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sellModerate cluster of 910b5-1 plan

Nathaniel Ru sold $1.5M of SG

Chief Brand Officer at Sweetgreen, Inc.. 37,688 shares at an average of $40.21, traded Nov 6, 2024, filed Nov 7, 2024.

Warning score
40
Value
$1.5M
37,688 shares
Holdings after
1,952,129
-225% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.5M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    9 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -0.4%, 3m -27.2%, 6m -56.9%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SGOct 9, 2026 · close 9.63
Since filing Nov 7, 2024: -77.2%SPY +33.7% · excess -110.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001415889-24-026363, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 6, 2024CConversion
Class A Common Stockindirect: See footnote10b5-1
+16,751$0.00$016,751Nov 7, 2024
Nov 6, 2024SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-16,751$40.21$674k0Nov 7, 2024
Nov 6, 2024MOption exercise
Class A Common Stock10b5-1
+20,937$0.96$20k1,973,066Nov 7, 2024
Nov 6, 2024SOpen-market sale
Class A Common Stock10b5-1
-20,937$40.21$842k1,952,129Nov 7, 2024
Nov 6, 2024CConversion
Class B Common Stockderivativeindirect: See footnote10b5-1
-16,751$0.00$03,372,493Nov 7, 2024
Nov 6, 2024MOption exercise
Stock Option (Right to Buy)derivative10b5-1
-20,937$0.00$056,550Nov 7, 2024

Related signals

Other insiders at Sweetgreen, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
54Moderate
SGbuy
Sweetgreen, Inc.
Clifford Burrows
director
$252k
19,200 shares
-
22Weak
SGsell
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$51k
2,123 shares
-0%
27Weak
SGsell10b5-1
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$185k
7,400 shares
-100%
55Moderate
SGsell 4
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$6.4M
170,199 shares
-9%
65Notable
SGsell 4
Sweetgreen, Inc.
Jonathan Neman
CHIEF EXECUTIVE OFFICER
$6.4M
170,199 shares
-9%
55Moderate
SGsell 4
Sweetgreen, Inc.
Nathaniel Ru
Chief Brand Officer
$6.4M
170,199 shares
-9%
55Moderate
SGsell 610b5-1
Sweetgreen, Inc.
Nicolas Jammet
Chief Concept Officer
$2.0M
50,423 shares
-100%
65Notable
SGsell 610b5-1
Sweetgreen, Inc.
Jonathan Neman
CHIEF EXECUTIVE OFFICER
$2.0M
51,128 shares
-100%
62Notable
SGsell 610b5-1
Sweetgreen, Inc.
Mitch Reback
CHIEF FINANCIAL OFFICER
$2.7M
72,000 shares
-90%
55Moderate
SGsell 610b5-1
Sweetgreen, Inc.
Nathaniel Ru
Chief Brand Officer
$2.1M
53,718 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Nathaniel Ru sold $1.5M of SG | InsiderTell