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sellWeak10b5-1 plan

William A. Heyburn sold $525k of SRTA

Chief Financial Officer at Blade Air Mobility, Inc.. 104,570 shares at an average of $5.02, traded Jan 6, 2025, filed Jan 8, 2025.

Warning score
5
Value
$525k
104,570 shares
Holdings after
1,222,220
-8% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CFO
    +22
  • Trade size
    $525k at market
    +18
  • Share of holdings sold
    Sold 7.9% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -8.4%, 3m -33.3%, 6m -0.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SRTAOct 12, 2026 · close 4.54
Since filing Jan 8, 2025: +9.4%SPY +34.6% · excess -25.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001779128-25-000002, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 6, 2025SOpen-market sale
Class A common stock, $0.0001 par value per share10b5-1
-103,670$5.02$521k1,223,120Jan 8, 2025
Jan 7, 2025SOpen-market sale
Class A common stock, $0.0001 par value per share10b5-1
-900$5.00$4,5031,222,220Jan 8, 2025
Jan 8, 2025MOption exercise
Class A common stock, $0.0001 par value per share10b5-1
+175,000$0.18$32k1,397,220Jan 8, 2025
Jan 8, 2025MOption exercise
Stock Option (right to buy)derivative10b5-1
-175,000$0.00$00Jan 8, 2025

Related signals

Other insiders at Blade Air Mobility, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
20Weak
SRTAsell
Blade Air Mobility, Inc.
Reginald Love
director
$29k
5,091 shares
-3%
35Weak
SRTAsell 4
Blade Air Mobility, Inc.
Amir Cohen
Chief Accounting Officer
$27k
4,655 shares
-3%
52Moderate
SRTAsell 4
Blade Air Mobility, Inc.
William A. Heyburn
Co-CEO and CFO
$186k
31,671 shares
-2%
46Moderate
SRTAsell 4
Blade Air Mobility, Inc.
Scott M Wunsch
CEO, Logistics
$33k
5,550 shares
-1%
51Moderate
SRTAsell 4
Blade Air Mobility, Inc.
Melissa M. Tomkiel
Co-CEO and General Counsel
$175k
29,730 shares
-2%
19Weak
SRTAsell10b5-1
Blade Air Mobility, Inc.
Amir Cohen
Chief Accounting Officer
$299k
50,875 shares
-25%
4Weak
SRTAsell10b5-1
Blade Air Mobility, Inc.
Amir Cohen
Chief Accounting Officer
$83k
14,306 shares
-7%
45Moderate
SRTAbuy 2
Blade Air Mobility, Inc.
William A. Heyburn
Co-CEO and CFO
$76k
17,000 shares
+1%
27Weak
SRTAbuy 2
Blade Air Mobility, Inc.
Andrew Lauck
director
$22k
5,000 shares
+4%
22Weak
SRTAsell
Blade Air Mobility, Inc.
Reginald Love
director
$48k
11,000 shares
-9%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William A. Heyburn sold $525k of SRTA | InsiderTell