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Nasdaq · CIK 0000913341

CFFI C & F FINANCIAL CORP

Insider trading from SEC Form 4. Last filing 34 d ago. Close $101.39 on Oct 9, 2026, +59% from the 52-week low and -1% from the high.

C & F FINANCIAL CORP (CFFI) has 65 SEC Form 4 filings on file from 18 insiders, the latest filed on Sep 9, 2026. In the last 90 days insiders made 0 open-market buys worth $0 and 2 open-market sells worth $180k, net -$180k.

23 open-market trades have been scored at CFFI. The newest: S Dustin Crone (PRESIDENT & CEO C&F FINANCE) sold $85k of stock on Sep 4, 2026, filed Sep 9, 2026, scored 42 (moderate). The largest of the 23 shown: John A Seaman III (EVP, CHIEF CREDIT OFFICER) sold $185k on Nov 22, 2024, scored 52 (moderate). 2 insiders sold within 14 days of each other around Sep 4, 2026.

CFFI closed at $101.39 on Oct 9, 2026, 59% above its 52-week low and 1% below its 52-week high.

5 Form 144 notices of planned sales are on file, the latest filed Aug 19, 2025.

Last 90 days

Net insider value
-$180k
more sold than bought
Buys
0
$0 by 0 insiders
Sells
2
$180k by 2 insiders
Insiders on file
18
with a Form 4 at this company

Price and insider trades, last year

CFFIOct 9, 2026 · close 101.39

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

Open-market buys and sells at C & F FINANCIAL CORP, scored.

ScoreInsiderValueHoldingsPrice contextFiled
42ModerateS Dustin Crone
PRESIDENT & CEO C&F FINANCE
sell
$85k
900 shares
-10%-
38WeakLarry G Dillon
EXECUTIVE CHAIRMAN
sell
$95k
1,000 shares
-3%-
33WeakThomas F Cherry
PRESIDENT & CEO
sell
$13k
171 shares
-0%+34% from low-4% from high
42ModerateThomas F Cherry
PRESIDENT & CEO
sell
$92k
1,207 shares
-3%+29% from low-7% from high
45ModerateJason E Long
EVP, CHIEF FINANCIAL OFFICER
sell
$103k
1,360 shares
-12%+30% from low-7% from high
46ModerateThomas F Cherry
PRESIDENT & CEO
sell
$38k
500 shares
-1%+29% from low-8% from high
36WeakElizabeth R Kelley
director
sell
$75k
1,025 shares
-20%+30% from low-7% from high
25WeakThomas F Cherry
PRESIDENT & CEO
sell
$861
11 shares
-0%+39% from low-6% from high
34WeakThomas F Cherry
PRESIDENT & CEO
sell
$86k
1,205 shares
-3%+29% from low-17% from high
15WeakD Anthony Peay
director
sell
$9,104
136 shares
-7%+22% from low-21% from high
15WeakD Anthony Peay
director
sell
$6,887
103 shares
-5%+22% from low-21% from high
20WeakD Anthony Peay
director
sell
$17k
254 shares
-11%+21% from low-22% from high
26WeakD Anthony Peay
director
sell
$35k
507 shares
-18%+22% from low-21% from high
33WeakThomas F Cherry
PRESIDENT & CEO
sell
$23k
300 shares
-1%-
42ModerateMark A Fox
PRESIDENT & CEO C&F MORTGAGE
sell
$84k
1,032 shares
-9%-
47ModerateThomas F Cherry
PRESIDENT & CEO
sell
$57k
731 shares
-2%-
30WeakPaul C Robinson
director
sell
$7,730
100 shares
-1%-
50ModerateBryan Edwin McKernon
PRESIDENT & CEO C&F MORTGAGE
sell
$96k
1,262 shares
-9%-
50ModerateBryan Edwin McKernon
PRESIDENT & CEO C&F MORTGAGE
sell
$94k
1,238 shares
-8%-
55ModerateS Dustin Crone
PRESIDENT & CEO C&F FINANCE
sell
$102k
1,400 shares
-14%-
43ModerateJason E Long
EVP, CHIEF FINANCIAL OFFICER
sell
$47k
600 shares
-6%-
52ModerateJohn A Seaman III
EVP, CHIEF CREDIT OFFICER
sell
$185k
2,500 shares
-36%-
36WeakThomas F Cherry
PRESIDENT & CEO
sell
$140k
2,000 shares
-5%-

Planned sales

Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales

FiledSellerSharesValueSale datePast 3 months
Aug 19, 2025 THOMAS F CHERRY
Officer, Director
1,205
3.04% of outstanding
$81kAug 19, 2025none
May 14, 2025 D ANTHONY PEAY
Director
1,000
54.79% of outstanding
$69kMay 14, 2025none
Mar 5, 2025 THOMAS F CHERRY
Officer, Director
1,000
2.51% of outstanding
$75kMar 5, 2025$57k
Feb 20, 2025 Mark A Fox
Officer
1,000
8.45% of outstanding
$85kFeb 20, 2025none
Nov 27, 2024 Crone S Dustin
Officer
2,206
0.07% of outstanding
$174kNov 27, 2024none

Transactions

The newest 50 of 75 rows filed, every code.

DateInsiderTransactionSharesPriceValueHoldings afterFiled
Sep 4, 2026S Dustin Crone
PRESIDENT & CEO C&F FINANCE
SOpen-market sale
Common Stock
-900$94.41$85k8,37834 d ago
Sep 4, 2026Larry G Dillon
EXECUTIVE CHAIRMAN
SOpen-market sale
Common Stock
-1,000$95.07$95k33,05835 d ago
Jun 11, 2026Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-30$78.50$2,35539,510Jun 15, 2026
Jun 12, 2026Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-141$77.50$11k39,369Jun 15, 2026
Jun 8, 2026Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-200$75.00$15k40,169Jun 10, 2026
Jun 9, 2026Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-678$75.56$51k39,869Jun 10, 2026
Jun 10, 2026Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-329$78.50$26k39,540Jun 10, 2026
Jun 5, 2026Jason E Long
EVP, CHIEF FINANCIAL OFFICER
SOpen-market sale
Common Stock
-1,360$75.50$103k10,083Jun 9, 2026
May 27, 2026Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-500$75.00$38k40,369May 28, 2026
May 13, 2026Elizabeth R Kelley
director
SOpen-market sale
Common Stock
-1,025$73.00$75k4,022May 13, 2026
Apr 21, 2026Charles Elis Olsson
director
AGrant or award
Common Stock
+450$0.00$010,250Apr 22, 2026
Apr 21, 2026Audrey Dale Holmes
director
AGrant or award
Common Stock
+450$0.00$014,235Apr 22, 2026
Apr 21, 2026Elizabeth R Kelley
director
AGrant or award
Common Stock
+450$0.00$05,047Apr 22, 2026
Apr 21, 2026George R Sisson III
director
AGrant or award
Common Stock
+450$0.00$06,510Apr 22, 2026
Apr 21, 2026Jeffery O Smith
director
AGrant or award
Common Stock
+450$0.00$03,120Apr 22, 2026
Apr 21, 2026Julie R Agnew
director
AGrant or award
Common Stock
+450$0.00$05,047Apr 22, 2026
Apr 21, 2026David Hendrick Downs
director
AGrant or award
Common Stock
+450$0.00$01,300Apr 22, 2026
Apr 21, 2026J P Causey Jr
director
AGrant or award
Common Stock
+450$0.00$028,816Apr 22, 2026
Apr 21, 2026James T Napier
director
AGrant or award
Common Stock
+450$0.00$06,510Apr 22, 2026
Apr 21, 2026Paul C Robinson
director
AGrant or award
Common Stock
+450$0.00$019,692Apr 22, 2026
Apr 21, 2026D Anthony Peay
director
AGrant or award
Common Stock
+450$0.00$02,275Apr 22, 2026
Mar 1, 2026S Dustin Crone
PRESIDENT & CEO C&F FINANCE
FTax withholding
Common Stock
-536$72.82$39k9,278Mar 2, 2026
Mar 1, 2026Jason E Long
EVP, CHIEF FINANCIAL OFFICER
FTax withholding
Common Stock
-865$72.82$63k11,443Mar 2, 2026
Mar 1, 2026Mark A Fox
PRESIDENT & CEO C&F MORTGAGE
FTax withholding
Common Stock
-278$72.82$20k11,527Mar 2, 2026
Feb 26, 2026Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-11$78.25$86142,741Mar 2, 2026
Mar 1, 2026Thomas F Cherry
PRESIDENT & CEO
FTax withholding
Common Stock
-1,872$72.82$136k40,869Mar 2, 2026
Feb 24, 2026Mark A Fox
PRESIDENT & CEO C&F MORTGAGE
AGrant or award
Common Stock
+800$0.00$011,805Feb 25, 2026
Feb 24, 2026Larry G Dillon
EXECUTIVE CHAIRMAN
AGrant or award
Common Stock
+675$0.00$035,058Feb 25, 2026
Feb 24, 2026Thomas F Cherry
PRESIDENT & CEO
AGrant or award
Common Stock
+4,350$0.00$042,752Feb 25, 2026
Feb 24, 2026S Dustin Crone
PRESIDENT & CEO C&F FINANCE
AGrant or award
Common Stock
+1,000$0.00$09,814Feb 25, 2026
Feb 24, 2026John A Seaman III
EVP, CHIEF CREDIT OFFICER
AGrant or award
Common Stock
+800$0.00$05,282Feb 25, 2026
Feb 24, 2026Jason E Long
EVP, CHIEF FINANCIAL OFFICER
AGrant or award
Common Stock
+1,900$0.00$012,308Feb 25, 2026
Feb 18, 2026Larry G Dillon
EXECUTIVE CHAIRMAN
FTax withholding
Common Stock
-282$77.00$22k34,383Feb 20, 2026
Feb 18, 2026John A Seaman III
EVP, CHIEF CREDIT OFFICER
FTax withholding
Common Stock
-266$77.00$20k4,482Feb 20, 2026
Aug 22, 2025Thomas F Cherry
PRESIDENT & CEO
SOpen-market sale
Common Stock
-1,205$71.00$86k38,402Aug 25, 2025
May 29, 2025D Anthony Peay
director
SOpen-market sale
Common Stock
-136$66.94$9,1041,825May 30, 2025
May 20, 2025D Anthony Peay
director
SOpen-market sale
Common Stock
-103$66.86$6,8871,961May 22, 2025
May 19, 2025D Anthony Peay
director
SOpen-market sale
Common Stock
-254$68.04$17k2,064May 21, 2025
May 14, 2025D Anthony Peay
director
SOpen-market sale
Common Stock
-476$68.41$33k2,349May 16, 2025
May 15, 2025D Anthony Peay
director
SOpen-market sale
Common Stock
-31$67.96$2,1072,318May 16, 2025
Apr 15, 2025Julie R Agnew
director
AGrant or award
Common Stock
+425$0.00$04,597Apr 16, 2025
Apr 15, 2025Charles Elis Olsson
director
AGrant or award
Common Stock
+425$0.00$09,800Apr 16, 2025
Apr 15, 2025Paul C Robinson
director
AGrant or award
Common Stock
+425$0.00$019,033Apr 16, 2025
Apr 15, 2025J P Causey Jr
director
AGrant or award
Common Stock
+425$0.00$028,366Apr 16, 2025
Apr 15, 2025Audrey Dale Holmes
director
AGrant or award
Common Stock
+425$0.00$013,785Apr 16, 2025
Apr 15, 2025Elizabeth R Kelley
director
AGrant or award
Common Stock
+425$0.00$04,597Apr 16, 2025
Apr 15, 2025James T Napier
director
AGrant or award
Common Stock
+425$0.00$06,060Apr 16, 2025
Apr 15, 2025D Anthony Peay
director
AGrant or award
Common Stock
+425$0.00$02,825Apr 16, 2025
Apr 15, 2025George R Sisson III
director
AGrant or award
Common Stock
+425$0.00$06,060Apr 16, 2025
Apr 15, 2025Jeffery O Smith
director
AGrant or award
Common Stock
+425$0.00$02,670Apr 16, 2025
50 of 75 rows shown.

Insiders

Everyone who has filed a Form 4 here.

Questions about CFFI

Answered from the filings on this page, as of the latest one.

Are insiders buying CFFI?

As of Sep 9, 2026, SEC Form 4 filings show 0 open-market buys worth $0 by 0 insiders and 2 open-market sells worth $180k by 2 insiders at C & F FINANCIAL CORP in the last 90 days, net -$180k. Only purchases (code P) and sales (code S) count; grants, option exercises and tax withholding do not.

Who was the last insider to trade CFFI on the open market?

S Dustin Crone (PRESIDENT & CEO C&F FINANCE) sold $85k of CFFI on Sep 4, 2026 and filed the Form 4 on Sep 9, 2026. InsiderTell scored 42 (moderate), with 2 insiders on the same side within 14 days.

How many insiders file Form 4 at C & F FINANCIAL CORP?

18 people have filed a Form 4 at C & F FINANCIAL CORP, among them Julie R Agnew (director), J P Causey Jr (director), Thomas F Cherry (PRESIDENT & CEO). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

CFFI insider trading: C & F FINANCIAL CORP | InsiderTell