Insider · CIK 0002057455
William Brian Poppic Reeves
ceoofficerdirectorowner
Files at FLD (Fold Holdings, Inc.). First filing Mar 3, 2026, latest Oct 5, 2026.
In brief
William Brian Poppic Reeves files SEC Form 4 as CEO, director and 10% owner at FLD (Fold Holdings, Inc.). Since Mar 3, 2026, William Brian Poppic Reeves has reported 0 open-market buys worth $0 and 15 open-market sells worth $136k, the latest filed on Oct 5, 2026.
A track record needs three past buys with six months of prices behind them; William Brian Poppic Reeves has 0, so none is measured yet.
The newest scored trade: sold $2,811 of FLD on Oct 2, 2026, filed Oct 5, 2026, scored 25 (weak). In the last 12 months: 0 buys worth $0 and 15 sells worth $136k.
Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 15
$0 bought, $136k sold
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
FLD: Fold Holdings, Inc.
FLDOct 12, 2026 · close 0.54
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 25Weak | Fold Holdings, Inc. | $2,811 5,304 shares | -0% | +42% from low-87% from high | |
| 25Weak | Fold Holdings, Inc. | $2,642 5,781 shares | -0% | +21% from low-90% from high | |
| 40Moderate | Fold Holdings, Inc. | $8,932 18,332 shares | -0% | +27% from low-89% from high | |
| 40Moderate | Fold Holdings, Inc. | $9,144 18,956 shares | -0% | +19% from low-90% from high | |
| 40Moderate | Fold Holdings, Inc. | $8,623 19,099 shares | -0% | +18% from low-90% from high | |
| 25Weak | Fold Holdings, Inc. | $2,389 5,082 shares | -0% | +21% from low-90% from high | |
| 25Weak | Fold Holdings, Inc. | $2,395 4,868 shares | -0% | +6% from low-89% from high | |
| 25Weak | Fold Holdings, Inc. | $5,103 5,639 shares | -0% | 0% from low-83% from high | |
| 40Moderate | Fold Holdings, Inc. | $8,048 8,113 shares | -0% | 0% from low-81% from high | |
| 40Moderate | Fold Holdings, Inc. | $19k 18,062 shares | -0% | 0% from low-80% from high | |
| 40Moderate | Fold Holdings, Inc. | $19k 16,411 shares | -0% | +17% from low-76% from high | |
| 45Moderate | Fold Holdings, Inc. | $25k 20,362 shares | -0% | +16% from low-76% from high | |
| 25Weak | Fold Holdings, Inc. | $7,874 5,537 shares | -0% | +25% from low-74% from high | |
| 25Weak | Fold Holdings, Inc. | $6,978 5,710 shares | -0% | +17% from low-78% from high | |
| 25Weak | Fold Holdings, Inc. | $7,821 5,496 shares | -0% | 0% from low-83% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Oct 2, 2026 | FLD Fold Holdings, Inc. | 5,304 0.01% of outstanding | $2,813 | Oct 2, 2026 | $34k |
| Sep 2, 2026 | FLD Fold Holdings, Inc. | 5,781 0.01% of outstanding | $2,640 | Sep 2, 2026 | $37k |
| Aug 25, 2026 | FLD Fold Holdings, Inc. | 9,427 0.02% of outstanding | $4,672 | Aug 25, 2026 | $58k |
| Aug 24, 2026 | FLD Fold Holdings, Inc. | 8,905 0.02% of outstanding | $4,256 | Aug 24, 2026 | $54k |
| Aug 21, 2026 | FLD Fold Holdings, Inc. | 10,045 0.02% of outstanding | $4,897 | Aug 21, 2026 | $69k |
| Aug 20, 2026 | FLD Fold Holdings, Inc. | 8,911 0.02% of outstanding | $4,238 | Aug 20, 2026 | $64k |
| Aug 19, 2026 | FLD Fold Holdings, Inc. | 9,480 0.02% of outstanding | $4,285 | Aug 19, 2026 | $73k |
| Aug 18, 2026 | FLD Fold Holdings, Inc. | 9,619 0.02% of outstanding | $4,340 | Aug 18, 2026 | $81k |
| Aug 3, 2026 | FLD Fold Holdings, Inc. | 5,082 0.01% of outstanding | $2,387 | Aug 3, 2026 | $86k |
| Jul 2, 2026 | FLD Fold Holdings, Inc. | 4,868 0.01% of outstanding | $2,397 | Jul 2, 2026 | $91k |
| Jun 2, 2026 | FLD Fold Holdings, Inc. | 5,639 0.01% of outstanding | $5,104 | Jun 2, 2026 | $94k |
| May 28, 2026 | FLD Fold Holdings, Inc. | 8,113 0.02% of outstanding | $8,045 | May 28, 2026 | $86k |
| May 27, 2026 | FLD Fold Holdings, Inc. | 8,841 0.02% of outstanding | $8,712 | May 27, 2026 | $77k |
| May 26, 2026 | FLD Fold Holdings, Inc. | 9,221 0.02% of outstanding | $9,810 | May 26, 2026 | $67k |
| May 22, 2026 | FLD Fold Holdings, Inc. | 8,698 0.02% of outstanding | $9,968 | May 22, 2026 | $57k |
| May 21, 2026 | FLD Fold Holdings, Inc. | 7,713 0.02% of outstanding | $9,378 | May 21, 2026 | $48k |
| May 19, 2026 | FLD Fold Holdings, Inc. | 10,681 0.02% of outstanding | $13k | May 19, 2026 | $35k |
| May 18, 2026 | FLD Fold Holdings, Inc. | 9,681 0.02% of outstanding | $12k | May 18, 2026 | $23k |
| May 4, 2026 | FLD Fold Holdings, Inc. | 5,537 0.01% of outstanding | $7,874 | May 4, 2026 | $15k |
| Apr 2, 2026 | FLD Fold Holdings, Inc. | 5,710 0.01% of outstanding | $6,976 | Apr 2, 2026 | $7,821 |
| Mar 2, 2026 | FLD Fold Holdings, Inc. | 5,496 0.01% of outstanding | $7,821 | Mar 2, 2026 | none |
Transactions
The newest 50 of 72 rows this insider has filed.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Oct 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +1,075 | - | - | 5,440,003 | 9 d ago |
| Oct 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +11,548 | - | - | 5,451,551 | 9 d ago |
| Oct 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -453 | $0.53 | $240 | 5,451,098 | 9 d ago |
| Oct 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -4,851 | $0.53 | $2,571 | 5,446,247 | 9 d ago |
| Oct 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -1,075 | - | - | 0 | 9 d ago |
| Oct 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -11,548 | - | - | 23,097 | 9 d ago |
| Sep 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +1,075 | - | - | 5,433,160 | 41 d ago |
| Sep 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +11,549 | - | - | 5,444,709 | 41 d ago |
| Sep 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -5,288 | $0.46 | $2,417 | 5,439,421 | 41 d ago |
| Sep 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -493 | $0.46 | $225 | 5,438,928 | 41 d ago |
| Sep 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -1,075 | - | - | 1,075 | 41 d ago |
| Sep 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -11,549 | - | - | 34,645 | 41 d ago |
| Aug 24, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -8,905 | $0.48 | $4,257 | 5,441,512 | Aug 26, 2026 |
| Aug 25, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -9,427 | $0.50 | $4,676 | 5,432,085 | Aug 26, 2026 |
| Aug 20, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -8,911 | $0.48 | $4,242 | 5,460,462 | Aug 24, 2026 |
| Aug 21, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -10,045 | $0.49 | $4,902 | 5,450,417 | Aug 24, 2026 |
| Aug 18, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -9,619 | $0.45 | $4,338 | 5,478,853 | Aug 20, 2026 |
| Aug 19, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -9,480 | $0.45 | $4,285 | 5,469,373 | Aug 20, 2026 |
| Jul 31, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +1,074 | - | - | 5,482,006 | Aug 4, 2026 |
| Jul 31, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +11,548 | - | - | 5,493,554 | Aug 4, 2026 |
| Aug 3, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -4,649 | $0.47 | $2,185 | 5,488,905 | Aug 4, 2026 |
| Aug 3, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -433 | $0.47 | $204 | 5,488,472 | Aug 4, 2026 |
| Jul 31, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -1,074 | - | - | 2,150 | Aug 4, 2026 |
| Jul 31, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -11,548 | - | - | 46,194 | Aug 4, 2026 |
| Jul 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +1,075 | - | - | 5,474,252 | Jul 6, 2026 |
| Jul 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +11,548 | - | - | 5,485,800 | Jul 6, 2026 |
| Jul 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -4,453 | $0.49 | $2,191 | 5,481,347 | Jul 6, 2026 |
| Jul 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -415 | $0.49 | $204 | 5,480,932 | Jul 6, 2026 |
| Jul 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -1,075 | - | - | 3,224 | Jul 6, 2026 |
| Jul 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -11,548 | - | - | 57,742 | Jul 6, 2026 |
| Jun 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +1,075 | - | - | 5,467,268 | Jun 3, 2026 |
| Jun 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +11,548 | - | - | 5,478,816 | Jun 3, 2026 |
| Jun 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -5,158 | $0.91 | $4,668 | 5,473,658 | Jun 3, 2026 |
| Jun 2, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -481 | $0.91 | $435 | 5,473,177 | Jun 3, 2026 |
| Jun 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -1,075 | - | - | 4,299 | Jun 3, 2026 |
| Jun 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -11,548 | - | - | 69,290 | Jun 3, 2026 |
| May 28, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -8,113 | $0.99 | $8,048 | 5,466,193 | May 29, 2026 |
| May 26, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -9,221 | $1.06 | $9,811 | 5,483,147 | May 28, 2026 |
| May 27, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -8,841 | $0.99 | $8,708 | 5,474,306 | May 28, 2026 |
| May 21, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -7,713 | $1.22 | $9,379 | 5,501,066 | May 26, 2026 |
| May 22, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -8,698 | $1.15 | $9,968 | 5,492,368 | May 26, 2026 |
| May 18, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -9,681 | $1.24 | $12k | 5,519,460 | May 20, 2026 |
| May 19, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -10,681 | $1.22 | $13k | 5,508,779 | May 20, 2026 |
| May 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +1,074 | - | - | 5,523,129 | May 5, 2026 |
| May 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +11,549 | - | - | 5,534,678 | May 5, 2026 |
| May 4, 2026 | FLD Fold Holdings, Inc. | SOpen-market sale Common Stock | -5,537 | $1.42 | $7,874 | 5,529,141 | May 5, 2026 |
| May 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -1,074 | - | - | 5,374 | May 5, 2026 |
| May 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -11,549 | - | - | 80,838 | May 5, 2026 |
| Apr 10, 2026 | FLD Fold Holdings, Inc. | AGrant or award Common Stock | +798,117 | $0.00 | $0 | 5,522,055 | Apr 14, 2026 |
| Apr 1, 2026 | FLD Fold Holdings, Inc. | MOption exercise Common Stock | +1,075 | - | - | 4,718,100 | Apr 3, 2026 |
50 of 72 rows shown.
Questions about William Brian Poppic Reeves
Answered from the filings on this page, as of the latest one.
Is William Brian Poppic Reeves buying or selling?
In the last 12 months William Brian Poppic Reeves reported 0 open-market buys worth $0 and 15 open-market sells worth $136k on SEC Form 4; the latest was sold $2,811 of FLD on Oct 2, 2026. Grants, option exercises and tax withholding are not counted.
How did William Brian Poppic Reeves's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and William Brian Poppic Reeves has 0.
Where does William Brian Poppic Reeves file Form 4?
William Brian Poppic Reeves has filed Form 4 at FLD (Fold Holdings, Inc.) as Chief Executive Officer. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.