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sellWeak

Nicole Neuburger sold $783k of LULU

Chief Brand Officer at lululemon athletica inc.. 2,022 shares at an average of $387.11, traded Dec 26, 2024, filed Dec 30, 2024.

Warning score
27
Value
$783k
2,022 shares
Holdings after
6,198
-25% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $783k at market
    +22
  • Share of holdings sold
    Sold 25% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +7.1%, 3m -26.3%, 6m -38.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LULUOct 9, 2026 · close 94.50
Since filing Dec 30, 2024: -75.4%SPY +34.9% · excess -110.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001062993-24-021277, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 26, 2024MOption exercise
Common Stock
+19$239.39$4,5486,217Dec 30, 2024
Dec 26, 2024MOption exercise
Common Stock
+656$188.84$124k6,873Dec 30, 2024
Dec 26, 2024MOption exercise
Common Stock
+605$306.71$186k7,478Dec 30, 2024
Dec 26, 2024MOption exercise
Common Stock
+416$376.92$157k7,894Dec 30, 2024
Dec 26, 2024MOption exercise
Common Stock
+37$307.77$11k7,931Dec 30, 2024
Dec 26, 2024MOption exercise
Common Stock
+289$358.09$103k8,220Dec 30, 2024
Dec 26, 2024SOpen-market sale
Common Stock
-2,022$387.11$783k6,198Dec 30, 2024
Dec 26, 2024MOption exercise
Stock Option (right to buy)derivative
-19$0.00$056Dec 30, 2024
Dec 26, 2024MOption exercise
Stock Option (right to buy)derivative
-656$0.00$01,966Dec 30, 2024
Dec 26, 2024MOption exercise
Stock Option (right to buy)derivative
-605$0.00$02,623Dec 30, 2024
Dec 26, 2024MOption exercise
Stock Option (right to buy)derivative
-416$0.00$02,910Dec 30, 2024
Dec 26, 2024MOption exercise
Stock Option (right to buy)derivative
-37$0.00$0254Dec 30, 2024
Dec 26, 2024MOption exercise
Stock Option (right to buy)derivative
-289$0.00$04,327Dec 30, 2024

Related signals

Other insiders at lululemon athletica inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
66Notable
LULUbuy
lululemon athletica inc.
Charles Bergh V
director
$500k
4,275 shares
+70%
25Weak
LULUsell
lululemon athletica inc.
Nicole Neuburger
Chief Brand Officer
$100k
622 shares
-3%
72Notable
LULUbuy 2
lululemon athletica inc.
Andre Maestrini
Pres, CCO & Interim Co-CEO
$495k
3,275 shares
+10%
74Notable
LULUbuy 2
lululemon athletica inc.
Charles Bergh V
director
$1000k
6,090 shares
-
34Weak
LULUsell 2
lululemon athletica inc.
Meghan Frank
Chief Financial Officer
$562k
2,658 shares
-9%
68Notable
LULUsell 2
lululemon athletica inc.
Celeste Burgoyne
Pres Americas & Global Guest
$2.8M
13,511 shares
-72%
25Weak
LULUsell
lululemon athletica inc.
Nicole Neuburger
Chief Brand Officer
$109k
615 shares
-6%
40Moderate
LULUsell
lululemon athletica inc.
Calvin McDonald
Chief Executive Officer
$6.4M
27,049 shares
-20%
45Moderate
LULUsell
lululemon athletica inc.
Celeste Burgoyne
Pres Americas & Global Guest
$10M
24,870 shares
-67%
52Moderate
LULUbuy
lululemon athletica inc.
Martha A M Morfitt
director
$1.4M
3,700 shares
-

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Nicole Neuburger sold $783k of LULU | InsiderTell