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sellModerate cluster of 8

Mary Ellen Adcock sold $6.9M of KR

Senior Vice President at KROGER CO. 103,936 shares at an average of $66.39, traded Mar 13, 2025, filed Mar 17, 2025.

Warning score
50
Value
$6.9M
103,936 shares
Holdings after
194,136
-35% from before
From 52-week low
+30%
low $49.35, close $64.00
From 52-week high
-2%
high $65.57, as of Mar 13, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $6.9M at market
    +25
  • Share of holdings sold
    Sold 35% of holdings
    +10
  • Cluster
    8 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KROct 9, 2026 · close 61.64
Since filing Mar 17, 2025: -4.1%SPY +40.0% · excess -44.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-039906, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 13, 2025MOption exercise
Common Stock
+41,460$24.75$1.0M235,596Mar 17, 2025
Mar 13, 2025MOption exercise
Common Stock
+43,888$29.12$1.3M279,484Mar 17, 2025
Mar 13, 2025MOption exercise
Common Stock
+18,588$22.08$410k298,072Mar 17, 2025
Mar 13, 2025SOpen-market sale
Common Stock
-41,460$66.43$2.8M256,612Mar 17, 2025
Mar 13, 2025SOpen-market sale
Common Stock
-43,888$66.34$2.9M212,724Mar 17, 2025
Mar 13, 2025SOpen-market sale
Common Stock
-18,588$66.41$1.2M194,136Mar 17, 2025
Mar 13, 2025AGrant or award
Common Stock
+19,289$0.00$0213,425Mar 17, 2025
Mar 13, 2025AGrant or award
Common Stock
+15,204$0.00$0228,629Mar 17, 2025
Mar 13, 2025FTax withholding
Common Stock
-6,789$66.10$449k221,840Mar 17, 2025
Mar 14, 2025FTax withholding
Common Stock
-3,117$65.10$203k218,723Mar 17, 2025
Mar 13, 2025MOption exercise
Non-Qualified Stock Optionsderivative
-41,460$0.00$00Mar 17, 2025
Mar 13, 2025MOption exercise
Non-Qualified Stock Optionsderivative
-18,588$0.00$00Mar 17, 2025
Mar 13, 2025MOption exercise
Non-Qualified Stock Optionsderivative
-43,888$0.00$00Mar 17, 2025
Mar 13, 2025AGrant or award
Non-Qualified Stock Optionderivative
+42,247$0.00$042,247Mar 17, 2025

Related signals

Other insiders at KROGER CO and this insider’s other filings.

ScoreSideCompanyInsiderValueSharesFiled
35WeaksellKR
KROGER CO
Mary Ellen Adcock
Executive Vice President
$4.4M72,901
36Weaksell 8KR
KROGER CO
Kenneth C Kimball
Senior Vice President
$719k11,000
60Notablesell 8KR
KROGER CO
Gabriel Arreaga
Senior Vice President
$1.0M15,959
60Notablesell 8KR
KROGER CO
Yael Cosset
Senior Vice President and CIO
$1.2M17,685
56Moderatesell 8KR
KROGER CO
Carin L Fike
Vice President and Treasurer
$299k4,492
45Moderatesell 8KR
KROGER CO
Brian W Nichols
Vice President & Controller
$95k1,441
51Moderatesell 8KR
KROGER CO
Yael Cosset
Senior Vice President and CIO
$691k10,510
45Moderatesell 8KR
KROGER CO
Timothy A Massa
Senior Vice President
$2.0M29,554
39Weaksell 8KR
KROGER CO
Brian W Nichols
Vice President & Controller
$87k1,300
60Notablesell 8KR
KROGER CO
Yael Cosset
Senior Vice President and CIO
$7.8M115,149

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mary Ellen Adcock sold $6.9M of KR | InsiderTell