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sellWeak cluster of 910b5-1 plan

Thomas Sternweis sold $11k of HNST

SVP, Enterprise Dev. & Strat. at Honest Company, Inc.. 1,515 shares at an average of $7.10, traded Nov 20, 2024, filed Nov 20, 2024.

Warning score
10
Value
$11k
1,515 shares
Holdings after
234,215
-1% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $11k at market
    0
  • Share of holdings sold
    Sold 0.6% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -5.0%, 3m -14.6%, 6m -31.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HNSTOct 9, 2026 · close 5.07
Since filing Nov 20, 2024: -30.1%SPY +34.9% · excess -65.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0002016633-24-000019, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 20, 2024SOpen-market sale
Common Stock10b5-1
-1,515$7.10$11k234,215Nov 20, 2024

Related signals

Other insiders at Honest Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
HNSTsell
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$123k
25,000 shares
-6%
6Weak
HNSTsell10b5-1
Honest Company, Inc.
Thomas Sternweis
SVP, Enterprise Dev. & Strat.
$137k
25,000 shares
-6%
3Weak
HNSTsell 210b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$12k
4,767 shares
-2%
11Weak
HNSTsell 210b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$75k
28,896 shares
-3%
3Weak
HNSTsell 210b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$13k
5,049 shares
-1%
10Weak
HNSTsell 710b5-1
Honest Company, Inc.
Dorria L. Ball
Chief People Officer
$18k
4,856 shares
-2%
21Weak
HNSTsell 710b5-1
Honest Company, Inc.
Katherine Barton
Chief Growth Officer
$125k
34,402 shares
-4%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Brendan Sheehey
General Counsel
$44k
12,059 shares
-2%
16Weak
HNSTsell 710b5-1
Honest Company, Inc.
Stephen Winchell
Chief Innovation Officer
$40k
10,841 shares
-3%
35Weak
HNSTsell 710b5-1
Honest Company, Inc.
Carla Vernon
Chief Executive Officer
$363k
99,328 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Thomas Sternweis sold $11k of HNST | InsiderTell