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sellModerate cluster of 310b5-1 plan

Jennifer Cunningham Cotter sold $1.2M of PTON

Chief Content Officer at PELOTON INTERACTIVE, INC.. 187,238 shares at an average of $6.45, traded Mar 6, 2025, filed Mar 7, 2025.

Warning score
55
Value
$1.2M
187,238 shares
Holdings after
100,269
-65% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.2M at market
    +25
  • Share of holdings sold
    Sold 65% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PTONOct 9, 2026 · close 5.12
Since filing Mar 7, 2025: -17.6%SPY +37.8% · excess -55.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001639825-25-000054, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 6, 2025SOpen-market sale
Class A Common Stock10b5-1
-187,238$6.45$1.2M100,269Mar 7, 2025

Related signals

Other insiders at PELOTON INTERACTIVE, INC. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
11Weak
PTONsell10b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$145k
21,893 shares
-13%
16Weak
PTONsell
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$148k
23,520 shares
-12%
37Weak
PTONsell 3
PELOTON INTERACTIVE, INC.
Nick V. Caldwell
Chief Product Officer
$453k
68,727 shares
-13%
20Weak
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$261k
38,151 shares
-13%
32Weak
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$432k
47,457 shares
-14%
22Weak
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Saqib Baig
Chief Accounting Officer
$446k
46,078 shares
-26%
37Weak
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$1.6M
170,819 shares
-38%
50Moderate
PTONsell 3
PELOTON INTERACTIVE, INC.
Jennifer Cunningham Cotter
Chief Content Officer
$1.3M
131,617 shares
-28%
11Weak
PTONsell
PELOTON INTERACTIVE, INC.
Karen Boone
Interim CEO and President
$149k
17,259 shares
-7%
22Weak
PTONsell 310b5-1
PELOTON INTERACTIVE, INC.
Elizabeth F Coddington
Chief Financial Officer
$371k
36,820 shares
-15%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jennifer Cunningham Cotter sold $1.2M of PTON | InsiderTell