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sellNotable cluster of 610b5-1 plan

Mitch Reback sold $2.7M of SG

CHIEF FINANCIAL OFFICER at Sweetgreen, Inc.. 72,000 shares at an average of $37.77, traded Dec 9, 2024, filed Dec 11, 2024.

Warning score
62
Value
$2.7M
72,000 shares
Holdings after
43,901
-90% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $2.7M at market
    +25
  • Share of holdings sold
    Sold 90% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SGOct 9, 2026 · close 9.63
Since filing Dec 11, 2024: -75.2%SPY +31.1% · excess -106.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-24-028998, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-21,430$37.31$800k58,471Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-10,370$37.85$393k48,101Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-2,200$39.42$87k45,901Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-1,500$40.22$60k44,401Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-500$41.22$21k43,901Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-19,967$37.28$744k59,934Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-11,833$37.83$448k48,101Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-2,200$39.42$87k45,901Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-1,500$40.24$60k44,401Dec 11, 2024
Dec 9, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-500$41.22$21k43,901Dec 11, 2024

Related signals

Other insiders at Sweetgreen, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
59Moderate
SGbuy 2
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$100k
18,115 shares
-
84Strong
SGbuy 2
Sweetgreen, Inc.
Jonathan Neman
CHIEF EXECUTIVE OFFICER
$1000k
179,800 shares
-
32Weak
SGsell
Sweetgreen, Inc.
Mitch Reback
CHIEF FINANCIAL OFFICER
$106k
11,530 shares
-3%
54Moderate
SGbuy
Sweetgreen, Inc.
Clifford Burrows
director
$252k
19,200 shares
-
33Weak
SGsell
Sweetgreen, Inc.
Mitch Reback
CHIEF FINANCIAL OFFICER
$154k
10,088 shares
-3%
0Weak
SGsell10b5-1
Sweetgreen, Inc.
Mitch Reback
CHIEF FINANCIAL OFFICER
$84k
4,000 shares
-1%
22Weak
SGsell
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$51k
2,123 shares
-0%
27Weak
SGsell10b5-1
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$185k
7,400 shares
-100%
55Moderate
SGsell 4
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$6.4M
170,199 shares
-9%
65Notable
SGsell 4
Sweetgreen, Inc.
Jonathan Neman
CHIEF EXECUTIVE OFFICER
$6.4M
170,199 shares
-9%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mitch Reback sold $2.7M of SG | InsiderTell