Skip to content
sellWeak cluster of 410b5-1 plan

Mary Beth DeNooyer sold $409k of KDP

Chief Human Resources Officer at Keurig Dr Pepper Inc.. 12,000 shares at an average of $34.05, traded Mar 4, 2025, filed Mar 5, 2025.

Warning score
11
Value
$409k
12,000 shares
Holdings after
187,537
-6% from before
From 52-week low
+11%
low $28.78, close $31.83
From 52-week high
-10%
high $35.53, as of Mar 4, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $409k at market
    +16
  • Share of holdings sold
    Sold 6.0% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +2.2%, 3m -0.8%, 6m -11.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KDPOct 9, 2026 · close 31.76
Since filing Mar 5, 2025: +0.7%SPY +36.1% · excess -35.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001418135-25-000018, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 3, 2025MOption exercise
Common Stock
+10,879$0.00$0202,575Mar 5, 2025
Mar 3, 2025FTax withholding
Common Stock
-5,358$34.13$183k197,217Mar 5, 2025
Mar 3, 2025MOption exercise
Common Stock
+4,572$0.00$0201,789Mar 5, 2025
Mar 3, 2025FTax withholding
Common Stock
-2,252$34.13$77k199,537Mar 5, 2025
Mar 4, 2025SOpen-market sale
Common Stock10b5-1
-12,000$34.05$409k187,537Mar 5, 2025
Mar 3, 2025MOption exercise
Restricted Stock Unitderivative
-10,879$0.00$07,252Mar 5, 2025
Mar 3, 2025MOption exercise
Restricted Stock Unitderivative
-4,572$0.00$04,572Mar 5, 2025

Related signals

Other insiders at Keurig Dr Pepper Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
50Moderate
KDPsell 2
Keurig Dr Pepper Inc.
Mary Beth DeNooyer
Chief Human Resources Officer
$778k
24,000 shares
-25%
42Moderate
KDPsell 2
Keurig Dr Pepper Inc.
Angela A. Stephens
Senior VP & Controller
$311k
9,500 shares
-15%
36Weak
KDPbuy
Keurig Dr Pepper Inc.
Aaron E Alt
director
$250k
7,862 shares
-
34Weak
KDPsell
Keurig Dr Pepper Inc.
Angela A. Stephens
Senior VP & Controller
$295k
10,000 shares
-16%
50Moderate
KDPbuy
Keurig Dr Pepper Inc.
Eric Gorli
President, US Refreshment Bev.
$254k
9,175 shares
+13%
8Weak
KDPsell10b5-1
Keurig Dr Pepper Inc.
Robert James Gamgort
Executive Chairman
$273k
7,601 shares
-0%
20Weak
KDPsell10b5-1
Keurig Dr Pepper Inc.
Robert James Gamgort
Executive Chairman
$6.8M
208,000 shares
-8%
28Weak
KDPsell 210b5-1
Keurig Dr Pepper Inc.
Robert James Gamgort
Executive Chairman
$6.9M
208,000 shares
-8%
24Weak
KDPsell 210b5-1
Keurig Dr Pepper Inc.
Mary Beth DeNooyer
Chief Human Resources Officer
$404k
12,000 shares
-13%
16Weak
KDPsell10b5-1
Keurig Dr Pepper Inc.
Mary Beth DeNooyer
Chief Human Resources Officer
$404k
12,000 shares
-11%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mary Beth DeNooyer sold $409k of KDP | InsiderTell