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sellWeak

Lisa Roger sold $12k of BRFH

Chief Financial Officer at BARFRESH FOOD GROUP INC.. 4,522 shares at an average of $2.64, traded Dec 16, 2024, filed Dec 16, 2024.

Warning score
22
Value
$12k
4,522 shares
Holdings after
72,106
-6% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $12k at market
    0
  • Share of holdings sold
    Sold 5.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +17.5%, 3m +39.5%, 6m +22.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BRFHOct 9, 2026 · close 0.79
Since filing Dec 16, 2024: -65.4%SPY +31.2% · excess -96.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001493152-24-050307, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 16, 2024SOpen-market sale
Common Stock
-200$2.56$51276,428Dec 16, 2024
Dec 16, 2024SOpen-market sale
Common Stock
-8$2.55$2076,420Dec 16, 2024
Dec 16, 2024SOpen-market sale
Common Stock
-200$2.52$50476,220Dec 16, 2024
Dec 16, 2024SOpen-market sale
Common Stock
-14$2.50$3576,206Dec 16, 2024
Dec 16, 2024SOpen-market sale
Common Stock
-4,100$2.65$11k72,106Dec 16, 2024

Related signals

Other insiders at BARFRESH FOOD GROUP INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
BRFHsell
BARFRESH FOOD GROUP INC.
Lisa Roger
Chief Financial Officer
$28k
25,329 shares
-35%
8Weak
BRFHsell
BARFRESH FOOD GROUP INC.
Lisa Roger
Chief Financial Officer
$7,475
6,127 shares
-8%
36Weak
BRFHbuy
BARFRESH FOOD GROUP INC.
Coste Riccardo Delle
Chief Executive Officer
$15k
6,000 shares
+7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Lisa Roger sold $12k of BRFH | InsiderTell