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sellModerate

Reid Hoffman sold $19M of AUR

director at Aurora Innovation, Inc.. 3,693,874 shares at an average of $5.28, traded Nov 4, 2024, filed Nov 5, 2024.

Warning score
50
Value
$19M
3,693,874 shares
Holdings after
557,426
-28% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $19.5M at market
    +25
  • Share of holdings sold
    Sold 28% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +33.6%, 3m +33.4%, 6m +38.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

AUROct 9, 2026 · close 5.83
Since filing Nov 5, 2024: +12.5%SPY +38.1% · excess -25.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001828108-24-000143, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 4, 2024CConversion
Class A Common Stockindirect: See Footnotes
+6,343,637--13,358,122Nov 5, 2024
Nov 4, 2024CConversion
Class A Common Stockindirect: See Footnotes
+352,425--742,119Nov 5, 2024
Nov 4, 2024CConversion
Class A Common Stockindirect: See Footnotes
+352,425--742,120Nov 5, 2024
Nov 4, 2024SOpen-market sale
Class A Common Stockindirect: See Footnotes
-1,254,486$5.45$6.8M12,103,636Nov 5, 2024
Nov 4, 2024SOpen-market sale
Class A Common Stockindirect: See Footnotes
-69,694$5.45$380k672,425Nov 5, 2024
Nov 4, 2024SOpen-market sale
Class A Common Stockindirect: See Footnotes
-69,694$5.45$380k672,426Nov 5, 2024
Nov 5, 2024SOpen-market sale
Class A Common Stockindirect: See Footnotes
-2,070,000$5.17$11M10,033,636Nov 5, 2024
Nov 5, 2024SOpen-market sale
Class A Common Stockindirect: See Footnotes
-115,000$5.17$595k557,425Nov 5, 2024
Nov 5, 2024SOpen-market sale
Class A Common Stockindirect: See Footnotes
-115,000$5.17$595k557,426Nov 5, 2024
Nov 4, 2024CConversion
Class B Common Stockderivativeindirect: See Footnotes
-6,343,637$0.00$06,343,637Nov 5, 2024
Nov 4, 2024CConversion
Class B Common Stockderivativeindirect: See Footnotes
-352,425$0.00$0352,425Nov 5, 2024
Nov 4, 2024CConversion
Class B Common Stockderivativeindirect: See Footnotes
-352,425$0.00$0352,425Nov 5, 2024

Related signals

Other insiders at Aurora Innovation, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
42Moderate
AURsell
Aurora Innovation, Inc.
Uber Technologies, Inc
owner
$182M
29,369,611 shares
-16%
33Weak
AURsell
Aurora Innovation, Inc.
Gloria R. Boyland
director
$273k
46,097 shares
-12%
35Weak
AURsell 2
Aurora Innovation, Inc.
Gloria R. Boyland
director
$189k
30,000 shares
-8%
68Notable
AURsell 2
Aurora Innovation, Inc.
Reid Hoffman
director
$2.9M
537,837 shares
-111%
68Notable
AURsell 2
Aurora Innovation, Inc.
Reid Hoffman
director
$17M
3,143,563 shares
-95%
50Moderate
AURsell
Aurora Innovation, Inc.
Reid Hoffman
director
$14M
2,537,374 shares
-45%
50Moderate
AURsell
Aurora Innovation, Inc.
Reid Hoffman
director
$27M
4,929,713 shares
-49%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Reid Hoffman sold $19M of AUR | InsiderTell