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sellWeak cluster of 910b5-1 plan

Carla Vernon sold $463k of HNST

Chief Executive Officer at Honest Company, Inc.. 65,176 shares at an average of $7.10, traded Nov 20, 2024, filed Nov 20, 2024.

Warning score
37
Value
$463k
65,176 shares
Holdings after
2,763,143
-2% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $463k at market
    +17
  • Share of holdings sold
    Sold 2.3% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.0%, 3m -14.6%, 6m -31.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Nov 20, 2024: -30.1%SPY +34.9% · excess -65.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001961856-24-000024, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 20, 2024SOpen-market sale
Common Stock10b5-1
-65,176$7.10$463k2,763,143Nov 20, 2024

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
1Weak
HNSTsell10b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$43k
15,099 shares
-3%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$12k
4,767 shares
-2%
18Weak
HNSTsell 710b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$75k
28,896 shares
-3%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$13k
5,049 shares
-1%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Jonathan Mayle
SVP, Customer Sales
$12k
4,722 shares
-2%
15Weak
HNSTsell 710b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$31k
11,849 shares
-2%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$13k
5,071 shares
-2%
33Weak
HNSTsell 710b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$254k
97,505 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Carla Vernon sold $463k of HNST | InsiderTell