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sellWeak

D Anthony Peay sold $17k of CFFI

director at C & F FINANCIAL CORP. 254 shares at an average of $68.04, traded May 19, 2025, filed May 21, 2025.

Warning score
20
Value
$17k
254 shares
Holdings after
2,064
-11% from before
From 52-week low
+21%
low $53.65, close $65.10
From 52-week high
-22%
high $82.93, as of May 19, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $17k at market
    0
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -10.3%, 3m +3.4%, 6m +4.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CFFIOct 9, 2026 · close 101.39
Since filing May 21, 2025: +58.9%SPY +35.7% · excess +23.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-25-013957, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
May 19, 2025SOpen-market sale
Common Stock
-254$68.04$17k2,064May 21, 2025

Related signals

Other insiders at C & F FINANCIAL CORP and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
42Moderate
CFFIsell 2
C & F FINANCIAL CORP
S Dustin Crone
PRESIDENT & CEO C&F FINANCE
$85k
900 shares
-10%
38Weak
CFFIsell 2
C & F FINANCIAL CORP
Larry G Dillon
EXECUTIVE CHAIRMAN
$95k
1,000 shares
-3%
29Weak
CFFIsell
C & F FINANCIAL CORP
Larry G Dillon
EXECUTIVE CHAIRMAN
$86k
1,000 shares
-3%
46Moderate
CFFIsell 3
C & F FINANCIAL CORP
Thomas F Cherry
PRESIDENT & CEO
$44k
500 shares
-1%
41Moderate
CFFIsell 3
C & F FINANCIAL CORP
D Anthony Peay
director
$37k
425 shares
-19%
42Moderate
CFFIsell 3
C & F FINANCIAL CORP
John A Seaman III
EVP, CHIEF CREDIT OFFICER
$55k
650 shares
-12%
33Weak
CFFIsell 2
C & F FINANCIAL CORP
Thomas F Cherry
PRESIDENT & CEO
$13k
171 shares
-0%
42Moderate
CFFIsell 2
C & F FINANCIAL CORP
Thomas F Cherry
PRESIDENT & CEO
$92k
1,207 shares
-3%
45Moderate
CFFIsell 2
C & F FINANCIAL CORP
Jason E Long
EVP, CHIEF FINANCIAL OFFICER
$103k
1,360 shares
-12%
46Moderate
CFFIsell 3
C & F FINANCIAL CORP
Thomas F Cherry
PRESIDENT & CEO
$38k
500 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

D Anthony Peay sold $17k of CFFI | InsiderTell