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sellWeak cluster of 310b5-1 plan

William Zerella sold $203k of ACVA

Chief Financial Officer at ACV Auctions Inc.. 15,000 shares at an average of $13.53, traded Mar 11, 2025, filed Mar 13, 2025.

Warning score
29
Value
$203k
15,000 shares
Holdings after
766,266
-2% from before
From 52-week low
+5%
low $13.10, close $13.78
From 52-week high
-41%
high $23.17, as of Mar 11, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $203k at market
    +12
  • Share of holdings sold
    Sold 1.9% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ACVAOct 9, 2026 · close 10.44
Since filing Mar 13, 2025: -25.4%SPY +44.0% · excess -69.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-012603, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 11, 2025SOpen-market sale
Class A Common Stock10b5-1
-15,000$13.53$203k766,266Mar 13, 2025

Related signals

Other insiders at ACV Auctions Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
51Moderate
ACVAsell 3
ACV Auctions Inc.
Eileen A Kamerick
director
$154k
9,239 shares
-48%
10Weak
ACVAsell 310b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$371k
22,171 shares
-5%
50Moderate
ACVAsell 310b5-1
ACV Auctions Inc.
George Chamoun
Chief Executive Officer
$5.9M
350,000 shares
-11%
23Weak
ACVAsell 210b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$3.8M
223,330 shares
-32%
20Weak
ACVAsell 210b5-1
ACV Auctions Inc.
Andrew Peer
VP, Corporate Controller & CAO
$222k
12,927 shares
-18%
30Weak
ACVAsell 310b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$1.9M
115,987 shares
-26%
50Moderate
ACVAsell 310b5-1
ACV Auctions Inc.
George Chamoun
Chief Executive Officer
$5.4M
350,000 shares
-11%
24Weak
ACVAsell 210b5-1
ACV Auctions Inc.
William Zerella
Chief Financial Officer
$309k
15,000 shares
-3%
2Weak
ACVAsell 210b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$304k
15,000 shares
-5%
15Weak
ACVAsell 210b5-1
ACV Auctions Inc.
Michael Waterman
Chief Sales Officer
$821k
40,147 shares
-12%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William Zerella sold $203k of ACVA | InsiderTell