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sellWeak cluster of 210b5-1 plan

Jennifer McCalman sold $50k of HSY

VP, Chief Accounting Officer at HERSHEY CO. 278 shares at an average of $179.28, traded Nov 4, 2024, filed Nov 5, 2024.

Warning score
10
Value
$50k
278 shares
Holdings after
2,960
-9% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $50k at market
    +7
  • Share of holdings sold
    Sold 8.6% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -2.3%, 3m -19.0%, 6m -4.0%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HSYOct 9, 2026 · close 162.74
Since filing Nov 5, 2024: -3.8%SPY +38.1% · excess -42.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-24-026478, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 4, 2024SOpen-market sale
Common Stock10b5-1
-278$179.28$50k2,960Nov 5, 2024

Related signals

Other insiders at HERSHEY CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.8M
30,000 shares
-5%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.2M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$4.9M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.3M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.1M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.4M
20,000 shares
-3%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$5.2M
30,000 shares
-4%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%
17Weak
HSYsell10b5-1
HERSHEY CO
Hershey Trust Co Trustee In Trust For Milton Hershey School
owner
$3.5M
20,000 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jennifer McCalman sold $50k of HSY | InsiderTell