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sellWeak cluster of 510b5-1 plan

David Helgason sold $4.5M of U

director at Unity Software Inc.. 150,000 shares at an average of $30.08, traded Feb 21, 2025, filed Feb 24, 2025.

Warning score
35
Value
$4.5M
150,000 shares
Holdings after
7,867,418
-2% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    Director
    +15
  • Trade size
    $4.5M at market
    +25
  • Share of holdings sold
    Sold 1.9% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

UOct 9, 2026 · close 46.88
Since filing Feb 24, 2025: +71.8%SPY +32.9% · excess +38.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000950142-25-000512, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 21, 2025SOpen-market sale
Common Stockindirect: See Footnote10b5-1
-150,000$30.08$4.5M7,867,418Feb 24, 2025

Related signals

Other insiders at Unity Software Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
Usell10b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$1.9M
43,556 shares
-6%
35Weak
Usell 410b5-1
Unity Software Inc.
Tomer Bar-Zeev
director
$6.8M
150,000 shares
-8%
15Weak
Usell 410b5-1
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$30k
645 shares
-0%
20Weak
Usell 410b5-1
Unity Software Inc.
Anirma Gupta
SVP, Chief Legal Officer
$101k
2,296 shares
-0%
65Notable
Usell 7
Unity Software Inc.
Matthew S Bromberg
CEO and President
$2.6M
122,318 shares
-9%
40Moderate
Usell 710b5-1
Unity Software Inc.
David Helgason
director
$60M
1,350,000 shares
-18%
35Weak
Usell 710b5-1
Unity Software Inc.
Tomer Bar-Zeev
director
$5.7M
150,000 shares
-7%
40Moderate
Usell 710b5-1
Unity Software Inc.
Alexander Blum
SVP, Chief Operating Officer
$2.5M
63,813 shares
-10%
30Weak
Usell 710b5-1
Unity Software Inc.
Matthew S Bromberg
CEO and President
$4.8M
120,000 shares
-9%
45Moderate
Usell 7
Unity Software Inc.
Mark Barrysmith
Chief Accounting Officer
$360k
9,149 shares
-2%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

David Helgason sold $4.5M of U | InsiderTell