Matthew Ohayer sold $938k of VITL
EXECUTIVE CHAIRPERSON at Vital Farms, Inc.. 24,000 shares at an average of $39.09, traded Oct 21, 2024, filed Oct 23, 2024.
Score components
- +20RoleChair
- +24Trade size$938k at market
- 0Share of holdings soldSold 0.3% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -15.3%, 3m +23.4%, 6m -6.2%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001415889-24-025564, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 21, 2024 | SOpen-market sale Common Stock10b5-1 | -22,100 | $39.02 | $862k | 7,196,677 | Oct 23, 2024 |
| Oct 21, 2024 | SOpen-market sale Common Stock10b5-1 | -1,900 | $39.89 | $76k | 7,194,777 | Oct 23, 2024 |
Related signals
Other insiders at Vital Farms, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 24Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $587k 16,734 shares | -3% | |
| 22Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $429k 9,667 shares | -1% | |
| 35Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $790k 16,700 shares | -2% | |
| 60Notable | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $5.1M 100,000 shares | -2% | |
| 40Moderate | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $13M 245,000 shares | -4% | |
| 43Moderate | Vital Farms, Inc. | Joanne Bal GC, SEC. AND HEAD OF IMPACT | $244k 4,796 shares | -10% | |
| 27Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $211k 4,200 shares | -0% | |
| 21Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $40k 800 shares | -0% | |
| 53Moderate | Vital Farms, Inc. | Joanne Bal GC, SEC. AND HEAD OF IMPACT | $477k 9,999 shares | -17% | |
| 40Moderate | Vital Farms, Inc. | Kathryn McKeon CMO and GM, Butter | $1.6M 33,447 shares | -68% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.