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sellModerate cluster of 2

R. Alexandra Keith sold $408k of PG

CEO - Beauty at PROCTER & GAMBLE Co. 2,401 shares at an average of $170.00, traded Oct 22, 2024, filed Oct 23, 2024.

Warning score
54
Value
$408k
2,401 shares
Holdings after
3,488
-15% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $408k at market
    +16
  • Share of holdings sold
    Sold 15% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +4.0%, 3m -2.9%, 6m -1.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PGOct 9, 2026 · close 151.23
Since filing Oct 23, 2024: -6.4%SPY +37.8% · excess -44.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-24-025874, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 22, 2024SOpen-market sale
Common Stock
-1,992$170.00$339k13,783Oct 23, 2024
Oct 22, 2024SOpen-market sale
Common Stockindirect: By Spouse
-409$170.00$70k3,488Oct 23, 2024

Related signals

Other insiders at PROCTER & GAMBLE Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
54Moderate
PGsell 3
PROCTER & GAMBLE Co
Paul Gama
CEO- Health Care
$323k
2,225 shares
-4%
45Moderate
PGsell 3
PROCTER & GAMBLE Co
Susan Street Whaley
Chief Legal Officer & Secy
$344k
2,369 shares
-7%
56Moderate
PGsell 3
PROCTER & GAMBLE Co
Andre Schulten
Chief Financial Officer
$569k
3,914 shares
-6%
45Moderate
PGsell
PROCTER & GAMBLE Co
Moses Victor Javier Aguilar
Chf Rsch, Dev & Innov Officer
$1.7M
10,520 shares
-29%
55Moderate
PGsell
PROCTER & GAMBLE Co
Gary A Coombe
CEO - Grooming
$6.1M
35,000 shares
-61%
70Notable
PGsell
PROCTER & GAMBLE Co
Gary A Coombe
CEO - Grooming
$3.1M
18,000 shares
-45%
73Notable
PGsell 2
PROCTER & GAMBLE Co
Gary A Coombe
CEO - Grooming
$8.6M
47,847 shares
-54%
63Notable
PGsell 2
PROCTER & GAMBLE Co
Balaji Purushothaman
Chief Human Resources Officer
$2.2M
12,800 shares
-52%
53Moderate
PGsell 2
PROCTER & GAMBLE Co
Balaji Purushothaman
Chief Human Resources Officer
$2.2M
12,800 shares
-53%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

R. Alexandra Keith sold $408k of PG | InsiderTell