Matthew Ohayer sold $1.4M of VITL
EXECUTIVE CHAIRPERSON at Vital Farms, Inc.. 35,000 shares at an average of $40.15, traded Oct 1, 2025, filed Oct 3, 2025.
Score components
- +20RoleChair
- +25Trade size$1.4M at market
- 0Share of holdings soldSold 0.5% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -21.8%, 3m -29.0%, 6m -70.0%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001193125-25-230194, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 1, 2025 | SOpen-market sale Common Stock10b5-1 | -600 | $38.17 | $23k | 6,481,470 | Oct 3, 2025 |
| Oct 1, 2025 | SOpen-market sale Common Stock10b5-1 | -23,536 | $39.98 | $941k | 6,457,934 | Oct 3, 2025 |
| Oct 1, 2025 | SOpen-market sale Common Stock10b5-1 | -10,864 | $40.63 | $441k | 6,447,070 | Oct 3, 2025 |
Related signals
Other insiders at Vital Farms, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 41Moderate | Vital Farms, Inc. | Reena Chauhan Van Hoven Chief People Officer | $20k 2,242 shares | +10% | |
| 70Notable | Vital Farms, Inc. | William B. Cyr director | $51k 6,000 shares | +77% | |
| 58Moderate | Vital Farms, Inc. | Glenda J Flanagan director | $51k 6,100 shares | +19% | |
| 64Notable | Vital Farms, Inc. | Joseph Michael Holland Chief Supply Chain Officer | $100k 12,484 shares | +49% | |
| 51Moderate | Vital Farms, Inc. | Kelly J. Kennedy director | $21k 2,500 shares | +12% | |
| 58Moderate | Vital Farms, Inc. | Glenda J Flanagan director | $51k 6,100 shares | +19% | |
| 51Moderate | Vital Farms, Inc. | Kofi Owusu Amoo-Gottfried director | $20k 2,375 shares | +8% | |
| 58Moderate | Vital Farms, Inc. | Stephanie Coon Chief Strategy Officer | $50k 5,895 shares | +10% | |
| 58Moderate | Vital Farms, Inc. | Gisel Ruiz director | $50k 6,151 shares | +15% | |
| 70Notable | Vital Farms, Inc. | William B. Cyr director | $51k 6,000 shares | +77% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.