Mark Breitbard sold $221k of GAP
President & CEO, Gap Brand at GAP INC. 11,123 shares at an average of $19.87, traded Mar 17, 2025, filed Mar 18, 2025.
Score components
- +25RoleCEO
- +12Trade size$221k at market
- 0Share of holdings soldSold 8.2% of holdings
- +15Cluster7 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000039911-25-000042, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 17, 2025 | SOpen-market sale Common Stock10b5-1 | -7,730 | $20.00 | $155k | 127,378 | Mar 18, 2025 |
| Mar 18, 2025 | MOption exercise Common Stock10b5-1 | +17,275 | $0.00 | $0 | 144,653 | Mar 18, 2025 |
| Mar 18, 2025 | FTax withholding Common Stock10b5-1 | -7,919 | $20.10 | $159k | 136,734 | Mar 18, 2025 |
| Mar 18, 2025 | SOpen-market sale Common Stock10b5-1 | -3,393 | $19.58 | $66k | 133,341 | Mar 18, 2025 |
| Mar 17, 2025 | AGrant or award Restricted Stock Unitderivative10b5-1 | +72,674 | $0.00 | $0 | 203,811 | Mar 18, 2025 |
| Mar 18, 2025 | MOption exercise Restricted Stock Unitderivative10b5-1 | -17,275 | $0.00 | $0 | 186,536 | Mar 18, 2025 |
Related signals
Other insiders at GAP INC and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 48Moderate | GAP INC | William Sydney Fisher director, owner | $22M 933,656 shares | -6% | |
| 33Weak | GAP INC | Julie Gruber Chief Legal&Compliance Officer | $649k 27,538 shares | -47% | |
| 48Moderate | GAP INC | William Sydney Fisher director, owner | $1.5M 66,344 shares | -0% | |
| 25Weak | GAP INC | Mark Breitbard President & CEO, Gap Brand | $1.4M 51,385 shares | -29% | |
| 62Notable | GAP INC | Horacio Barbeito President & CEO, Old Navy | $818k 40,764 shares | -99% | |
| 37Weak | GAP INC | Chris Blakeslee President & CEO, Athleta | $201k 10,302 shares | -13% | |
| 32Weak | GAP INC | Mark Breitbard President & CEO, Gap Brand | $182k 9,356 shares | -7% | |
| 38Weak | GAP INC | Sarah Gilligan Chief Sup Chn & Transform Ofcr | $71k 3,644 shares | -100% | |
| 48Moderate | GAP INC | Katrina O'Connell Chief Financial Officer | $166k 8,503 shares | -100% | |
| 25Weak | GAP INC | Chris Blakeslee President & CEO, Athleta | $333k 16,980 shares | -17% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.