Matthew Ohayer sold $13M of VITL
EXECUTIVE CHAIRPERSON at Vital Farms, Inc.. 245,000 shares at an average of $51.64, traded Aug 29, 2025, filed Sep 3, 2025.
Score components
- +20RoleChair
- +25Trade size$12.7M at market
- 0Share of holdings soldSold 3.6% of holdings
- +15Cluster4 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001025680-25-000010, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 29, 2025 | SOpen-market sale Common Stock10b5-1 | -100,000 | $51.13 | $5.1M | 6,727,070 | Sep 3, 2025 |
| Sep 2, 2025 | SOpen-market sale Common Stock10b5-1 | -100,000 | $51.98 | $5.2M | 6,627,070 | Sep 3, 2025 |
| Sep 2, 2025 | SOpen-market sale Common Stock10b5-1 | -20,559 | $51.52 | $1.1M | 6,606,511 | Sep 3, 2025 |
| Sep 2, 2025 | SOpen-market sale Common Stock10b5-1 | -24,441 | $52.39 | $1.3M | 6,582,070 | Sep 3, 2025 |
Related signals
Other insiders at Vital Farms, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 50Moderate | Vital Farms, Inc. | Karl Khoury director | $92k 5,000 shares | +4% | |
| 61Notable | Vital Farms, Inc. | William B. Cyr director | $98k 4,750 shares | +156% | |
| 8Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $407k 20,000 shares | -0% | |
| 19Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $558k 20,000 shares | -0% | |
| 22Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $771k 25,000 shares | -0% | |
| 32Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $587k 16,734 shares | -3% | |
| 20Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $176k 5,000 shares | -0% | |
| 31Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $829k 25,000 shares | -0% | |
| 25Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $987k 30,000 shares | -0% | |
| 30Weak | Vital Farms, Inc. | Russell Diez-Canseco PRESIDENT AND CEO | $429k 9,667 shares | -1% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.