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sellWeak cluster of 210b5-1 plan

Thilo Wrede sold $47k of VITL

CHIEF FINANCIAL OFFICER at Vital Farms, Inc.. 1,200 shares at an average of $38.97, traded Jul 11, 2025, filed Jul 15, 2025.

Warning score
16
Value
$47k
1,200 shares
Holdings after
56,187
-2% from before
From 52-week low
+36%
low $28.13, close $38.17
From 52-week high
-15%
high $45.12, as of Jul 11, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $47k at market
    +6
  • Share of holdings sold
    Sold 2.1% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

VITLOct 9, 2026 · close 9.33
Since filing Jul 15, 2025: -75.3%SPY +26.8% · excess -102.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-095875, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 11, 2025SOpen-market sale
Common Stock10b5-1
-1,200$38.97$47k56,187Jul 15, 2025

Related signals

Other insiders at Vital Farms, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
53Moderate
VITLbuy
Vital Farms, Inc.
William B. Cyr
director
$98k
4,750 shares
+156%
32Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$587k
16,734 shares
-3%
20Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$176k
5,000 shares
-0%
31Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$829k
25,000 shares
-0%
25Weak
VITLsell10b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$987k
30,000 shares
-0%
30Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$429k
9,667 shares
-1%
33Weak
VITLsell 210b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$1.4M
35,000 shares
-1%
35Weak
VITLsell 210b5-1
Vital Farms, Inc.
Russell Diez-Canseco
PRESIDENT AND CEO
$790k
16,700 shares
-2%
60Notable
VITLsell 3
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$5.1M
100,000 shares
-2%
40Moderate
VITLsell 410b5-1
Vital Farms, Inc.
Matthew Ohayer
EXECUTIVE CHAIRPERSON
$13M
245,000 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Thilo Wrede sold $47k of VITL | InsiderTell