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sellNotable cluster of 410b5-1 plan

Matthew Prince sold $18M of NET

CEO & Board Co-Chair at Cloudflare, Inc.. 157,152 shares at an average of $115.83, traded Mar 17, 2025, filed Mar 19, 2025.

Warning score
65
Value
$18M
157,152 shares
Holdings after
0
-300% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $18.2M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NETOct 9, 2026 · close 360.93
Since filing Mar 19, 2025: +207.0%SPY +40.0% · excess +167.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001104659-25-025682, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 17, 2025CConversion
Class A Common Stockindirect: See footnote10b5-1
+52,384--52,384Mar 19, 2025
Mar 17, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-16,970$115.88$2.0M35,414Mar 19, 2025
Mar 17, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-31,332$116.65$3.7M4,082Mar 19, 2025
Mar 17, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-4,082$117.50$480k0Mar 19, 2025
Mar 18, 2025CConversion
Class A Common Stockindirect: See footnote10b5-1
+52,384--52,384Mar 19, 2025
Mar 18, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-9,076$112.61$1.0M43,308Mar 19, 2025
Mar 18, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-23,757$113.51$2.7M19,551Mar 19, 2025
Mar 18, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-18,329$114.43$2.1M1,222Mar 19, 2025
Mar 18, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-1,222$115.39$141k0Mar 19, 2025
Mar 19, 2025CConversion
Class A Common Stockindirect: See footnote10b5-1
+52,384--52,384Mar 19, 2025
Mar 19, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-3,295$114.63$378k49,089Mar 19, 2025
Mar 19, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-3,805$115.41$439k45,284Mar 19, 2025
Mar 19, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-8,615$116.29$1.0M36,669Mar 19, 2025
Mar 19, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-21,709$117.68$2.6M14,960Mar 19, 2025
Mar 19, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-14,960$118.47$1.8M0Mar 19, 2025
Mar 17, 2025CConversion
Class B Common Stockderivativeindirect: See footnote10b5-1
-52,384$0.00$07,831,487Mar 19, 2025
Mar 18, 2025CConversion
Class B Common Stockderivativeindirect: See footnote10b5-1
-52,384$0.00$07,779,103Mar 19, 2025
Mar 19, 2025CConversion
Class B Common Stockderivativeindirect: See footnote10b5-1
-52,384$0.00$07,726,719Mar 19, 2025

Related signals

Other insiders at Cloudflare, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
NETsell 210b5-1
Cloudflare, Inc.
Michelle Zatlyn
President and Board Co-Chair
$35M
99,009 shares
-96%
35Weak
NETsell 310b5-1
Cloudflare, Inc.
Carl Ledbetter
director
$1.8M
5,000 shares
-1%
27Weak
NETsell 310b5-1
Cloudflare, Inc.
Thomas J Seifert
Chief Financial Officer
$3.3M
10,000 shares
-8%
35Weak
NETsell 310b5-1
Cloudflare, Inc.
Carl Ledbetter
director
$1.6M
5,000 shares
-1%
45Moderate
NETsell 310b5-1
Cloudflare, Inc.
Michelle Zatlyn
PRESIDENT & BOARD CO-CHAIR
$28M
99,009 shares
-96%
45Moderate
NETsell 310b5-1
Cloudflare, Inc.
Michelle Zatlyn
President and Board Co-Chair
$9.6M
76,920 shares
-375%
27Weak
NETsell 310b5-1
Cloudflare, Inc.
Thomas J Seifert
CHIEF FINANCIAL OFFICER
$1.2M
10,000 shares
-3%
26Weak
NETsell 510b5-1
Cloudflare, Inc.
Douglas James Kramer
Chief Legal Officer
$420k
3,000 shares
-1%
27Weak
NETsell 510b5-1
Cloudflare, Inc.
Thomas J Seifert
Chief Financial Officer
$2.1M
15,000 shares
-5%
65Notable
NETsell 610b5-1
Cloudflare, Inc.
Matthew Prince
CEO & Board Co-Chair
$23M
157,152 shares
-300%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Matthew Prince sold $18M of NET | InsiderTell