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sellWeak10b5-1 plan

Justin Schreiber sold $163k of LFMD

Chief Executive Officer at LifeMD, Inc.. 25,000 shares at an average of $6.52, traded Dec 2, 2024, filed Dec 4, 2024.

Warning score
16
Value
$163k
25,000 shares
Holdings after
2,728,715
-1% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $163k at market
    +11
  • Share of holdings sold
    Sold 0.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -4.8%, 3m -17.4%, 6m +103.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LFMDOct 12, 2026 · close 2.55
Since filing Dec 4, 2024: -57.8%SPY +31.0% · excess -88.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000912282-24-000853, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 2, 2024SOpen-market sale
Common Stockindirect: by Schreiber Holdings LLC10b5-1
-25,000$6.52$163k2,728,715Dec 4, 2024
Dec 2, 2024JOther
Common Stock10b5-1
+0$0.00$0200,000Dec 4, 2024

Related signals

Other insiders at LifeMD, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
22Weak
LFMDsell
LifeMD, Inc.
Jessica Friedeman
Chief Marketing Officer
$54k
15,000 shares
-7%
37Weak
LFMDsell
LifeMD, Inc.
Nicholas P Alvarez
Chief Acquisition Officer
$444k
75,000 shares
-11%
18Weak
LFMDsell10b5-1
LifeMD, Inc.
Justin Schreiber
Chairman and CEO
$250k
25,000 shares
-1%
20Weak
LFMDsell10b5-1
LifeMD, Inc.
Justin Schreiber
Chairman and CEO
$334k
25,000 shares
-1%
52Moderate
LFMDsell 410b5-1
LifeMD, Inc.
Marc David Benathen
Chief Financial Officer
$1.7M
125,000 shares
-27%
55Moderate
LFMDsell 410b5-1
LifeMD, Inc.
Stefan Galluppi
Chief Innovation Officer
$1.1M
85,000 shares
-51%
52Moderate
LFMDsell 4
LifeMD, Inc.
Eric Harold Yecies
Chief Legal Officer & GC
$184k
15,000 shares
-48%
34Weak
LFMDsell 410b5-1
LifeMD, Inc.
Justin Schreiber
Chairman and CEO
$312k
25,000 shares
-1%
17Weak
LFMDsell10b5-1
LifeMD, Inc.
Justin Schreiber
Chairman and CEO
$188k
25,000 shares
-1%
21Weak
LFMDsell10b5-1
LifeMD, Inc.
Justin Schreiber
Chairman and CEO
$389k
50,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Justin Schreiber sold $163k of LFMD | InsiderTell