Skip to content
sellWeak10b5-1 plan

David A Friedman sold $77k of LEVI

director at LEVI STRAUSS & CO. 4,166 shares at an average of $18.44, traded Feb 3, 2025, filed Feb 4, 2025.

Warning score
3
Value
$77k
4,166 shares
Holdings after
100,012
-4% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $77k at market
    +8
  • Share of holdings sold
    Sold 4.0% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -13.6%, 3m -14.5%, 6m +6.4%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LEVIOct 12, 2026 · close 19.24
Since filing Feb 4, 2025: +5.0%SPY +31.8% · excess -26.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001839882-25-006898, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 3, 2025SOpen-market sale
Class A Common Stockindirect: See footnote10b5-1
-4,166$18.44$77k100,012Feb 4, 2025

Related signals

Other insiders at LEVI STRAUSS & CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
22Weak
LEVIsell10b5-1
LEVI STRAUSS & CO
Harmit J Singh
EVP & Chief Fin. & Growth Ofc.
$2.4M
98,144 shares
-50%
52Moderate
LEVIsell 410b5-1
LEVI STRAUSS & CO
Robert D. Haas
owner
$4.9M
202,135 shares
-100%
52Moderate
LEVIsell 410b5-1
LEVI STRAUSS & CO
Margaret E. Haas
owner
$1.1M
47,721 shares
-100%
52Moderate
LEVIsell 410b5-1
LEVI STRAUSS & CO
Peter E. Haas Jr. Family Fund
owner
$3.5M
145,662 shares
-100%
52Moderate
LEVIsell 410b5-1
LEVI STRAUSS & CO
Robert D. Haas
owner
$12M
492,033 shares
-15463%
10Weak
LEVIsell 410b5-1
LEVI STRAUSS & CO
David Jedrzejek
SVP and General Counsel
$7,668
336 shares
-0%
34Weak
LEVIsell 410b5-1
LEVI STRAUSS & CO
Margaret E. Haas
owner
$55k
2,279 shares
-100%
52Moderate
LEVIsell 410b5-1
LEVI STRAUSS & CO
Robert D. Haas
owner
$4.5M
198,283 shares
-103%
37Weak
LEVIsell 410b5-1
LEVI STRAUSS & CO
Peter E. Haas Jr. Family Fund
owner
$104k
4,338 shares
-100%
52Moderate
LEVIsell 410b5-1
LEVI STRAUSS & CO
Robert D. Haas
owner
$4.6M
207,549 shares
-670%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David A Friedman sold $77k of LEVI | InsiderTell