Nasdaq · CIK 0001495320
VRA Vera Bradley, Inc.
Insider trading from SEC Form 4. Last filing 6 d ago. Close $5.14 on Oct 9, 2026, +186% from the 52-week low and 0% from the high.
Vera Bradley, Inc. (VRA) has 58 SEC Form 4 filings on file from 16 insiders, the latest filed on Oct 7, 2026. In the last 90 days insiders made 2 open-market buys worth $60k and 0 open-market sells worth $0, net +$60k.
8 open-market trades have been scored at VRA. The newest: Ivan Brockman (director) bought $50k of stock on Oct 6, 2026, filed Oct 7, 2026, scored 37 (weak). The largest of the 8 shown: Andrew Meslow (director) bought $590k on Dec 12, 2025, scored 60 (notable). 2 insiders bought within 14 days of each other around Jun 12, 2026.
VRA closed at $5.14 on Oct 9, 2026, 186% above its 52-week low and at a 52-week high.
Last 90 days
Price and insider trades, last year
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
Open-market buys and sells at Vera Bradley, Inc., scored.
| Score | Insider | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 37Weak | Ivan Brockman director buy | $50k 10,000 shares | +400% | +182% from low-1% from high | |
| 23Weak | Ivan Brockman director buy | $10k 2,500 shares | - | +124% from low-6% from high | |
| 49Moderate | Ian Bickley Chief Executive Officer buy | $112k 28,901 shares | +27% | +113% from low-11% from high | |
| 33Weak | Andrew Meslow director buy | $93k 24,926 shares | +4% | +113% from low-11% from high | |
| 44Moderate | Ian Bickley Chief Executive Officer buy | $103k 53,000 shares | +7% | +13% from low-56% from high | |
| 60Notable | Andrew Meslow director buy | $590k 300,000 shares | +100% | +13% from low-56% from high | |
| 61Notable | Ian Bickley Chief Executive Officer buy | $100k 53,722 shares | +135% | +8% from low-69% from high | |
| 68Notable | Andrew Meslow director buy | $475k 253,094 shares | +540% | +8% from low-69% from high |
Transactions
The newest 50 of 89 rows filed, every code.
| Date | Insider | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Oct 6, 2026 | Ivan Brockman director | POpen-market purchase Common Sharesindirect: See note. | +10,000 | $5.02 | $50k | 12,500 | 6 d ago |
| Sep 25, 2026 | Ivan Brockman director | POpen-market purchase Common Sharesindirect: See note. | +2,500 | $4.00 | $10k | 2,500 | 14 d ago |
| Jul 3, 2026 | Ian Bickley Chief Executive Officer | FTax withholding Common Shares | -30,273 | $3.91 | $118k | 1,058,337 | Jul 7, 2026 |
| Jun 24, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -13,709 | $3.84 | $53k | 343,362 | Jun 26, 2026 |
| Jun 12, 2026 | Andrew Meslow director | POpen-market purchase Common Shares | +24,926 | $3.73 | $93k | 650,000 | Jun 16, 2026 |
| Jun 12, 2026 | Ian Bickley Chief Executive Officer | POpen-market purchase Common Sharesindirect: See Note. | +28,901 | $3.87 | $112k | 135,623 | Jun 16, 2026 |
| Jun 12, 2026 | Martin Layding Chief Financial Officer | FTax withholding Common Stock | -13,989 | $3.46 | $48k | 488,946 | Jun 16, 2026 |
| Jun 12, 2026 | Martin Layding Chief Financial Officer | FTax withholding Common Stock | -29,376 | $3.46 | $102k | 459,570 | Jun 16, 2026 |
| Jun 8, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -1,008 | $3.08 | $3,105 | 350,872 | Jun 10, 2026 |
| Jun 8, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | AGrant or award Common Stock | +9,110 | $0.00 | $0 | 359,982 | Jun 10, 2026 |
| Jun 8, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -2,911 | $3.08 | $8,966 | 357,071 | Jun 10, 2026 |
| Apr 3, 2026 | Ivan Brockman director | AGrant or award Common Shares | +25,074 | $0.00 | $0 | 25,074 | Apr 7, 2026 |
| Apr 3, 2026 | Kristina K Cashman director | AGrant or award Common Stock | +25,074 | $0.00 | $0 | 111,537 | Apr 7, 2026 |
| Apr 3, 2026 | Robert J Hall director, other | AGrant or award Common Stock | +25,074 | $0.00 | $0 | 210,463 | Apr 7, 2026 |
| Apr 3, 2026 | Martin Layding Chief Financial Officer | AGrant or award Common Stock | +88,496 | $0.00 | $0 | 502,935 | Apr 7, 2026 |
| Apr 3, 2026 | Andrew Meslow director | AGrant or award Common Shares | +25,074 | $0.00 | $0 | 625,074 | Apr 7, 2026 |
| Apr 3, 2026 | Melinda Paraie Chief Branding Officer | AGrant or award Common Shares | +73,746 | $0.00 | $0 | 342,977 | Apr 7, 2026 |
| Mar 12, 2026 | Ian Bickley Chief Executive Officer | AGrant or award Common Shares | +147,929 | $0.00 | $0 | 989,558 | Apr 7, 2026 |
| Apr 3, 2026 | Jessica Rodriguez director | AGrant or award Common Stock | +25,074 | $0.00 | $0 | 77,667 | Apr 7, 2026 |
| Apr 3, 2026 | Carrie Tharp director | AGrant or award Common Stock | +25,074 | $0.00 | $0 | 111,537 | Apr 7, 2026 |
| Jun 12, 2025 | Martin Layding Chief Financial Officer | AGrant or award Common Stock | +414,439 | $0.00 | $0 | 414,439 | Apr 7, 2026 |
| Apr 4, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -9,845 | $3.39 | $33k | 356,054 | Apr 7, 2026 |
| Apr 3, 2026 | Ian Bickley Chief Executive Officer | AGrant or award Common Shares | +221,239 | $0.00 | $0 | 1,210,797 | Apr 7, 2026 |
| Apr 5, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -4,174 | $3.39 | $14k | 351,880 | Apr 7, 2026 |
| Apr 4, 2026 | Ian Bickley Chief Executive Officer | FTax withholding Common Shares | -15,465 | $3.39 | $52k | 1,195,332 | Apr 7, 2026 |
| Mar 31, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -3,483 | $3.02 | $11k | 353,010 | Apr 1, 2026 |
| Mar 31, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | AGrant or award Common Stock | +22,112 | $0.00 | $0 | 375,122 | Apr 1, 2026 |
| Mar 31, 2026 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -9,223 | $3.02 | $28k | 365,899 | Apr 1, 2026 |
| Mar 12, 2026 | Ian Bickley Chief Executive Officer | AGrant or award Common Shares | +147,929 | $3.38 | $500k | 989,558 | Mar 16, 2026 |
| Dec 12, 2025 | Andrew Meslow director | POpen-market purchase Common Shares | +250,000 | $1.98 | $494k | 550,000 | Dec 15, 2025 |
| Dec 12, 2025 | Melinda Paraie Chief Branding Officer | AGrant or award Common Shares | +269,231 | $1.95 | $525k | 269,231 | Dec 15, 2025 |
| Dec 12, 2025 | Ian Bickley Chief Executive Officer | AGrant or award Common Shares | +461,538 | $1.95 | $900k | 788,629 | Dec 15, 2025 |
| Dec 15, 2025 | Andrew Meslow director | POpen-market purchase Common Shares | +50,000 | $1.93 | $96k | 600,000 | Dec 15, 2025 |
| Dec 12, 2025 | Ian Bickley Chief Executive Officer | POpen-market purchase Common Shares | +53,000 | $1.94 | $103k | 841,629 | Dec 15, 2025 |
| Dec 9, 2025 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | FTax withholding Common Stock | -7,453 | $2.11 | $16k | 356,493 | Dec 11, 2025 |
| Jul 3, 2025 | Ian Bickley Chief Executive Officer | AGrant or award Common Shares | +233,463 | $0.00 | $0 | 327,091 | Jul 8, 2025 |
| Jun 24, 2025 | Mark C Dely CHIEF ADMINISTRATIVE OFFICER | AGrant or award Common Stock | +128,755 | $2.33 | $300k | 363,946 | Jun 26, 2025 |
| Jun 12, 2025 | Martin Layding Chief Financial Officer | AGrant or award Common Stock | +414,439 | $1.87 | $775k | 414,439 | Jun 26, 2025 |
| Jun 16, 2025 | Joan B. Hall other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +37,846 | $2.07 | $78k | 2,314,713 | Jun 18, 2025 |
| Jun 16, 2025 | Thomas Farrell Byrne II other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +37,846 | $2.07 | $78k | 2,314,713 | Jun 18, 2025 |
| Jun 16, 2025 | James Bradley Byrne other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +37,846 | $2.07 | $78k | 2,314,713 | Jun 18, 2025 |
| Jun 16, 2025 | Robert J Hall director, other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +37,846 | $2.07 | $78k | 2,314,713 | Jun 18, 2025 |
| Jun 16, 2025 | Michael C. Ray other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +37,846 | $2.07 | $78k | 2,314,713 | Jun 18, 2025 |
| Jun 16, 2025 | Anne Marie Ray other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +37,846 | $2.07 | $78k | 2,314,713 | Jun 18, 2025 |
| Jun 16, 2025 | Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust other | AGrant or award Common Stock10b5-1 | +37,846 | $2.07 | $78k | 2,314,713 | Jun 18, 2025 |
| Jun 17, 2025 | Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust other | AGrant or award Common Stock10b5-1 | +30,993 | $2.39 | $74k | 2,345,706 | Jun 18, 2025 |
| Jun 17, 2025 | James Bradley Byrne other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +30,993 | $2.39 | $74k | 2,345,706 | Jun 18, 2025 |
| Jun 17, 2025 | Thomas Farrell Byrne II other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +30,993 | $2.39 | $74k | 2,345,706 | Jun 18, 2025 |
| Jun 17, 2025 | Joan B. Hall other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +30,993 | $2.39 | $74k | 2,345,706 | Jun 18, 2025 |
| Jun 17, 2025 | Robert J Hall director, other | AGrant or award Common Stockindirect: By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust | +30,993 | $2.39 | $74k | 2,345,706 | Jun 18, 2025 |
Insiders
Everyone who has filed a Form 4 here.
- Barbara B. Baekgaard 2009 Grantor Retained Annuity Trustother
- Ian BickleyChief Executive Officer
- Ivan Brockmandirector
- James Bradley Byrneother
- Thomas Farrell Byrne IIother
- Kristina K Cashmandirector
- Mark C DelyCHIEF ADMINISTRATIVE OFFICER
- Joan B. Hallother
- Robert J Halldirector, other
- Martin LaydingChief Financial Officer
- Andrew Meslowdirector
- Melinda ParaieChief Branding Officer
- Anne Marie Rayother
- Michael C. Rayother
- Jessica Rodriguezdirector
- Carrie Tharpdirector
Questions about VRA
Answered from the filings on this page, as of the latest one.
Are insiders buying VRA?
As of Oct 7, 2026, SEC Form 4 filings show 2 open-market buys worth $60k by 1 insider and 0 open-market sells worth $0 by 0 insiders at Vera Bradley, Inc. in the last 90 days, net +$60k. Only purchases (code P) and sales (code S) count; grants, option exercises and tax withholding do not.
Who was the last insider to trade VRA on the open market?
Ivan Brockman (director) bought $50k of VRA on Oct 6, 2026 and filed the Form 4 on Oct 7, 2026. InsiderTell scored 37 (weak).
How many insiders file Form 4 at Vera Bradley, Inc.?
16 people have filed a Form 4 at Vera Bradley, Inc., among them Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust (insider), Ian Bickley (Chief Executive Officer), Ivan Brockman (director). Officers, directors and holders of more than 10% of a share class must report their trades within two business days.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.