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sellWeak

Mary Lou Kelley sold $252k of VRA

director at Vera Bradley, Inc.. 33,500 shares at an average of $7.51, traded Dec 8, 2023, filed Dec 11, 2023.

Warning score
38
Value
$252k
33,500 shares
Holdings after
49,135
-41% from before
From 52-week low
+85%
low $4.06, close $7.52
From 52-week high
-7%
high $8.12, as of Dec 8, 2023

Score components

  • Role
    Director
    +15
  • Trade size
    $252k at market
    +13
  • Share of holdings sold
    Sold 41% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -2.2%, 3m -2.2%, 6m +7.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

VRAOct 12, 2026 · close 5.46
Since filing Dec 11, 2023: -25.5%SPY +74.6% · excess -100.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-23-016181, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 8, 2023SOpen-market sale
Common Stock
-33,500$7.51$252k49,135Dec 11, 2023

Related signals

Other insiders at Vera Bradley, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
37Weak
VRAbuy
Vera Bradley, Inc.
Ivan Brockman
director
$50k
10,000 shares
+400%
23Weak
VRAbuy
Vera Bradley, Inc.
Ivan Brockman
director
$10k
2,500 shares
-
49Moderate
VRAbuy 2
Vera Bradley, Inc.
Ian Bickley
Chief Executive Officer
$112k
28,901 shares
+27%
33Weak
VRAbuy 2
Vera Bradley, Inc.
Andrew Meslow
director
$93k
24,926 shares
+4%
44Moderate
VRAbuy 2
Vera Bradley, Inc.
Ian Bickley
Chief Executive Officer
$103k
53,000 shares
+7%
60Notable
VRAbuy 2
Vera Bradley, Inc.
Andrew Meslow
director
$590k
300,000 shares
+100%
61Notable
VRAbuy 2
Vera Bradley, Inc.
Ian Bickley
Chief Executive Officer
$100k
53,722 shares
+135%
68Notable
VRAbuy 2
Vera Bradley, Inc.
Andrew Meslow
director
$475k
253,094 shares
+540%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mary Lou Kelley sold $252k of VRA | InsiderTell