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Nasdaq · CIK 0001579733

VITL Vital Farms, Inc.

Insider trading from SEC Form 4. Last filing 24 d ago. Close $9.33 on Oct 9, 2026, +13% from the 52-week low and -79% from the high.

Last 90 days

Net insider value
$0
no open-market trades
Buys
0
$0 by 0 insiders
Sells
0
$0 by 0 insiders
Insiders on file
16
with a Form 4 at this company

Price and insider trades, last year

VITLOct 9, 2026 · close 9.33

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

Open-market buys and sells at Vital Farms, Inc., scored.

ScoreInsiderValueHoldingsPrice contextFiled
35WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$790k
16,700 shares
-2%+67% from low-10% from high
60NotableMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$5.1M
100,000 shares
-2%+83% from low-2% from high
40ModerateMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$13M
245,000 shares
-4%+82% from low-3% from high
43ModerateJoanne Bal
GC, SEC. AND HEAD OF IMPACT
sell
$244k
4,796 shares
-10%+81% from low0% from high
27WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$211k
4,200 shares
-0%+78% from low0% from high
21WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$40k
800 shares
-0%+73% from low-2% from high
53ModerateJoanne Bal
GC, SEC. AND HEAD OF IMPACT
sell
$477k
9,999 shares
-17%+70% from low0% from high
40ModerateKathryn McKeon
CMO and GM, Butter
sell
$1.6M
33,447 shares
-68%+70% from low0% from high
54ModerateDenny Marie Post
director
sell
$291k
6,086 shares
-27%+70% from low0% from high
13WeakThilo Wrede
CHIEF FINANCIAL OFFICER
sell
$161k
3,393 shares
-5%+70% from low0% from high
59ModerateKarl Khoury
director
sell
$953k
20,000 shares
-15%+70% from low0% from high
52ModerateStephanie Coon
SVP STRATEGY
sell
$462k
10,005 shares
-18%+64% from low0% from high
42ModerateRussell Diez-Canseco
PRESIDENT AND CEO
sell
$770k
16,700 shares
-2%+64% from low0% from high
46ModeratePeter Nicholas Pappas
CSO and President, Eggs
sell
$127k
2,811 shares
-4%+64% from low0% from high
24WeakThilo Wrede
CHIEF FINANCIAL OFFICER
sell
$55k
1,200 shares
-2%+64% from low0% from high
32WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$428k
10,000 shares
-0%+56% from low-3% from high
40ModerateMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$1.1M
30,000 shares
-0%+25% from low-22% from high
20WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$202k
5,000 shares
-0%+40% from low-12% from high
16WeakThilo Wrede
CHIEF FINANCIAL OFFICER
sell
$47k
1,200 shares
-2%+36% from low-15% from high
33WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$1.2M
30,000 shares
-0%+40% from low-13% from high
32WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$952k
30,000 shares
-0%+13% from low-30% from high
16WeakThilo Wrede
CHIEF FINANCIAL OFFICER
sell
$38k
1,200 shares
-2%+14% from low-29% from high
31WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$863k
24,000 shares
-0%+28% from low-20% from high
23WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$1.5M
45,143 shares
-6%+23% from low-23% from high
30WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$784k
24,000 shares
-0%+18% from low-27% from high
23WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$1.5M
45,124 shares
-6%+20% from low-25% from high
38WeakKarl Khoury
director
sell
$336k
10,839 shares
-8%-
23WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$1.4M
45,372 shares
-6%-
15WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$1.6M
44,970 shares
-6%-
23WeakJoanne Bal
GC, SEC. AND HEAD OF IMPACT
sell
$1.3M
28,246 shares
-32%-
23WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$1.9M
44,628 shares
-6%-
32WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$916k
24,000 shares
-0%-
28WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$4.8M
129,273 shares
-20%-
9WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$150k
5,000 shares
-1%-
29WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$714k
24,000 shares
-0%-
23WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$1.2M
40,650 shares
-6%-
32WeakMatthew Ohayer
EXECUTIVE CHAIRPERSON
sell
$938k
24,000 shares
-0%-
23WeakRussell Diez-Canseco
PRESIDENT AND CEO
sell
$1.8M
44,653 shares
-8%-

Transactions

The last 100 rows filed, every code.

DateInsiderTransactionSharesPriceValueHoldings afterFiled
Sep 16, 2026Reena Chauhan Van Hoven
Chief People Officer
FTax withholding
Common Stock
-344$10.03$3,45025,48324 d ago
Sep 2, 2026Joseph Michael Holland
Chief Supply Chain Officer
FTax withholding
Common Stock
-412$10.12$4,16937,73838 d ago
Sep 16, 2025Reena Chauhan Van Hoven
Chief People Officer
FTax withholding
Common Stock
-344$47.05$16k10,765Sep 18, 2025
Sep 10, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-15,757$47.29$745k686,719Sep 12, 2025
Sep 10, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-943$47.84$45k685,776Sep 12, 2025
Sep 11, 2025Russell Diez-Canseco
PRESIDENT AND CEO
GGift
Common Stock10b5-1
-10,000$0.00$0675,776Sep 12, 2025
Sep 4, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock
-100,000$50.96$5.1M6,482,070Sep 8, 2025
Sep 2, 2025Joseph Michael Holland
Chief Supply Chain Officer
FTax withholding
Common Stock
-412$51.90$21k11,451Sep 4, 2025
Aug 29, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-100,000$51.13$5.1M6,727,070Sep 3, 2025
Sep 2, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-100,000$51.98$5.2M6,627,070Sep 3, 2025
Sep 2, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-20,559$51.52$1.1M6,606,511Sep 3, 2025
Sep 2, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-24,441$52.39$1.3M6,582,070Sep 3, 2025
Aug 22, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
SOpen-market sale
Common Stock
-4,796$50.95$244k43,332Aug 26, 2025
Aug 21, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-4,200$50.25$211k6,827,070Aug 25, 2025
Aug 19, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-800$50.31$40k6,831,270Aug 21, 2025
Aug 15, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
SOpen-market sale
Common Stock
-9,999$47.70$477k48,128Aug 19, 2025
Aug 15, 2025Kathryn McKeon
CMO and GM, Butter
SOpen-market sale
Common Stock10b5-1
-12,005$47.59$571k37,513Aug 19, 2025
Aug 18, 2025Kathryn McKeon
CMO and GM, Butter
MOption exercise
Common Stock10b5-1
+21,442$15.31$328k58,955Aug 19, 2025
Aug 18, 2025Kathryn McKeon
CMO and GM, Butter
SOpen-market sale
Common Stock10b5-1
-21,442$49.08$1.1M37,513Aug 19, 2025
Aug 18, 2025Kathryn McKeon
CMO and GM, Butter
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-21,442$0.00$010,721Aug 19, 2025
Aug 14, 2025Denny Marie Post
director
SOpen-market sale
Common Stock
-6,086$47.75$291k16,312Aug 18, 2025
Aug 14, 2025Thilo Wrede
CHIEF FINANCIAL OFFICER
MOption exercise
Common Stock10b5-1
+7,189$13.91$100k62,176Aug 18, 2025
Aug 14, 2025Thilo Wrede
CHIEF FINANCIAL OFFICER
SOpen-market sale
Common Stock10b5-1
-600$47.06$28k61,576Aug 18, 2025
Aug 14, 2025Thilo Wrede
CHIEF FINANCIAL OFFICER
SOpen-market sale
Common Stock10b5-1
-2,793$47.70$133k58,783Aug 18, 2025
Aug 14, 2025Thilo Wrede
CHIEF FINANCIAL OFFICER
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-7,189$0.00$014,378Aug 18, 2025
Aug 13, 2025Karl Khoury
director
SOpen-market sale
Common Stock
-20,000$47.63$953k114,789Aug 15, 2025
Aug 12, 2025Stephanie Coon
SVP STRATEGY
SOpen-market sale
Common Stock
-10,005$46.15$462k45,779Aug 14, 2025
Aug 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-16,700$46.11$770k702,476Aug 14, 2025
Aug 11, 2025Peter Nicholas Pappas
CSO and President, Eggs
SOpen-market sale
Common Stock
-2,811$45.35$127k65,430Aug 13, 2025
Aug 11, 2025Thilo Wrede
CHIEF FINANCIAL OFFICER
SOpen-market sale
Common Stock10b5-1
-1,200$45.56$55k54,987Aug 13, 2025
Aug 7, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-5,000$40.31$202k6,837,070Aug 11, 2025
Aug 8, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-5,000$45.25$226k6,832,070Aug 11, 2025
Aug 1, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-19,957$35.53$709k6,852,113Aug 5, 2025
Aug 1, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-10,043$36.42$366k6,842,070Aug 5, 2025
Jul 23, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-5,000$40.34$202k6,872,070Jul 25, 2025
Jul 11, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
MOption exercise
Common Stock
+18,180$24.20$440k6,877,070Jul 15, 2025
Jul 11, 2025Thilo Wrede
CHIEF FINANCIAL OFFICER
SOpen-market sale
Common Stock10b5-1
-1,200$38.97$47k56,187Jul 15, 2025
Jul 11, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
MOption exercise
Employee Stock Option (right to buy)derivative
-18,180$0.00$00Jul 15, 2025
Jul 1, 2025William B. Cyr
director
AGrant or award
Common Stock
+3,044$0.00$03,044Jul 3, 2025
Jul 1, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-9,714$38.85$377k6,879,176Jul 3, 2025
Jul 1, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-20,286$39.32$798k6,858,890Jul 3, 2025
Jun 13, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-24,300$31.61$768k6,894,590Jun 17, 2025
Jun 13, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-700$32.07$22k6,893,890Jun 17, 2025
Jun 17, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-5,000$32.25$161k6,888,890Jun 17, 2025
Jun 12, 2025Thilo Wrede
CHIEF FINANCIAL OFFICER
SOpen-market sale
Common Stock10b5-1
-1,200$31.93$38k57,117Jun 16, 2025
Jun 11, 2025Kofi Owusu Amoo-Gottfried
director
AGrant or award
Common Stock
+3,423$0.00$028,686Jun 13, 2025
Jun 11, 2025Glenda J Flanagan
director
AGrant or award
Common Stock
+3,423$0.00$031,398Jun 13, 2025
Jun 11, 2025Kelly J. Kennedy
director
AGrant or award
Common Stock
+3,423$0.00$020,427Jun 13, 2025
Jun 11, 2025Karl Khoury
director
AGrant or award
Common Stock
+3,423$0.00$0134,789Jun 13, 2025
Jun 11, 2025Denny Marie Post
director
AGrant or award
Common Stock
+3,423$0.00$022,398Jun 13, 2025
Jun 11, 2025Gisel Ruiz
director
AGrant or award
Common Stock
+3,423$0.00$040,398Jun 13, 2025
May 22, 2025Russell Diez-Canseco
PRESIDENT AND CEO
AGrant or award
Common Stock
+7,806$12.81$100k718,899May 27, 2025
May 22, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Employee Stock Option (right to buy)derivative
-7,806$0.00$018,942May 27, 2025
May 19, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-24,000$35.94$863k6,918,890May 21, 2025
May 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Common Stock10b5-1
+39,448$5.33$210k743,184May 14, 2025
May 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Common Stock10b5-1
+13,052$12.81$167k756,236May 14, 2025
May 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-33,872$33.98$1.2M722,364May 14, 2025
May 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-11,271$34.55$389k711,093May 14, 2025
May 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-39,448$0.00$00May 14, 2025
May 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-13,052$0.00$026,748May 14, 2025
Apr 21, 2025Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-24,000$32.68$784k6,942,890Apr 23, 2025
Apr 14, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Common Stock10b5-1
+52,500$5.33$280k748,860Apr 16, 2025
Apr 14, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-45,124$33.69$1.5M703,736Apr 16, 2025
Apr 14, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
+52,500$0.00$039,448Apr 16, 2025
Mar 14, 2025Karl Khoury
director
SOpen-market sale
Common Stock
-10,839$31.02$336k131,366Mar 18, 2025
Mar 13, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
FTax withholding
Common Stock
-1,714$29.32$50k57,898Mar 17, 2025
Mar 13, 2025Stephanie Coon
SVP STRATEGY
FTax withholding
Common Stock
-1,500$29.32$44k55,425Mar 17, 2025
Mar 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Common Stock10b5-1
+52,500$5.33$280k746,530Mar 14, 2025
Mar 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-36,653$31.48$1.2M709,877Mar 14, 2025
Mar 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-8,719$31.94$278k701,158Mar 14, 2025
Mar 13, 2025Russell Diez-Canseco
PRESIDENT AND CEO
FTax withholding
Common Stock10b5-1
-4,798$29.32$141k696,360Mar 14, 2025
Mar 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
+52,500$0.00$091,948Mar 14, 2025
Mar 10, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
FTax withholding
Common Stock
-5,120$32.04$164k62,175Mar 12, 2025
Mar 10, 2025Stephanie Coon
SVP STRATEGY
FTax withholding
Common Stock
-1,901$32.04$61k58,550Mar 12, 2025
Mar 10, 2025Russell Diez-Canseco
PRESIDENT AND CEO
FTax withholding
Common Stock
-3,277$32.04$105k706,528Mar 12, 2025
Mar 11, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
FTax withholding
Common Stock
-2,563$31.60$81k59,612Mar 12, 2025
Mar 11, 2025Stephanie Coon
SVP STRATEGY
FTax withholding
Common Stock
-1,625$31.60$51k56,925Mar 12, 2025
Mar 11, 2025Russell Diez-Canseco
PRESIDENT AND CEO
FTax withholding
Common Stock
-12,498$31.60$395k694,030Mar 12, 2025
Mar 3, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
AGrant or award
Common Stock
+7,924$0.00$067,295Mar 5, 2025
Mar 3, 2025Stephanie Coon
SVP STRATEGY
AGrant or award
Common Stock
+7,528$0.00$060,451Mar 5, 2025
Mar 3, 2025Russell Diez-Canseco
PRESIDENT AND CEO
AGrant or award
Common Stock
+34,073$0.00$0709,805Mar 5, 2025
Mar 3, 2025Joseph Michael Holland
Chief Supply Chain Officer
AGrant or award
Common Stock
+7,924$0.00$011,863Mar 5, 2025
Mar 3, 2025Joseph Michael Holland
Chief People Officer
AGrant or award
Common Stock
+7,528$0.00$011,109Mar 5, 2025
Feb 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Common Stock10b5-1
+52,500$5.33$280k720,702Feb 14, 2025
Feb 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-44,970$35.27$1.6M675,732Feb 14, 2025
Feb 12, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-52,500$0.00$0144,448Feb 14, 2025
Jan 17, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
MOption exercise
Common Stock10b5-1
+12,253$15.31$188k71,624Jan 22, 2025
Jan 17, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
MOption exercise
Common Stock10b5-1
+15,993$25.56$409k87,617Jan 22, 2025
Jan 17, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
SOpen-market sale
Common Stock10b5-1
-28,246$45.10$1.3M59,371Jan 22, 2025
Jan 17, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-15,993$0.00$056,493Jan 22, 2025
Jan 17, 2025Joanne Bal
GC, SEC. AND HEAD OF IMPACT
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-12,253$0.00$024,505Jan 22, 2025
Jan 13, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Common Stock10b5-1
+52,500$5.33$280k712,830Jan 15, 2025
Jan 13, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-3,100$40.55$126k709,730Jan 15, 2025
Jan 13, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-11,642$41.42$482k698,088Jan 15, 2025
Jan 13, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-24,386$42.60$1.0M673,702Jan 15, 2025
Jan 13, 2025Russell Diez-Canseco
PRESIDENT AND CEO
SOpen-market sale
Common Stock10b5-1
-5,500$43.30$238k668,202Jan 15, 2025
Jan 13, 2025Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Employee Stock Option (right to buy)derivative10b5-1
-52,500$0.00$0196,948Jan 15, 2025
Dec 19, 2024Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-11,808$37.77$446k7,051,082Dec 23, 2024
Dec 19, 2024Matthew Ohayer
EXECUTIVE CHAIRPERSON
SOpen-market sale
Common Stock10b5-1
-12,192$38.59$470k7,038,890Dec 23, 2024
Dec 12, 2024Russell Diez-Canseco
PRESIDENT AND CEO
MOption exercise
Common Stock10b5-1
+52,500$5.33$280k658,525Dec 16, 2024

Insiders

Everyone who has filed a Form 4 here.

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

VITL insider trading: Vital Farms, Inc. | InsiderTell