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Insider · CIK 0001025680

Matthew Ohayer

chairofficerdirectorowner

Files at VITL (Vital Farms, Inc.). First filing Oct 23, 2024, latest Dec 17, 2025.

Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 18
$0 bought, $29M sold

Where the trades landed

Last year at the company this insider has traded most, with each buy and sell on the bar it happened.

VITL: Vital Farms, Inc.

VITLOct 9, 2026 · close 9.33

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™

Signals

This insider’s open-market buys and sells, scored.

ScoreCompanyValueHoldingsPrice contextFiled
20Weak
VITLsell 210b5-1
Vital Farms, Inc.
$176k
5,000 shares
-0%+18% from low-34% from high
31Weak
VITLsell 210b5-1
Vital Farms, Inc.
$829k
25,000 shares
-0%+12% from low-37% from high
25Weak
VITLsell10b5-1
Vital Farms, Inc.
$987k
30,000 shares
-0%+14% from low-39% from high
33Weak
VITLsell 210b5-1
Vital Farms, Inc.
$1.4M
35,000 shares
-1%+45% from low-22% from high
60Notable
VITLsell 3
Vital Farms, Inc.
$5.1M
100,000 shares
-2%+83% from low-2% from high
40Moderate
VITLsell 410b5-1
Vital Farms, Inc.
$13M
245,000 shares
-4%+82% from low-3% from high
27Weak
VITLsell 910b5-1
Vital Farms, Inc.
$211k
4,200 shares
-0%+78% from low0% from high
21Weak
VITLsell 910b5-1
Vital Farms, Inc.
$40k
800 shares
-0%+73% from low-2% from high
32Weak
VITLsell 910b5-1
Vital Farms, Inc.
$428k
10,000 shares
-0%+56% from low-3% from high
40Moderate
VITLsell 910b5-1
Vital Farms, Inc.
$1.1M
30,000 shares
-0%+25% from low-22% from high
20Weak
VITLsell 210b5-1
Vital Farms, Inc.
$202k
5,000 shares
-0%+40% from low-12% from high
33Weak
VITLsell 210b5-1
Vital Farms, Inc.
$1.2M
30,000 shares
-0%+40% from low-13% from high
32Weak
VITLsell 210b5-1
Vital Farms, Inc.
$952k
30,000 shares
-0%+13% from low-30% from high
31Weak
VITLsell 210b5-1
Vital Farms, Inc.
$863k
24,000 shares
-0%+28% from low-20% from high
30Weak
VITLsell 210b5-1
Vital Farms, Inc.
$784k
24,000 shares
-0%+18% from low-27% from high
32Weak
VITLsell 210b5-1
Vital Farms, Inc.
$916k
24,000 shares
-0%-
29Weak
VITLsell 210b5-1
Vital Farms, Inc.
$714k
24,000 shares
-0%-
32Weak
VITLsell 210b5-1
Vital Farms, Inc.
$938k
24,000 shares
-0%-

Transactions

Every row this insider has filed, newest first.

DateCompanyTransactionSharesPriceValueHoldings afterFiled
Dec 15, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-5,000$35.25$176k6,386,190Dec 17, 2025
Dec 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-20,927$33.07$692k6,395,263Dec 3, 2025
Dec 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-4,073$33.67$137k6,391,190Dec 3, 2025
Nov 24, 2025VITL
Vital Farms, Inc.
FTax withholding
Common Stock
-880$30.67$27k6,416,190Nov 26, 2025
Nov 3, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-21,408$31.85$682k6,425,662Nov 5, 2025
Nov 3, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-3,592$32.35$116k6,422,070Nov 5, 2025
Nov 4, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-5,000$37.78$189k6,417,070Nov 5, 2025
Oct 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-600$38.17$23k6,481,470Oct 3, 2025
Oct 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-23,536$39.98$941k6,457,934Oct 3, 2025
Oct 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-10,864$40.63$441k6,447,070Oct 3, 2025
Sep 4, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock
-100,000$50.96$5.1M6,482,070Sep 8, 2025
Aug 29, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-100,000$51.13$5.1M6,727,070Sep 3, 2025
Sep 2, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-100,000$51.98$5.2M6,627,070Sep 3, 2025
Sep 2, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-20,559$51.52$1.1M6,606,511Sep 3, 2025
Sep 2, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-24,441$52.39$1.3M6,582,070Sep 3, 2025
Aug 21, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-4,200$50.25$211k6,827,070Aug 25, 2025
Aug 19, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-800$50.31$40k6,831,270Aug 21, 2025
Aug 7, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-5,000$40.31$202k6,837,070Aug 11, 2025
Aug 8, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-5,000$45.25$226k6,832,070Aug 11, 2025
Aug 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-19,957$35.53$709k6,852,113Aug 5, 2025
Aug 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-10,043$36.42$366k6,842,070Aug 5, 2025
Jul 23, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-5,000$40.34$202k6,872,070Jul 25, 2025
Jul 11, 2025VITL
Vital Farms, Inc.
MOption exercise
Common Stock
+18,180$24.20$440k6,877,070Jul 15, 2025
Jul 11, 2025VITL
Vital Farms, Inc.
MOption exercise
Employee Stock Option (right to buy)derivative
-18,180$0.00$00Jul 15, 2025
Jul 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-9,714$38.85$377k6,879,176Jul 3, 2025
Jul 1, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-20,286$39.32$798k6,858,890Jul 3, 2025
Jun 13, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-24,300$31.61$768k6,894,590Jun 17, 2025
Jun 13, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-700$32.07$22k6,893,890Jun 17, 2025
Jun 17, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-5,000$32.25$161k6,888,890Jun 17, 2025
May 19, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-24,000$35.94$863k6,918,890May 21, 2025
Apr 21, 2025VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-24,000$32.68$784k6,942,890Apr 23, 2025
Dec 19, 2024VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-11,808$37.77$446k7,051,082Dec 23, 2024
Dec 19, 2024VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-12,192$38.59$470k7,038,890Dec 23, 2024
Dec 9, 2024VITL
Vital Farms, Inc.
GGift
Common Stock
-50,000$0.00$07,062,890Dec 11, 2024
Nov 22, 2024VITL
Vital Farms, Inc.
AGrant or award
Common Stock
+3,613$0.00$07,112,890Nov 26, 2024
Nov 19, 2024VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-7,289$29.02$212k7,125,988Nov 21, 2024
Nov 19, 2024VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-12,711$29.96$381k7,113,277Nov 21, 2024
Nov 20, 2024VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-4,000$30.31$121k7,109,277Nov 21, 2024
Nov 5, 2024VITL
Vital Farms, Inc.
XIn-the-money exercise
Common Stock
-61,500$3.25$200k7,133,277Nov 7, 2024
Nov 5, 2024VITL
Vital Farms, Inc.
XIn-the-money exercise
Call Option (obligation to sell)derivative
-61,500$0.00$00Nov 7, 2024
Oct 21, 2024VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-22,100$39.02$862k7,196,677Oct 23, 2024
Oct 21, 2024VITL
Vital Farms, Inc.
SOpen-market sale
Common Stock10b5-1
-1,900$39.89$76k7,194,777Oct 23, 2024

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Matthew Ohayer: insider trades and track record | InsiderTell