Joanne Bal sold $244k of VITL
GC, SEC. AND HEAD OF IMPACT at Vital Farms, Inc.. 4,796 shares at an average of $50.95, traded Aug 22, 2025, filed Aug 26, 2025.
Score components
- +15RoleOfficer
- +13Trade size$244k at market
- 0Share of holdings soldSold 10.0% of holdings
- +15Cluster9 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -20.2%, 3m -38.8%, 6m -49.7%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001858527-25-000005, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 22, 2025 | SOpen-market sale Common Stock | -4,796 | $50.95 | $244k | 43,332 | Aug 26, 2025 |
Related signals
Other insiders at Vital Farms, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 58Moderate | Vital Farms, Inc. | Glenda J Flanagan director | $51k 6,100 shares | +19% | |
| 51Moderate | Vital Farms, Inc. | Kofi Owusu Amoo-Gottfried director | $20k 2,375 shares | +8% | |
| 58Moderate | Vital Farms, Inc. | Stephanie Coon Chief Strategy Officer | $50k 5,895 shares | +10% | |
| 70Notable | Vital Farms, Inc. | William B. Cyr director | $51k 6,000 shares | +77% | |
| 6Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $305k 15,000 shares | -0% | |
| 50Moderate | Vital Farms, Inc. | Karl Khoury director | $92k 5,000 shares | +4% | |
| 61Notable | Vital Farms, Inc. | William B. Cyr director | $98k 4,750 shares | +156% | |
| 8Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $407k 20,000 shares | -0% | |
| 19Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $558k 20,000 shares | -0% | |
| 22Weak | Vital Farms, Inc. | Matthew Ohayer EXECUTIVE CHAIRPERSON | $771k 25,000 shares | -0% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.