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sellNotable cluster of 3

David Flavell sold $1.0M of PEP

EVP, Gen Counsel & Corp Sec at PEPSICO INC. 6,906 shares at an average of $150.90, traded Mar 3, 2025, filed Mar 4, 2025.

Warning score
60
Value
$1.0M
6,906 shares
Holdings after
42,660
-14% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 14% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PEPOct 9, 2026 · close 125.97
Since filing Mar 4, 2025: -12.5%SPY +37.6% · excess -50.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-009803, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 1, 2025AGrant or award
PepsiCo, Inc. Common Stock
+12,470$0.00$048,734Mar 4, 2025
Mar 1, 2025AGrant or award
PepsiCo, Inc. Common Stock
+6,074$0.00$054,808Mar 4, 2025
Mar 1, 2025FTax withholding
PepsiCo, Inc. Common Stock
-5,242$153.73$806k49,566Mar 4, 2025
Mar 3, 2025SOpen-market sale
PepsiCo, Inc. Common Stock
-6,906$150.90$1.0M42,660Mar 4, 2025

Related signals

Other insiders at PEPSICO INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
75Notable
PEPsell 3
PEPSICO INC
Marie T. Gallagher
SVP and Controller
$4.0M
25,000 shares
-53%
70Notable
PEPsell 3
PEPSICO INC
Ramkumar Krishnan
CEO, U.S. Beverages
$1.5M
9,925 shares
-16%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David Flavell sold $1.0M of PEP | InsiderTell