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sellWeak cluster of 210b5-1 plan

William Zerella sold $309k of ACVA

Chief Financial Officer at ACV Auctions Inc.. 15,000 shares at an average of $20.63, traded Feb 4, 2025, filed Feb 6, 2025.

Warning score
24
Value
$309k
15,000 shares
Holdings after
447,452
-3% from before
From 52-week low
+22%
low $17.04, close $20.86
From 52-week high
-10%
high $23.17, as of Feb 4, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $309k at market
    +14
  • Share of holdings sold
    Sold 3.2% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ACVAOct 9, 2026 · close 10.44
Since filing Feb 6, 2025: -50.2%SPY +30.9% · excess -81.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-004251, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 4, 2025SOpen-market sale
Class A Common Stock10b5-1
-15,000$20.63$309k447,452Feb 6, 2025

Related signals

Other insiders at ACV Auctions Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
30Weak
ACVAsell 310b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$1.9M
115,987 shares
-26%
50Moderate
ACVAsell 310b5-1
ACV Auctions Inc.
George Chamoun
Chief Executive Officer
$5.4M
350,000 shares
-11%
29Weak
ACVAsell 310b5-1
ACV Auctions Inc.
William Zerella
Chief Financial Officer
$203k
15,000 shares
-2%
2Weak
ACVAsell 210b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$304k
15,000 shares
-5%
15Weak
ACVAsell 210b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$821k
40,147 shares
-12%
24Weak
ACVAsell 210b5-1
ACV Auctions Inc.
William Zerella
Chief Financial Officer
$309k
15,000 shares
-3%
16Weak
ACVAsell 210b5-1
ACV Auctions Inc.
William Zerella
Chief Financial Officer
$704k
32,500 shares
-6%
10Weak
ACVAsell 410b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$327k
15,000 shares
-4%
55Moderate
ACVAsell 410b5-1
ACV Auctions Inc.
George Chamoun
Chief Executive Officer
$7.6M
350,000 shares
-32%
30Weak
ACVAsell 410b5-1
ACV Auctions Inc.
Craig Eric Anderson
CCDSO
$5.4M
240,563 shares
-48%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Zerella sold $309k of ACVA | InsiderTell