Insider · CIK 0001797370
Joshua Allen Franks
Files at ELF (e.l.f. Beauty, Inc.). First filing Apr 22, 2025, latest Sep 9, 2026.
In brief
Joshua Allen Franks files SEC Form 4 as officer at ELF (e.l.f. Beauty, Inc.). Since Apr 22, 2025, Joshua Allen Franks has reported 0 open-market buys worth $0 and 11 open-market sells worth $10M, the latest filed on Sep 9, 2026.
A track record needs three past buys with six months of prices behind them; Joshua Allen Franks has 0, so none is measured yet.
The newest scored trade: sold $22k of ELF on Sep 8, 2026, filed Sep 9, 2026, scored 3 (weak), under a 10b5-1 plan. In the last 12 months: 0 buys worth $0 and 6 sells worth $3.2M.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
ELF: e.l.f. Beauty, Inc.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 3Weak | e.l.f. Beauty, Inc. | $22k 200 shares | -0% | +110% from low-29% from high | |
| 29Weak | e.l.f. Beauty, Inc. | $606k 5,512 shares | -4% | +113% from low-28% from high | |
| 22Weak | e.l.f. Beauty, Inc. | $572k 5,718 shares | -4% | +101% from low-32% from high | |
| 42Moderate | e.l.f. Beauty, Inc. | $181k 3,505 shares | -2% | +12% from low-62% from high | |
| 45Moderate | e.l.f. Beauty, Inc. | $356k 6,854 shares | -4% | +1% from low-65% from high | |
| 60Notable | e.l.f. Beauty, Inc. | $1.5M 23,535 shares | -17% | +7% from low-57% from high | |
| 35Weak | e.l.f. Beauty, Inc. | $1.1M 7,913 shares | -7% | +187% from low-1% from high | |
| 40Moderate | e.l.f. Beauty, Inc. | $1.6M 13,189 shares | -11% | +149% from low-11% from high | |
| 42Moderate | e.l.f. Beauty, Inc. | $176k 1,496 shares | -1% | +132% from low-18% from high | |
| 55Moderate | e.l.f. Beauty, Inc. | $1.4M 11,860 shares | -9% | +135% from low-17% from high | |
| 65Notable | e.l.f. Beauty, Inc. | $2.7M 51,353 shares | -31% | +7% from low-62% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Sep 1, 2026 | ELF E.L.F BEAUTY INC | 22,004 0.04% of outstanding | $2.4M | Sep 1, 2026 | $1.1M |
| Aug 19, 2026 | ELF E.L.F BEAUTY INC | 5,718 0.01% of outstanding | $529k | Aug 19, 2026 | $537k |
| Sep 16, 2025 | ELF E.L.F BEAUTY INC | 7,913 0.01% of outstanding | $1.1M | Sep 16, 2025 | none |
| Jun 11, 2025 | ELF E.L.F BEAUTY INC | 13,189 0.02% of outstanding | $1.6M | Jun 11, 2025 | $4.3M |
| Dec 19, 2023 | ELF E.L.F BEAUTY INC | 15,723 0.03% of outstanding | $2.3M | Dec 19, 2023 | $471k |
| Dec 14, 2023 | ELF E.L.F BEAUTY INC | 2,046 0.00% of outstanding | $290k | Dec 14, 2023 | $180k |
| Oct 16, 2023 | ELF E.L.F BEAUTY INC | 1,750 0.00% of outstanding | $177k | Oct 16, 2023 | $1.7M |
Transactions
Every row this insider has filed, 16 in all, newest first.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Sep 4, 2026 | ELF e.l.f. Beauty, Inc. | GGift Common Stock, $0.01 par value | -3,300 | $0.00 | $0 | 135,497 | 34 d ago |
| Sep 8, 2026 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value10b5-1 | -200 | $110.00 | $22k | 135,297 | 34 d ago |
| Sep 1, 2026 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value10b5-1 | -5,512 | $110.00 | $606k | 138,797 | 40 d ago |
| Aug 19, 2026 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value10b5-1 | -5,718 | $100.00 | $572k | 144,309 | Aug 21, 2026 |
| Jun 9, 2026 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value | -3,505 | $51.53 | $181k | 150,027 | Jun 11, 2026 |
| Jun 3, 2026 | ELF e.l.f. Beauty, Inc. | AGrant or award Common Stock, $0.01 par value | +42,315 | $0.00 | $0 | 160,386 | Jun 5, 2026 |
| Jun 4, 2026 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value | -6,854 | $51.94 | $356k | 153,532 | Jun 5, 2026 |
| Apr 24, 2026 | ELF e.l.f. Beauty, Inc. | AGrant or award Common Stock, $0.01 par value | +42,237 | $0.00 | $0 | 141,606 | Apr 28, 2026 |
| Apr 27, 2026 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value | -23,535 | $63.66 | $1.5M | 118,071 | Apr 28, 2026 |
| Sep 16, 2025 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value10b5-1 | -7,913 | $145.00 | $1.1M | 99,369 | Sep 18, 2025 |
| Jun 11, 2025 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value10b5-1 | -13,189 | $125.00 | $1.6M | 107,282 | Jun 12, 2025 |
| Jun 5, 2025 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value | -1,496 | $117.61 | $176k | 120,471 | Jun 9, 2025 |
| Jun 3, 2025 | ELF e.l.f. Beauty, Inc. | AGrant or award Common Stock, $0.01 par value | +19,167 | $0.00 | $0 | 133,827 | Jun 5, 2025 |
| Jun 4, 2025 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value | -11,860 | $115.56 | $1.4M | 121,967 | Jun 5, 2025 |
| Apr 18, 2025 | ELF e.l.f. Beauty, Inc. | AGrant or award Common Stock, $0.01 par value | -94,027 | $0.00 | $0 | 166,013 | Apr 22, 2025 |
| Apr 21, 2025 | ELF e.l.f. Beauty, Inc. | SOpen-market sale Common Stock, $0.01 par value | -51,353 | $53.36 | $2.7M | 114,660 | Apr 22, 2025 |
Questions about Joshua Allen Franks
Answered from the filings on this page, as of the latest one.
Is Joshua Allen Franks buying or selling?
In the last 12 months Joshua Allen Franks reported 0 open-market buys worth $0 and 6 open-market sells worth $3.2M on SEC Form 4; the latest was sold $22k of ELF on Sep 8, 2026. Grants, option exercises and tax withholding are not counted.
How did Joshua Allen Franks's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Joshua Allen Franks has 0.
Where does Joshua Allen Franks file Form 4?
Joshua Allen Franks has filed Form 4 at ELF (e.l.f. Beauty, Inc.) as SVP, Operations. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.