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sellNotable cluster of 610b5-1 plan

Matthew Prince sold $23M of NET

CEO & Board Co-Chair at Cloudflare, Inc.. 157,152 shares at an average of $144.71, traded Feb 25, 2025, filed Feb 27, 2025.

Warning score
65
Value
$23M
157,152 shares
Holdings after
0
-300% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $22.7M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NETOct 9, 2026 · close 360.93
Since filing Feb 27, 2025: +156.5%SPY +35.7% · excess +120.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-018551, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 25, 2025CConversion
Class A Common Stockindirect: See footnote10b5-1
+30,003--52,384Feb 27, 2025
Feb 25, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-9,333$140.94$1.3M43,051Feb 27, 2025
Feb 25, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-3,713$141.77$526k39,338Feb 27, 2025
Feb 25, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-11,100$143.04$1.6M28,238Feb 27, 2025
Feb 25, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-17,862$144.01$2.6M10,376Feb 27, 2025
Feb 25, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-5,963$144.72$863k4,413Feb 27, 2025
Feb 25, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-2,230$146.11$326k2,183Feb 27, 2025
Feb 25, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-2,183$146.87$321k0Feb 27, 2025
Feb 26, 2025CConversion
Class A Common Stockindirect: See footnote10b5-1
+52,384--52,384Feb 27, 2025
Feb 26, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-10,470$145.00$1.5M41,914Feb 27, 2025
Feb 26, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-37,118$145.82$5.4M4,796Feb 27, 2025
Feb 26, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-4,796$146.43$702k0Feb 27, 2025
Feb 27, 2025CConversion
Class A Common Stockindirect: See footnote10b5-1
+52,384--52,384Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-5,876$141.08$829k46,508Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-5,742$142.17$816k40,766Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-4,514$143.04$646k36,252Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-2,523$144.44$364k33,729Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-11,725$145.55$1.7M22,004Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-13,944$146.43$2.0M8,060Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-4,307$147.36$635k3,753Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-1,939$148.48$288k1,814Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-1,506$149.35$225k308Feb 27, 2025
Feb 27, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-308$150.29$46k0Feb 27, 2025
Feb 25, 2025CConversion
Class B Common Stockderivativeindirect: See footnote10b5-1
-30,003$0.00$07,988,639Feb 27, 2025
Feb 26, 2025CConversion
Class B Common Stockderivativeindirect: See footnote10b5-1
-52,384$0.00$07,936,255Feb 27, 2025
Feb 27, 2025CConversion
Class B Common Stockderivativeindirect: See footnote10b5-1
-52,384$0.00$07,883,871Feb 27, 2025

Related signals

Other insiders at Cloudflare, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
NETsell 210b5-1
Cloudflare, Inc.
Michelle Zatlyn
President and Board Co-Chair
$35M
99,009 shares
-96%
35Weak
NETsell 310b5-1
Cloudflare, Inc.
Carl Ledbetter
director
$1.8M
5,000 shares
-1%
27Weak
NETsell 310b5-1
Cloudflare, Inc.
Thomas J Seifert
Chief Financial Officer
$3.3M
10,000 shares
-8%
35Weak
NETsell 310b5-1
Cloudflare, Inc.
Carl Ledbetter
director
$1.6M
5,000 shares
-1%
45Moderate
NETsell 310b5-1
Cloudflare, Inc.
Michelle Zatlyn
PRESIDENT & BOARD CO-CHAIR
$28M
99,009 shares
-96%
27Weak
NETsell 310b5-1
Cloudflare, Inc.
Thomas J Seifert
Chief Financial Officer
$1.8M
10,000 shares
-4%
35Weak
NETsell 510b5-1
Cloudflare, Inc.
Carl Ledbetter
director
$1.8M
10,050 shares
-1%
23Weak
NETsell 610b5-1
Cloudflare, Inc.
Carl Ledbetter
director
$225k
1,241 shares
-0%
65Notable
NETsell 610b5-1
Cloudflare, Inc.
Matthew Prince
CEO & Board Co-Chair
$28M
157,152 shares
-300%
20Weak
NETsell 510b5-1
Cloudflare, Inc.
Katrin Suder
director
$105k
608 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Matthew Prince sold $23M of NET | InsiderTell