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sellWeak10b5-1 plan

George L Holm sold $3.2M of PFGC

See Remarks at Performance Food Group Co. 35,435 shares at an average of $89.86, traded Feb 3, 2025, filed Feb 4, 2025.

Warning score
5
Value
$3.2M
35,435 shares
Holdings after
1,560,066
-2% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Officer
    +15
  • Trade size
    $3.2M at market
    +25
  • Share of holdings sold
    Sold 2.2% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

PFGCOct 9, 2026 · close 94.88
Since filing Feb 4, 2025: +4.7%SPY +31.9% · excess -27.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950170-25-013664, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 3, 2025MOption exercise
Common Stock10b5-1
+35,435$19.00$673k1,595,501Feb 4, 2025
Feb 3, 2025SOpen-market sale
Common Stock10b5-1
-3,269$88.69$290k1,592,232Feb 4, 2025
Feb 3, 2025SOpen-market sale
Common Stock10b5-1
-29,910$89.94$2.7M1,562,322Feb 4, 2025
Feb 3, 2025SOpen-market sale
Common Stock10b5-1
-2,256$90.48$204k1,560,066Feb 4, 2025
Feb 3, 2025MOption exercise
Options (Right to Buy)derivative10b5-1
+35,435$0.00$0248,050Feb 4, 2025

Related signals

Other insiders at Performance Food Group Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
10Weak
PFGCsell10b5-1
Performance Food Group Co
Chasity D Grosh
See Remarks
$93k
1,005 shares
-15%
9Weak
PFGCsell10b5-1
Performance Food Group Co
Hugh Patrick Hatcher
See Remarks
$298k
3,000 shares
-5%
31Weak
PFGCsell
Performance Food Group Co
Chasity D Grosh
See Remarks
$170k
1,843 shares
-22%
27Weak
PFGCsell 510b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$431k
4,100 shares
-8%
20Weak
PFGCsell 510b5-1
Performance Food Group Co
George L Holm
See Remarks
$3.7M
35,436 shares
-2%
28Weak
PFGCsell 510b5-1
Performance Food Group Co
Hugh Patrick Hatcher
See Remarks
$525k
5,000 shares
-9%
15Weak
PFGCsell 510b5-1
Performance Food Group Co
A Brent King
See Remarks
$666k
6,334 shares
-9%
21Weak
PFGCsell 510b5-1
Performance Food Group Co
Donald S. Bulmer
See Remarks
$133k
1,308 shares
-2%
21Weak
PFGCsell 510b5-1
Performance Food Group Co
Erika T Davis
See Remarks
$130k
1,277 shares
-2%
21Weak
PFGCsell 510b5-1
Performance Food Group Co
Donald S. Bulmer
See Remarks
$137k
1,352 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.