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sellModerate cluster of 4

Steven L Keller sold $1.8M of RUSHA

CFO & Treasurer at RUSH ENTERPRISES INC \TX\. 22,500 shares at an average of $80.76, traded Jul 30, 2026, filed Aug 3, 2026.

Warning score
57
Value
$1.8M
22,500 shares
Holdings after
84,374
-26% from before
From 52-week low
+73%
low $30.75, close $53.14
From 52-week high
-2%
high $54.26, as of Jul 30, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $1.8M at market
    +25
  • Share of holdings sold
    Sold 26% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

RUSHAOct 12, 2026 · close 44.37
Since filing Aug 3, 2026: -17.6%SPY +3.0% · excess -20.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001437749-26-025491, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 30, 2026MOption exercise
Class A Common Stock
+1,822$15.06$27k86,196Aug 3, 2026
Jul 30, 2026SOpen-market sale
Class A Common Stock
-1,822$81.12$148k84,374Aug 3, 2026
Jul 31, 2026MOption exercise
Class A Common Stock
+20,678$15.06$311k105,052Aug 3, 2026
Jul 31, 2026SOpen-market sale
Class A Common Stock
-20,678$80.73$1.7M84,374Aug 3, 2026
Jul 30, 2026MOption exercise
Option (right to buy)derivative
-1,822$0.00$020,678Aug 3, 2026
Jul 31, 2026MOption exercise
Option (right to buy)derivative
-20,678$0.00$00Aug 3, 2026

Related signals

Other insiders at RUSH ENTERPRISES INC \TX\ and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
43Moderate
RUSHAsell 4
RUSH ENTERPRISES INC \TX\
Michael McRoberts
director, other
$529k
6,500 shares
-29%
40Moderate
RUSHAsell 4
RUSH ENTERPRISES INC \TX\
Michael L Goldstone
SVP, GC and Corp. Sec.
$365k
4,500 shares
-30%
60Notable
RUSHAsell 4
RUSH ENTERPRISES INC \TX\
William M Rusty Rush
CEO, President and COB
$6.4M
78,750 shares
-43%
29Weak
RUSHAsell
RUSH ENTERPRISES INC \TX\
Michael McRoberts
director, other
$578k
8,000 shares
-33%
40Moderate
RUSHAsell
RUSH ENTERPRISES INC \TX\
Raymond Joseph Chess
director
$651k
10,000 shares
-20%
39Weak
RUSHAsell 3
RUSH ENTERPRISES INC \TX\
Michael L Goldstone
SVP, GC and Corp. Sec.
$323k
4,500 shares
-26%
44Moderate
RUSHAsell 3
RUSH ENTERPRISES INC \TX\
Michael McRoberts
director, other
$566k
8,000 shares
-33%
57Moderate
RUSHAsell 3
RUSH ENTERPRISES INC \TX\
Jody Pollard
Senior Vice President
$809k
11,250 shares
-77%
31Weak
RUSHAsell 2
RUSH ENTERPRISES INC \TX\
Michael L Goldstone
SVP, GC and Corp. Sec.
$258k
4,500 shares
-26%
49Moderate
RUSHAsell 3
RUSH ENTERPRISES INC \TX\
Jason Wilder
Chief Operating Officer
$277k
4,980 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steven L Keller sold $1.8M of RUSHA | InsiderTell