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sellWeak cluster of 3

Jeffrey J Deuel sold $166k of HFWA

CEO at HERITAGE FINANCIAL CORP /WA/. 7,033 shares at an average of $23.66, traded Mar 17, 2025, filed Mar 18, 2025.

Warning score
36
Value
$166k
7,033 shares
Holdings after
70,906
-9% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $166k at market
    +11
  • Share of holdings sold
    Sold 9.0% of holdings
    0
  • Cluster
    3 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -7.5%, 3m -4.5%, 6m +3.9%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HFWAOct 12, 2026 · close 27.24
Since filing Mar 18, 2025: +22.2%SPY +41.4% · excess -19.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001046025-25-000061, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 17, 2025MOption exercise
Common Stock
+2,339$23.77$56k70,376Mar 18, 2025
Mar 17, 2025MOption exercise
Common Stock
+3,915$23.77$93k74,291Mar 18, 2025
Mar 17, 2025MOption exercise
Common Stock
+5,844$23.77$139k80,135Mar 18, 2025
Mar 17, 2025FTax withholding
Common Stock
-2,196$23.77$52k77,939Mar 18, 2025
Mar 17, 2025SOpen-market sale
Common Stock
-7,033$23.66$166k70,906Mar 18, 2025
Mar 17, 2025MOption exercise
Restricted Stock Unitsderivative
-2,339$23.77$56k2,339Mar 18, 2025
Mar 17, 2025MOption exercise
Restricted Stock Unitsderivative
-3,915$23.77$93k7,832Mar 18, 2025
Mar 17, 2025MOption exercise
Performance Share Unitsderivative
-5,844$23.77$139k0Mar 18, 2025

Related signals

Other insiders at HERITAGE FINANCIAL CORP /WA/ and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
34Weak
HFWAsell 2
HERITAGE FINANCIAL CORP /WA/
Frederick B Rivera
director
$37k
1,300 shares
-18%
59Moderate
HFWAsell 2
HERITAGE FINANCIAL CORP /WA/
Brian Charneski
director
$399k
13,675 shares
-100%
45Moderate
HFWAsell 4
HERITAGE FINANCIAL CORP /WA/
Matthew T. Ray
EVP Chief Lending Officer
$111k
3,692 shares
-14%
45Moderate
HFWAsell 4
HERITAGE FINANCIAL CORP /WA/
Tony Chalfant
EVP Chief Credit Officer
$97k
3,234 shares
-14%
49Moderate
HFWAsell 4
HERITAGE FINANCIAL CORP /WA/
Jeffrey S Lyon
director
$300k
10,000 shares
-20%
60Notable
HFWAsell 4
HERITAGE FINANCIAL CORP /WA/
Kelli Ann Wilson
EVP Chief Banking Officer
$112k
3,778 shares
-55%
32Weak
HFWAsell
HERITAGE FINANCIAL CORP /WA/
Donald Hinson
EVPand Chief Financial Officer
$109k
3,842 shares
-9%
31Weak
HFWAsell
HERITAGE FINANCIAL CORP /WA/
Sabrina C Robison
EVP Chief HR Officer
$150k
5,440 shares
-16%
39Weak
HFWAsell 2
HERITAGE FINANCIAL CORP /WA/
Tony Chalfant
EVP Chief Credit Officer
$129k
4,668 shares
-19%
46Moderate
HFWAsell 3
HERITAGE FINANCIAL CORP /WA/
Frederick B Rivera
director
$47k
1,800 shares
-27%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jeffrey J Deuel sold $166k of HFWA | InsiderTell