Insider · CIK 0001349868
William L Jordan
Files at RCKY (ROCKY BRANDS, INC.), DBI (Designer Brands Inc.). First filing Sep 2, 2025, latest Aug 5, 2026.
In brief
William L Jordan files SEC Form 4 as director and president at RCKY (ROCKY BRANDS, INC.), and also at DBI (Designer Brands Inc.). Since Sep 2, 2025, William L Jordan has reported 0 open-market buys worth $0 and 3 open-market sells worth $299k, the latest filed on Aug 5, 2026.
A track record needs three past buys with six months of prices behind them; William L Jordan has 0, so none is measured yet.
The newest scored trade: sold $51k of RCKY on Aug 4, 2026, filed Aug 5, 2026, scored 37 (weak). In the last 12 months: 0 buys worth $0 and 2 sells worth $149k.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
RCKY: ROCKY BRANDS, INC.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 37Weak | ROCKY BRANDS, INC. | $51k 989 shares | -5% | +99% from low-1% from high | |
| 25Weak | ROCKY BRANDS, INC. | $97k 2,011 shares | -8% | +98% from low-1% from high | |
| 31Weak | ROCKY BRANDS, INC. | $151k 5,000 shares | -21% | +151% from low-3% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Jul 31, 2026 | RCKY ROCKY BRANDS, INC. | 3,000 0.04% of outstanding | $150k | Jul 31, 2026 | none |
| Aug 29, 2025 | RCKY ROCKY BRANDS, INC. | 5,000 0.07% of outstanding | $151k | Aug 29, 2025 | none |
Transactions
Every row this insider has filed, 16 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Oct 1, 2026 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +436 | $0.00 | $0 | 21,387 | 8 d ago |
| Aug 4, 2026 | RCKY ROCKY BRANDS, INC. | SOpen-market sale Common Stock, without par value | -989 | $51.87 | $51k | 20,951 | Aug 5, 2026 |
| Jul 31, 2026 | RCKY ROCKY BRANDS, INC. | MOption exercise Common Stock, without par value | +3,000 | $39.80 | $119k | 23,951 | Aug 3, 2026 |
| Jul 31, 2026 | RCKY ROCKY BRANDS, INC. | SOpen-market sale Common Stock, without par value | -2,011 | $48.48 | $97k | 21,940 | Aug 3, 2026 |
| Jul 31, 2026 | RCKY ROCKY BRANDS, INC. | MOption exercise Stock Option (right to buy)derivative | -3,000 | $0.00 | $0 | 0 | Aug 3, 2026 |
| Jul 1, 2026 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +472 | $0.00 | $0 | 20,951 | Jul 2, 2026 |
| Apr 1, 2026 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +503 | $0.00 | $0 | 20,479 | Apr 3, 2026 |
| Jan 1, 2026 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +664 | $0.00 | $0 | 19,976 | Jan 5, 2026 |
| Oct 1, 2025 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +629 | $0.00 | $0 | 19,312 | Oct 3, 2025 |
| Aug 28, 2025 | RCKY ROCKY BRANDS, INC. | MOption exercise Common Stock, without par value | +5,000 | $28.07 | $140k | 23,683 | Sep 2, 2025 |
| Aug 29, 2025 | RCKY ROCKY BRANDS, INC. | SOpen-market sale Common Stock, without par value | -5,000 | $30.10 | $151k | 18,683 | Sep 2, 2025 |
| Aug 28, 2025 | RCKY ROCKY BRANDS, INC. | MOption exercise Stock Option (right to buy)derivative | -5,000 | $0.00 | $0 | 0 | Sep 2, 2025 |
| Jul 1, 2025 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +844 | $0.00 | $0 | 18,683 | Jul 2, 2025 |
| Apr 1, 2025 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +1,079 | $0.00 | $0 | 17,839 | Apr 2, 2025 |
| Jan 1, 2025 | RCKY ROCKY BRANDS, INC. | AGrant or award Common Stock, without par value | +822 | $0.00 | $0 | 16,760 | Jan 3, 2025 |
| Oct 17, 2023 | DBI Designer Brands Inc. | AGrant or award Dividend Equivalent Rightsderivative | +1,172 | $0.00 | $0 | 6,207 | Oct 19, 2023 |
Questions about William L Jordan
Answered from the filings on this page, as of the latest one.
Is William L Jordan buying or selling?
In the last 12 months William L Jordan reported 0 open-market buys worth $0 and 2 open-market sells worth $149k on SEC Form 4; the latest was sold $51k of RCKY on Aug 4, 2026. Grants, option exercises and tax withholding are not counted.
How did William L Jordan's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and William L Jordan has 0.
Where does William L Jordan file Form 4?
William L Jordan has filed Form 4 at RCKY (ROCKY BRANDS, INC.); DBI (Designer Brands Inc.) as President. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.