Nasdaq · CIK 0001012019
RUSHA RUSH ENTERPRISES INC \TX\
Insider trading from SEC Form 4. Last filing Aug 14, 2026. Close $44.37 on Oct 12, 2026, +44% from the 52-week low and -19% from the high.
In brief
RUSH ENTERPRISES INC \TX\ (RUSHA) has 44 SEC Form 4 filings on file from 13 insiders, the latest filed on Aug 14, 2026. In the last 90 days insiders made 0 open-market buys worth $0 and 4 open-market sells worth $9.1M, net -$9.1M.
18 open-market trades have been scored at RUSHA. The newest: Michael McRoberts (director) sold $529k of stock on Aug 3, 2026, filed Aug 5, 2026, scored 43 (moderate). The largest of the 18 shown: William M Rusty Rush (CEO, President and COB) sold $7.5M on Nov 6, 2024, scored 63 (notable). 4 insiders sold within 14 days of each other around Aug 3, 2026.
25 Form 144 notices of planned sales are on file, the latest filed Aug 3, 2026.
Last 90 days
Net insider value
-$9.1M
more sold than bought
Buys
0
$0 by 0 insiders
Sells
4
$9.1M by 4 insiders
Insiders on file
13
with a Form 4 at this company
Price and insider trades, last year
RUSHAOct 12, 2026 · close 44.37
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
Open-market buys and sells at RUSH ENTERPRISES INC \TX\, scored.
| Score | Insider | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 43Moderate | Michael McRoberts director, other sell | $529k 6,500 shares | -29% | +75% from low-1% from high | |
| 40Moderate | Michael L Goldstone SVP, GC and Corp. Sec. sell | $365k 4,500 shares | -30% | +73% from low-2% from high | |
| 57Moderate | Steven L Keller CFO & Treasurer sell | $1.8M 22,500 shares | -26% | +73% from low-2% from high | |
| 60Notable | William M Rusty Rush CEO, President and COB sell | $6.4M 78,750 shares | -43% | +72% from low-2% from high | |
| 29Weak | Michael McRoberts director, other sell | $578k 8,000 shares | -33% | +60% from low-3% from high | |
| 40Moderate | Raymond Joseph Chess director sell | $651k 10,000 shares | -20% | +39% from low-14% from high | |
| 39Weak | Michael L Goldstone SVP, GC and Corp. Sec. sell | $323k 4,500 shares | -26% | +59% from low0% from high | |
| 44Moderate | Michael McRoberts director, other sell | $566k 8,000 shares | -33% | +59% from low0% from high | |
| 57Moderate | Jody Pollard Senior Vice President sell | $809k 11,250 shares | -77% | +59% from low0% from high | |
| 31Weak | Michael L Goldstone SVP, GC and Corp. Sec. sell | $258k 4,500 shares | -26% | +25% from low-8% from high | |
| 49Moderate | Jason Wilder Chief Operating Officer sell | $277k 4,980 shares | -6% | +22% from low-10% from high | |
| 33Weak | Michael McRoberts director, other sell | $328k 6,000 shares | -28% | +16% from low-14% from high | |
| 31Weak | Michael L Goldstone SVP, GC and Corp. Sec. sell | $234k 4,500 shares | -26% | +11% from low-18% from high | |
| 36Weak | Jason Wilder Chief Operating Officer sell | $69k 1,231 shares | -1% | +11% from low-18% from high | |
| 50Moderate | Steven L Keller CFO & Treasurer sell | $2.8M 43,875 shares | -45% | - | |
| 63Notable | William M Rusty Rush CEO, President and COB sell | $7.5M 117,500 shares | -55% | - | |
| 43Moderate | Steven L Keller CFO & Treasurer sell | $856k 14,625 shares | -15% | - | |
| 37Weak | Steven L Keller CFO & Treasurer sell | $1.1M 27,000 shares | -25% | +24% from low-6% from high |
Planned sales
Form 144 notices filed before a sale of restricted or control stock, newest first. The sale itself usually reaches a Form 4 within days. All planned sales
| Filed | Seller | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Aug 3, 2026 | Goldstone Michael L Officer | 2,100 0.00% of outstanding | $171k | Aug 3, 2026 | $195k |
| Aug 3, 2026 | McRoberts Michael Officer | 6,500 0.01% of outstanding | $529k | Aug 3, 2026 | none |
| Aug 3, 2026 | RUSH WILLIAM M RUSTY Officer | 71,574 0.12% of outstanding | $5.8M | Aug 3, 2026 | $580k |
| Jul 31, 2026 | Keller Steven L Officer | 20,678 0.03% of outstanding | $1.7M | Jul 31, 2026 | $148k |
| Jul 31, 2026 | RUSH WILLIAM M RUSTY Officer | 7,176 0.01% of outstanding | $580k | Jul 31, 2026 | none |
| Jul 30, 2026 | Goldstone Michael L Officer | 2,400 0.00% of outstanding | $195k | Jul 30, 2026 | none |
| Jul 30, 2026 | Keller Steven L Officer | 1,822 0.00% of outstanding | $148k | Jul 30, 2026 | none |
| Jun 10, 2026 | Wilder Jason Officer | 10,000 0.06% of outstanding | $700k | Jun 10, 2026 | $3.1M |
| Apr 30, 2026 | McRoberts Michael Officer | 8,000 0.01% of outstanding | $578k | Apr 30, 2026 | $566k |
| Apr 30, 2026 | Wilder Jason Officer | 30,000 0.05% of outstanding | $2.2M | Apr 30, 2026 | none |
| Mar 10, 2026 | Chess Raymond Joseph Director | 10,000 0.02% of outstanding | $652k | Mar 10, 2026 | none |
| Feb 19, 2026 | Goldstone Michael L Officer | 4,500 0.01% of outstanding | $323k | Feb 19, 2026 | none |
| Feb 19, 2026 | McRoberts Michael Officer | 8,000 0.01% of outstanding | $566k | Feb 19, 2026 | none |
| Feb 19, 2026 | Pollard Jody Officer | 11,250 0.02% of outstanding | $809k | Feb 19, 2026 | none |
| Aug 22, 2025 | Goldstone Michael L Officer | 4,500 0.01% of outstanding | $258k | Aug 22, 2025 | none |
| Aug 12, 2025 | Wilder Jason Officer | 4,980 0.03% of outstanding | $277k | Aug 12, 2025 | $69k |
| Aug 4, 2025 | McRoberts Michael Director | 6,000 0.01% of outstanding | $328k | Aug 4, 2025 | none |
| May 19, 2025 | Wilder Jason Officer | 748 0.00% of outstanding | $42k | May 19, 2025 | $27k |
| May 16, 2025 | Goldstone Michael L Officer | 4,500 0.01% of outstanding | $234k | May 16, 2025 | none |
| May 16, 2025 | Wilder Jason Officer | 483 0.00% of outstanding | $27k | May 16, 2025 | none |
| Feb 25, 2025 | Pollard Jody Officer | 11,250 0.02% of outstanding | $635k | Feb 25, 2025 | none |
| Feb 20, 2025 | McRoberts Michael Director | 4,000 0.01% of outstanding | $234k | Feb 20, 2025 | none |
| Nov 6, 2024 | Keller Steven L Officer | 43,875 0.07% of outstanding | $2.8M | Nov 6, 2024 | $856k |
| Nov 6, 2024 | RUSH WILLIAM M RUSTY Officer, Director | 117,500 0.19% of outstanding | $7.5M | Nov 6, 2024 | $2.2M |
| Nov 4, 2024 | Keller Steven L Officer | 14,625 0.02% of outstanding | $856k | Nov 4, 2024 | none |
Transactions
The newest 50 of 121 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Aug 12, 2026 | Elaine Mendoza director | GGift Class A Common Stock | -750 | $0.00 | $0 | 18,931 | Aug 14, 2026 |
| Aug 3, 2026 | Michael McRoberts director, other | MOption exercise Class A Common Stock | +6,500 | $15.06 | $98k | 22,729 | Aug 5, 2026 |
| Aug 3, 2026 | Michael McRoberts director, other | SOpen-market sale Class A Common Stock | -6,500 | $81.44 | $529k | 16,229 | Aug 5, 2026 |
| Aug 3, 2026 | Michael McRoberts director, other | MOption exercise Option (right to buy)derivative | -6,500 | $0.00 | $0 | 0 | Aug 5, 2026 |
| Jul 30, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | MOption exercise Class A Common Stock | +2,400 | $15.06 | $36k | 14,990 | Aug 3, 2026 |
| Jul 30, 2026 | Steven L Keller CFO & Treasurer | MOption exercise Class A Common Stock | +1,822 | $15.06 | $27k | 86,196 | Aug 3, 2026 |
| Jul 31, 2026 | William M Rusty Rush CEO, President and COB | MOption exercise Class A Common Stock | +7,176 | $15.06 | $108k | 181,331 | Aug 3, 2026 |
| Jul 30, 2026 | Steven L Keller CFO & Treasurer | SOpen-market sale Class A Common Stock | -1,822 | $81.12 | $148k | 84,374 | Aug 3, 2026 |
| Jul 30, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | SOpen-market sale Class A Common Stock | -2,400 | $81.05 | $195k | 12,590 | Aug 3, 2026 |
| Jul 31, 2026 | William M Rusty Rush CEO, President and COB | SOpen-market sale Class A Common Stock | -7,176 | $80.76 | $580k | 174,155 | Aug 3, 2026 |
| Aug 3, 2026 | William M Rusty Rush CEO, President and COB | MOption exercise Class A Common Stock | +71,574 | $15.06 | $1.1M | 245,729 | Aug 3, 2026 |
| Aug 3, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | MOption exercise Class A Common Stock | +2,100 | $15.06 | $32k | 14,690 | Aug 3, 2026 |
| Jul 31, 2026 | Steven L Keller CFO & Treasurer | MOption exercise Class A Common Stock | +20,678 | $15.06 | $311k | 105,052 | Aug 3, 2026 |
| Aug 3, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | SOpen-market sale Class A Common Stock | -2,100 | $81.30 | $171k | 12,590 | Aug 3, 2026 |
| Aug 3, 2026 | William M Rusty Rush CEO, President and COB | SOpen-market sale Class A Common Stock | -71,574 | $81.05 | $5.8M | 174,155 | Aug 3, 2026 |
| Jul 31, 2026 | Steven L Keller CFO & Treasurer | SOpen-market sale Class A Common Stock | -20,678 | $80.73 | $1.7M | 84,374 | Aug 3, 2026 |
| Jul 30, 2026 | Steven L Keller CFO & Treasurer | MOption exercise Option (right to buy)derivative | -1,822 | $0.00 | $0 | 20,678 | Aug 3, 2026 |
| Jul 31, 2026 | William M Rusty Rush CEO, President and COB | MOption exercise Option (right to buy)derivative | -7,176 | $0.00 | $0 | 71,574 | Aug 3, 2026 |
| Jul 30, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | MOption exercise Option (right to buy)derivative | -2,400 | $0.00 | $0 | 2,100 | Aug 3, 2026 |
| Aug 3, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | MOption exercise Option (right to buy)derivative | -2,100 | $0.00 | $0 | 0 | Aug 3, 2026 |
| Aug 3, 2026 | William M Rusty Rush CEO, President and COB | MOption exercise Option (right to buy)derivative | -71,574 | $0.00 | $0 | 0 | Aug 3, 2026 |
| Jul 31, 2026 | Steven L Keller CFO & Treasurer | MOption exercise Option (right to buy)derivative | -20,678 | $0.00 | $0 | 0 | Aug 3, 2026 |
| May 19, 2026 | Troy A Clarke director | AGrant or award Class A Common Stock | +2,113 | $0.00 | $0 | 18,430 | May 21, 2026 |
| May 19, 2026 | William H Cary director | AGrant or award Class A Common Stock | +1,268 | $0.00 | $0 | 32,765 | May 21, 2026 |
| May 19, 2026 | Raymond Joseph Chess director | AGrant or award Class A Common Stock | +1,585 | $0.00 | $0 | 42,756 | May 21, 2026 |
| May 19, 2026 | Thomas A Akin director | AGrant or award Class A Common Stock | +2,113 | $0.00 | $0 | 324,180 | May 21, 2026 |
| May 19, 2026 | Amy Boerger director | AGrant or award Class A Common Stock | +1,268 | $0.00 | $0 | 6,997 | May 21, 2026 |
| May 19, 2026 | Kennon Guglielmo director | AGrant or award Class A Common Stock | +2,113 | $0.00 | $0 | 74,186 | May 21, 2026 |
| May 19, 2026 | Elaine Mendoza director | AGrant or award Class A Common Stock | +1,268 | $0.00 | $0 | 19,681 | May 21, 2026 |
| Apr 30, 2026 | Michael McRoberts director, other | MOption exercise Class A Common Stock | +8,000 | $15.06 | $120k | 24,229 | May 1, 2026 |
| Apr 30, 2026 | Michael McRoberts director, other | SOpen-market sale Class A Common Stock | -8,000 | $72.23 | $578k | 16,229 | May 1, 2026 |
| Apr 30, 2026 | Michael McRoberts director, other | MOption exercise Option (right to buy)derivative | -8,000 | $0.00 | $0 | 6,500 | May 1, 2026 |
| Mar 13, 2026 | William M Rusty Rush CEO, President and COB | AGrant or award Class B Common Stock | +50,000 | $0.00 | $0 | 853,344 | Mar 17, 2026 |
| Mar 13, 2026 | Jason Wilder Chief Operating Officer | AGrant or award Class B Common Stock | +22,000 | $0.00 | $0 | 101,692 | Mar 17, 2026 |
| Mar 13, 2026 | Jody Pollard Senior Vice President | AGrant or award Class B Common Stock | +17,400 | $0.00 | $0 | 181,602 | Mar 17, 2026 |
| Mar 13, 2026 | Michael McRoberts director, other | AGrant or award Class B Common Stock | +4,188 | $0.00 | $0 | 100,449 | Mar 17, 2026 |
| Mar 13, 2026 | Steven L Keller CFO & Treasurer | AGrant or award Class B Common Stock | +25,000 | $0.00 | $0 | 275,596 | Mar 17, 2026 |
| Mar 13, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | AGrant or award Class B Common Stock | +13,000 | $0.00 | $0 | 75,040 | Mar 17, 2026 |
| Mar 15, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | FTax withholding Class B Common Stock | -971 | $59.69 | $58k | 74,069 | Mar 17, 2026 |
| Mar 15, 2026 | Steven L Keller CFO & Treasurer | FTax withholding Class B Common Stock | -4,329 | $59.69 | $258k | 271,267 | Mar 17, 2026 |
| Mar 15, 2026 | Michael McRoberts director, other | FTax withholding Class B Common Stock | -7,508 | $59.69 | $448k | 92,941 | Mar 17, 2026 |
| Mar 15, 2026 | Jody Pollard Senior Vice President | FTax withholding Class B Common Stock | -3,424 | $59.69 | $204k | 178,178 | Mar 17, 2026 |
| Mar 15, 2026 | Jason Wilder Chief Operating Officer | FTax withholding Class B Common Stock | -3,719 | $59.69 | $222k | 97,973 | Mar 17, 2026 |
| Mar 15, 2026 | William M Rusty Rush CEO, President and COB | FTax withholding Class B Common Stock | -13,773 | $59.69 | $822k | 839,571 | Mar 17, 2026 |
| Mar 15, 2026 | Michael L Goldstone SVP, GC and Corp. Sec. | FTax withholding Class B Common Stock | -1,079 | $59.69 | $64k | 72,990 | Mar 17, 2026 |
| Mar 15, 2026 | Steven L Keller CFO & Treasurer | FTax withholding Class B Common Stock | -3,280 | $59.69 | $196k | 267,987 | Mar 17, 2026 |
| Mar 15, 2026 | Michael McRoberts director, other | FTax withholding Class B Common Stock | -7,643 | $59.69 | $456k | 85,298 | Mar 17, 2026 |
| Mar 15, 2026 | Jody Pollard Senior Vice President | FTax withholding Class B Common Stock | -2,283 | $59.69 | $136k | 175,895 | Mar 17, 2026 |
| Mar 15, 2026 | Jason Wilder Chief Operating Officer | FTax withholding Class B Common Stock | -2,479 | $59.69 | $148k | 95,494 | Mar 17, 2026 |
| Mar 15, 2026 | William M Rusty Rush CEO, President and COB | FTax withholding Class B Common Stock | -9,182 | $59.69 | $548k | 830,389 | Mar 17, 2026 |
50 of 121 rows shown.
Insiders
Everyone who has filed a Form 4 here.
- Thomas A Akindirector
- Amy Boergerdirector
- William H Carydirector
- Troy A Clarkedirector
- Raymond Joseph Chessdirector
- Michael L GoldstoneSVP, GC and Corp. Sec.
- Kennon Guglielmodirector
- Steven L KellerCFO & Treasurer
- Michael McRobertsdirector, other
- Elaine Mendozadirector
- Jody PollardSenior Vice President
- William M Rusty RushCEO, President and COB
- Jason WilderChief Operating Officer
Questions about RUSHA
Answered from the filings on this page, as of the latest one.
Are insiders buying RUSHA?
As of Aug 14, 2026, SEC Form 4 filings show 0 open-market buys worth $0 by 0 insiders and 4 open-market sells worth $9.1M by 4 insiders at RUSH ENTERPRISES INC \TX\ in the last 90 days, net -$9.1M. Only purchases (code P) and sales (code S) count; grants, option exercises and tax withholding do not.
Who was the last insider to trade RUSHA on the open market?
Michael McRoberts (director) sold $529k of RUSHA on Aug 3, 2026 and filed the Form 4 on Aug 5, 2026. InsiderTell scored 43 (moderate), with 4 insiders on the same side within 14 days.
How many insiders file Form 4 at RUSH ENTERPRISES INC \TX\?
13 people have filed a Form 4 at RUSH ENTERPRISES INC \TX\, among them Thomas A Akin (director), Amy Boerger (director), William H Cary (director). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.