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Insider · CIK 0001908254

Kathryn McKeon

officer

Files at VITL (Vital Farms, Inc.). First filing Aug 19, 2025, latest Aug 19, 2025.

Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 1
$0 bought, $1.6M sold

Where the trades landed

Last year at the company this insider has traded most, with each buy and sell on the bar it happened.

VITL: Vital Farms, Inc.

VITLOct 9, 2026 · close 9.33

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

This insider’s open-market buys and sells, scored.

ScoreCompanyValueHoldingsPrice contextFiled
40Moderate
VITLsell 910b5-1
Vital Farms, Inc.
$1.6M
33,447 shares
-68%+70% from low0% from high

Transactions

Every row this insider has filed, newest first.

DateCompanyTransactionSharesPriceValueHoldings afterFiled
Mar 12, 2026VITL
Vital Farms, Inc.
FTax withholding
Common Stock
-1,683$17.62$30k50,599Mar 16, 2026
Mar 16, 2026VITL
Vital Farms, Inc.
FTax withholding
Common Stock
-928$17.21$16k49,671Mar 16, 2026
Mar 4, 2026VITL
Vital Farms, Inc.
FTax withholding
Common Stock
-784$20.30$16k37,098Mar 6, 2026
Mar 5, 2026VITL
Vital Farms, Inc.
AGrant or award
Common Stock
+15,184$0.00$052,282Mar 6, 2026
Aug 15, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-12,005$47.59$571k37,513Aug 19, 2025
Aug 18, 2025VITL
Vital Farms, Inc.
MOption exercise
Common Stock10b5-1
+21,442$15.31$328k58,955Aug 19, 2025
Aug 18, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-21,442$49.08$1.1M37,513Aug 19, 2025
Aug 18, 2025VITL
Vital Farms, Inc.
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-21,442$0.00$010,721Aug 19, 2025

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kathryn McKeon: insider trades and track record | InsiderTell