Skip to content
sellWeak cluster of 510b5-1 plan

Dafna Sarnoff sold $378k of CARG

Chief Marketing Officer at CarGurus, Inc.. 10,570 shares at an average of $35.78, traded Jan 3, 2025, filed Jan 6, 2025.

Warning score
26
Value
$378k
10,570 shares
Holdings after
95,261
-10% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $378k at market
    +16
  • Share of holdings sold
    Sold 10.0% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +7.2%, 3m -30.3%, 6m -9.8%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CARGOct 12, 2026 · close 28.39
Since filing Jan 6, 2025: -23.2%SPY +33.3% · excess -56.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-25-000740, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 2, 2025FTax withholding
Class A Common Stock10b5-1
-4,136$35.73$148k105,831Jan 6, 2025
Jan 3, 2025SOpen-market sale
Class A Common Stock10b5-1
-10,570$35.78$378k95,261Jan 6, 2025

Related signals

Other insiders at CarGurus, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
19Weak
CARGsell 310b5-1
CarGurus, Inc.
Ismail Elshareef
Chief Product Officer
$79k
2,673 shares
-2%
20Weak
CARGsell 310b5-1
CarGurus, Inc.
Matthew Todd Quinn
Chief Technology Officer
$113k
3,824 shares
-2%
22Weak
CARGsell 310b5-1
CarGurus, Inc.
Dafna Sarnoff
Chief Marketing Officer
$214k
7,234 shares
-7%
15Weak
CARGsell10b5-1
CarGurus, Inc.
Samuel Zales
COO and President
$346k
10,000 shares
-2%
23Weak
CARGsell 210b5-1
CarGurus, Inc.
Samuel Zales
COO and President
$365k
10,000 shares
-2%
25Weak
CARGsell 610b5-1
CarGurus, Inc.
Ismail Elshareef
Chief Product Officer
$340k
8,957 shares
-6%
65Notable
CARGsell 5
CarGurus, Inc.
Greg M Schwartz
director
$361k
10,000 shares
-53%
35Weak
CARGsell 510b5-1
CarGurus, Inc.
Dafna Sarnoff
Chief Marketing Officer
$635k
17,151 shares
-14%
26Weak
CARGsell 510b5-1
CarGurus, Inc.
Jason Trevisan
Chief Executive Officer
$45k
1,100 shares
-0%
23Weak
CARGsell 510b5-1
CarGurus, Inc.
Javier Esquivel Zamora
General Counsel and Secretary
$230k
6,205 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Dafna Sarnoff sold $378k of CARG | InsiderTell