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sellModerate cluster of 9

Jonathan Mayle sold $137k of HNST

SVP, Customer Sales at Honest Company, Inc.. 21,000 shares at an average of $6.50, traded Nov 15, 2024, filed Nov 15, 2024.

Warning score
41
Value
$137k
21,000 shares
Holdings after
277,505
-7% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $136k at market
    +11
  • Share of holdings sold
    Sold 7.0% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +2.2%, 3m -9.8%, 6m -20.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Nov 15, 2024: -26.6%SPY +36.0% · excess -62.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001530979-24-000096, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 15, 2024SOpen-market sale
Common Stock
-21,000$6.50$137k277,505Nov 15, 2024

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$12k
4,767 shares
-2%
18Weak
HNSTsell 710b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$75k
28,896 shares
-3%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$13k
5,049 shares
-1%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$12k
4,722 shares
-2%
15Weak
HNSTsell 710b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$31k
11,849 shares
-2%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$13k
5,071 shares
-2%
33Weak
HNSTsell 710b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$254k
97,505 shares
-3%
15Weak
HNSTsell 710b5-1
Honest Company, Inc.
Stephen Winchell
Chief Innovation Officer
$28k
10,595 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jonathan Mayle sold $137k of HNST | InsiderTell