Matthew Ohayer sold $916k of VITL
EXECUTIVE CHAIRPERSON at Vital Farms, Inc.. 24,000 shares at an average of $38.19, traded Dec 19, 2024, filed Dec 23, 2024.
Score components
- +20RoleChair
- +24Trade size$916k at market
- 0Share of holdings soldSold 0.3% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000950170-24-139585, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Dec 19, 2024 | SOpen-market sale Common Stock10b5-1 | -11,808 | $37.77 | $446k | 7,051,082 | Dec 23, 2024 |
| Dec 19, 2024 | SOpen-market sale Common Stock10b5-1 | -12,192 | $38.59 | $470k | 7,038,890 | Dec 23, 2024 |
Related signals
Other insiders at Vital Farms, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 35Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $790k 16,700 shares | -2% | |
| 60Notable | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $5.1M 100,000 shares | -2% | |
| 40Moderate | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $13M 245,000 shares | -4% | |
| 43Moderate | Vital Farms, Inc. | Joanne Bal GC, SEC. AND HEAD OF IMPACT | $244k 4,796 shares | -10% | |
| 27Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $211k 4,200 shares | -0% | |
| 21Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $40k 800 shares | -0% | |
| 53Moderate | Vital Farms, Inc. | Joanne Bal GC, SEC. AND HEAD OF IMPACT | $477k 9,999 shares | -17% | |
| 40Moderate | Vital Farms, Inc. | Kathryn McKeon CMO and GM, Butter | $1.6M 33,447 shares | -68% | |
| 54Moderate | Vital Farms, Inc. | Denny Marie Post director | $291k 6,086 shares | -27% | |
| 13Weak | Vital Farms, Inc. | Thilo Wrede CHIEF FINANCIAL OFFICER | $161k 3,393 shares | -5% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.