SOpen-market sale
Common Stock par value $0.0001 per share
-10,000$43.45$434k209,632Jun 3, 2026
Mar 15, 2026SHOO
STEVEN MADDEN, LTD.
AGrant or award
Common Stock par value $0.0001 per share
+7,969$0.00$0220,642Mar 16, 2026
Mar 15, 2026SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock par value $0.0001 per share
-1,010$31.37$32k219,632Mar 16, 2026
Mar 1, 2026SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock par value $0.0001 per share
-659$36.10$24k214,023Mar 2, 2026
Mar 1, 2026SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock par value $0.0001 per share
-736$36.10$27k213,287Mar 2, 2026
Mar 1, 2026SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock par value $0.0001 per share
-614$36.10$22k212,673Mar 2, 2026
Jan 7, 2026SHOO
STEVEN MADDEN, LTD.
AGrant or award
Common Stock par value $0.0001 per share
+24,983$0.00$0214,682Jan 20, 2026
Jan 3, 2026SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock, par value $0.0001 per share
-4,718$42.20$199k189,699Jan 5, 2026
Dec 1, 2025SHOO
STEVEN MADDEN, LTD.
SOpen-market sale
Common Stock, par value $0.0001 per share
-15,000$42.59$639k194,417Dec 2, 2025
Mar 15, 2024SHOO
STEVEN MADDEN, LTD.
AGrant or award
Common Stock, par value $0.0001 per share
+6,005$0.00$0212,335Mar 18, 2024
Mar 1, 2024SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock, par value $0.0001 per share
-4,760$42.71$203k206,330Mar 4, 2024
Jan 2, 2024SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock, par value $0.0001 per share
-2,962$42.30$125k215,580Jan 4, 2024
Jan 3, 2024SHOO
STEVEN MADDEN, LTD.
FTax withholding
Common Stock, par value $0.0001 per share
-4,490$40.89$184k211,090Jan 4, 2024

Questions about Amelia Varela

Answered from the filings on this page, as of the latest one.

Is Amelia Varela buying or selling?

In the last 12 months Amelia Varela reported 0 open-market buys worth $0 and 3 open-market sells worth $1.8M on SEC Form 4; the latest was sold $729k of SHOO on Aug 5, 2026. Grants, option exercises and tax withholding are not counted.

How did Amelia Varela's past buys perform?

Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Amelia Varela has 0.

Where does Amelia Varela file Form 4?

Amelia Varela has filed Form 4 at SHOO (STEVEN MADDEN, LTD.) as President. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Amelia Varela: insider trades and track record | InsiderTell