Nasdaq · CIK 0000948320
LFMD LifeMD, Inc.
Insider trading from SEC Form 4. Last filing Dec 11, 2025. Close $2.63 on Oct 9, 2026, 0% from the 52-week low and -60% from the high.
LifeMD, Inc. (LFMD) has 41 SEC Form 4 filings on file from 14 insiders, the latest filed on Dec 11, 2025. No insider bought or sold on the open market in the last 90 days; rows filed in that time are grants, exercises, tax withholding and other transactions that carry no view on the price.
12 open-market trades have been scored at LFMD. The newest: Jessica Friedeman (Chief Marketing Officer) sold $54k of stock on Dec 9, 2025, filed Dec 11, 2025, scored 22 (weak). The largest of the 12 shown: Marc David Benathen (Chief Financial Officer) sold $1.7M on Jun 16, 2025, scored 52 (moderate), under a 10b5-1 plan. 4 insiders sold within 14 days of each other around Jun 16, 2025.
LFMD closed at $2.63 on Oct 9, 2026, 0% above its 52-week low and 60% below its 52-week high.
6 Form 144 notices of planned sales are on file, the latest filed Nov 24, 2025.
Last 90 days
Price and insider trades, last year
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
Open-market buys and sells at LifeMD, Inc., scored.
| Score | Insider | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 22Weak | Jessica Friedeman Chief Marketing Officer sell | $54k 15,000 shares | -7% | +4% from low-76% from high | |
| 37Weak | Nicholas P Alvarez Chief Acquisition Officer sell | $444k 75,000 shares | -11% | +46% from low-60% from high | |
| 18Weak | Justin Schreiber Chairman and CEO sell | $250k 25,000 shares | -1% | +222% from low-13% from high | |
| 20Weak | Justin Schreiber Chairman and CEO sell | $334k 25,000 shares | -1% | +222% from low-13% from high | |
| 52Moderate | Marc David Benathen Chief Financial Officer sell | $1.7M 125,000 shares | -27% | +230% from low0% from high | |
| 55Moderate | Stefan Galluppi Chief Innovation Officer sell | $1.1M 85,000 shares | -51% | +205% from low-3% from high | |
| 52Moderate | Eric Harold Yecies Chief Legal Officer & GC sell | $184k 15,000 shares | -48% | +205% from low-3% from high | |
| 34Weak | Justin Schreiber Chairman and CEO sell | $312k 25,000 shares | -1% | +215% from low0% from high | |
| 17Weak | Justin Schreiber Chairman and CEO sell | $188k 25,000 shares | -1% | +82% from low-14% from high | |
| 21Weak | Justin Schreiber Chairman and CEO sell | $389k 50,000 shares | -2% | +111% from low0% from high | |
| 31Weak | Jessica Friedeman Chief Marketing Officer sell | $170k 30,000 shares | -15% | - | |
| 16Weak | Justin Schreiber Chief Executive Officer sell | $163k 25,000 shares | -1% | - |
Planned sales
Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales
| Filed | Seller | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Nov 24, 2025 | FRIEDEMAN JESSICA Officer | 20,000 0.04% of outstanding | $81k | Nov 24, 2025 | none |
| Sep 10, 2025 | Alvarez Nicholas P Officer | 75,000 0.16% of outstanding | $459k | Sep 10, 2025 | none |
| Aug 1, 2025 | Justin Schreiber Chairman and CEO | 175,000 0.39% of outstanding | $1.8M | Aug 1, 2025 | $669k |
| Jun 13, 2025 | Stefan Galluppi Affiliate | 85,000 0.19% of outstanding | $1.1M | Jun 13, 2025 | none |
| Apr 29, 2025 | Justin Schreiber Chairman and CEO | 125,000 0.28% of outstanding | $1.0M | Apr 29, 2025 | $378k |
| Dec 2, 2024 | Justin Schreiber CEO | 100,000 0.23% of outstanding | $660k | Dec 2, 2024 | none |
Transactions
The newest 50 of 55 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Dec 9, 2025 | Jessica Friedeman Chief Marketing Officer | SOpen-market sale Common Stock | -15,000 | $3.61 | $54k | 205,000 | Dec 11, 2025 |
| Oct 6, 2025 | Joan Larovere director | AGrant or award Common Stock | +22,365 | $0.00 | $0 | 107,050 | Oct 8, 2025 |
| Oct 6, 2025 | John R Strawn Jr director | AGrant or award Common Stock | +22,365 | $0.00 | $0 | 413,001 | Oct 8, 2025 |
| Oct 2, 2025 | Calum Archibald Macrae director | AGrant or award Common Stock | +22,365 | $0.00 | $0 | 38,865 | Oct 6, 2025 |
| Oct 2, 2025 | Joseph DiTrolio director | AGrant or award Common Stock | +22,365 | $0.00 | $0 | 273,413 | Oct 6, 2025 |
| Oct 2, 2025 | Roberto Simon director | AGrant or award Common Stock | +22,365 | $0.00 | $0 | 183,175 | Oct 6, 2025 |
| Sep 10, 2025 | Nicholas P Alvarez Chief Acquisition Officer | SOpen-market sale Common Shares | -75,000 | $5.92 | $444k | 605,000 | Sep 12, 2025 |
| Aug 22, 2025 | Nicholas P Alvarez Chief Acquisition Officer | AGrant or award Common Shares | +100,000 | $0.00 | $0 | 680,000 | Aug 26, 2025 |
| Aug 22, 2025 | Marc David Benathen Chief Financial Officer | AGrant or award Common Stock | +87,000 | $0.00 | $0 | 426,554 | Aug 26, 2025 |
| Aug 22, 2025 | Shayna Webb Dray Chief Operating Officer | AGrant or award Common Stock | +30,000 | $0.00 | $0 | 295,000 | Aug 26, 2025 |
| Aug 22, 2025 | Jessica Friedeman Chief Marketing Officer | AGrant or award Common Stock | +50,000 | $0.00 | $0 | 220,000 | Aug 26, 2025 |
| Aug 22, 2025 | Maria E. Stan Chief Accounting Officer | AGrant or award Common Stock | +20,000 | $0.00 | $0 | 227,500 | Aug 26, 2025 |
| Aug 22, 2025 | Dennis Wijnker Chief Technology Officer | AGrant or award Common Stock | +25,000 | $0.00 | $0 | 175,000 | Aug 26, 2025 |
| Aug 22, 2025 | Stefan Galluppi Chief Innovation Officer | AGrant or award Common Stock | +30,000 | $0.00 | $0 | 110,449 | Aug 26, 2025 |
| Aug 22, 2025 | Eric Harold Yecies Chief Legal Officer & GC | AGrant or award Common Stock | +50,000 | $0.00 | $0 | 388,900 | Aug 26, 2025 |
| Jul 1, 2025 | Justin Schreiber Chairman and CEO | SOpen-market sale Common Stockindirect: by Schreiber Holdings LLC10b5-1 | -25,000 | $9.99 | $250k | 2,475,721 | Aug 5, 2025 |
| Jul 27, 2025 | Shayna Webb Dray Chief Operating Officer | AGrant or award Common Stock | +50,000 | $0.00 | $0 | 265,000 | Jul 31, 2025 |
| Jul 1, 2025 | Justin Schreiber Chairman and CEO | SOpen-market sale Common Stockindirect: by Schreiber Holdings LLC10b5-1 | -25,000 | $13.38 | $334k | 2,500,721 | Jul 3, 2025 |
| Jun 16, 2025 | Marc David Benathen Chief Financial Officer | SOpen-market sale Common Stock10b5-1 | -75,000 | $13.09 | $982k | 389,554 | Jun 18, 2025 |
| Jun 17, 2025 | Marc David Benathen Chief Financial Officer | SOpen-market sale Common Stock10b5-1 | -50,000 | $14.01 | $700k | 339,554 | Jun 18, 2025 |
| Jun 13, 2025 | Stefan Galluppi Chief Innovation Officer | SOpen-market sale Common Stock10b5-1 | -85,000 | $12.38 | $1.1M | 80,449 | Jun 17, 2025 |
| Jun 13, 2025 | Eric Harold Yecies Chief Legal Officer & GC | SOpen-market sale Common Stockindirect: by Spouse | -15,000 | $12.25 | $184k | 16,100 | Jun 17, 2025 |
| Jun 2, 2025 | Justin Schreiber Chairman and CEO | SOpen-market sale Common Stockindirect: by Schreiber Holdings LLC10b5-1 | -25,000 | $12.47 | $312k | 2,525,721 | Jun 4, 2025 |
| May 1, 2025 | Justin Schreiber Chairman and CEO | SOpen-market sale Common Stockindirect: by Schreiber Holdings LLC10b5-1 | -21,995 | $7.53 | $166k | 2,553,726 | May 5, 2025 |
| May 2, 2025 | Justin Schreiber Chairman and CEO | SOpen-market sale Common Stockindirect: by Schreiber Holdings LLC10b5-1 | -3,005 | $7.50 | $23k | 2,550,721 | May 5, 2025 |
| Apr 29, 2025 | Justin Schreiber Chairman and CEO | SOpen-market sale Common Stockindirect: by Schreiber Holdings LLC10b5-1 | -50,000 | $7.78 | $389k | 2,575,721 | May 1, 2025 |
| Jul 15, 2021 | Maria E. Stan Chief Accounting Officer | AGrant or award Common Stock | +9,375 | $0.00 | $0 | 77,500 | Apr 3, 2025 |
| Feb 4, 2022 | Maria E. Stan Chief Accounting Officer | AGrant or award Common Stock | +10,000 | $0.00 | $0 | 87,500 | Apr 3, 2025 |
| Nov 7, 2023 | Maria E. Stan Chief Accounting Officer | AGrant or award Common Stock | +40,000 | $0.00 | $0 | 127,500 | Apr 3, 2025 |
| Nov 7, 2023 | Maria E. Stan Chief Accounting Officer | AGrant or award Common Stock | +40,000 | $0.00 | $0 | 167,500 | Apr 3, 2025 |
| Mar 31, 2025 | Maria E. Stan Chief Accounting Officer | AGrant or award Common Stock | +20,000 | $0.00 | $0 | 187,500 | Apr 3, 2025 |
| Mar 31, 2025 | Maria E. Stan Chief Accounting Officer | AGrant or award Common Stock | +20,000 | $0.00 | $0 | 207,500 | Apr 3, 2025 |
| Mar 31, 2025 | Dennis Wijnker Chief Technology Officer | AGrant or award Common Stock | +25,000 | $0.00 | $0 | 150,000 | Apr 2, 2025 |
| Mar 31, 2025 | Nicholas P Alvarez Chief Acquisition Officer | AGrant or award Common Shares | +75,000 | $0.00 | $0 | 580,000 | Apr 2, 2025 |
| Mar 31, 2025 | Marc David Benathen Chief Financial Officer | AGrant or award Common Stock | +75,000 | $0.00 | $0 | 464,554 | Apr 2, 2025 |
| Mar 31, 2025 | Stefan Galluppi Chief Innovation Officer | AGrant or award Common Stock | +30,000 | $0.00 | $0 | 165,449 | Apr 2, 2025 |
| Mar 31, 2025 | Eric Harold Yecies Chief Legal Officer & GC | AGrant or award Common Stock | +18,750 | $0.00 | $0 | 340,000 | Apr 2, 2025 |
| Mar 31, 2025 | Eric Harold Yecies Chief Legal Officer & GC | AGrant or award Common Stock | +30,000 | $0.00 | $0 | 370,000 | Apr 2, 2025 |
| Mar 14, 2025 | Jessica Friedeman Chief Marketing Officer | SOpen-market sale Common Stock | -30,000 | $5.66 | $170k | 170,000 | Mar 17, 2025 |
| Mar 7, 2025 | Marc David Benathen Chief Financial Officer | AGrant or award Common Stock | +87,000 | $0.00 | $0 | 389,554 | Mar 11, 2025 |
| Mar 7, 2025 | Jessica Friedeman Chief Marketing Officer | AGrant or award Common Stock | +50,000 | $0.00 | $0 | 200,000 | Mar 11, 2025 |
| Mar 7, 2025 | Stefan Galluppi Chief Innovation Officer | AGrant or award Common Stock | +30,000 | $0.00 | $0 | 135,449 | Mar 11, 2025 |
| Mar 7, 2024 | Nicholas P Alvarez Chief Acquisition Officer | AGrant or award Common Shares | +100,000 | $0.00 | $0 | 505,000 | Mar 11, 2025 |
| Mar 6, 2025 | Stefan Galluppi Chief Innovation Officer | AGrant or award Common Shares | +60,000 | $0.00 | $0 | 105,449 | Mar 10, 2025 |
| Dec 20, 2024 | Joan Larovere director | AGrant or award Common Stock | +9,685 | - | - | 84,685 | Dec 26, 2024 |
| Dec 6, 2024 | Joseph DiTrolio director | AGrant or award Common Stock | +24,648 | $0.00 | $0 | 243,048 | Dec 10, 2024 |
| Dec 6, 2024 | Joseph DiTrolio director | AGrant or award Common Stock | +8,000 | $0.00 | $0 | 251,048 | Dec 10, 2024 |
| Dec 2, 2024 | John R Strawn Jr director | AGrant or award Common Stock | +30,000 | $0.00 | $0 | 363,347 | Dec 5, 2024 |
| Dec 2, 2024 | Roberto Simon director | AGrant or award Common Stock | +30,000 | $0.00 | $0 | 130,000 | Dec 5, 2024 |
| Dec 2, 2024 | John R Strawn Jr director | AGrant or award Common Stock | +2,641 | $0.00 | $0 | 365,988 | Dec 5, 2024 |
Insiders
Everyone who has filed a Form 4 here.
- Nicholas P AlvarezChief Acquisition Officer
- Marc David BenathenChief Financial Officer
- Joseph DiTroliodirector
- Shayna Webb DrayChief Operating Officer
- Jessica FriedemanChief Marketing Officer
- Stefan GalluppiChief Innovation Officer
- Joan Laroveredirector
- Calum Archibald Macraedirector
- Maria E. StanChief Accounting Officer
- Justin SchreiberChairman and CEO
- Roberto Simondirector
- John R Strawn Jrdirector
- Dennis WijnkerChief Technology Officer
- Eric Harold YeciesChief Legal Officer & GC
Questions about LFMD
Answered from the filings on this page, as of the latest one.
Are insiders buying LFMD?
No. In the last 90 days no insider at LifeMD, Inc. bought or sold shares on the open market according to SEC Form 4 filings. The rows on file from that period are grants, exercises, tax withholding or other transactions, which carry no view on the price.
Who was the last insider to trade LFMD on the open market?
Jessica Friedeman (Chief Marketing Officer) sold $54k of LFMD on Dec 9, 2025 and filed the Form 4 on Dec 11, 2025. InsiderTell scored 22 (weak).
How many insiders file Form 4 at LifeMD, Inc.?
14 people have filed a Form 4 at LifeMD, Inc., among them Nicholas P Alvarez (Chief Acquisition Officer), Marc David Benathen (Chief Financial Officer), Joseph DiTrolio (director). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.